30/08/2021
๐ง๐ต๐ฒ ๐ช๐ฎ๐ ๐๐ผ๐ฟ๐๐ฎ๐ฟ๐ฑ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐๐ฎ๐ถ๐ฟ๐ ๐๐ป๐ฑ๐๐๐๐ฟ๐
The next generation of dairy customers is young, diverse, and has enormous purchasing power and influence. They are truly passionate about their causes, be it environment or animal care. They expect businesses to be transparent and demonstrate high degrees of sensitivity to the causes that they espouse.
The standard communications put up by the Dairy industry may not resonate adequately with Gen Z. Serena Schaffner, Senior Vice President of Communications Dairy Management Inc suggests that the Dairy Industry needs to walk the "sustainability" path and rewrite its narrative to appeal to this audience. It does make an interesting read.
For more details, visit- https://zcu.io/sYCD
c
