18/07/2026
❤️Another beautiful chapter has come to an end… and what an unforgettable journey it has been. 🇻🇳❤️
Looking back on the past ten weeks, I don't just remember the numbers, the cities we visited or the bowls of noodle soup we served. What stays with me the most are the people. I feel truly honoured to have been part of the Miss Linh team, helping bring the authentic flavours of Vietnam to customers across the Netherlands. Being involved in developing the market while also standing behind the demo counter to cook, introduce our products and listen to our customers gave me a very special perspective on this journey. Some visitors were tasting Vietnamese cuisine for the very first time. Others had lived in or travelled to Vietnam and were delighted to rediscover familiar flavours. Seeing their curiosity, their smiles and their reactions after the very first spoonful reminded me, once again, why I love what I do. But this journey gave me much more than the opportunity to present our products.
It became a journey that helped me understand our customers better, understand my profession better, and even understand myself better.
Every stop brought new encounters, meaningful conversations and valuable lessons. I had the pleasure of meeting chefs, food professionals, business partners and customers from many different cultures.
One of the highlights of this journey was meeting the team from Acecook. Through open and inspiring conversations, we explored ways to combine products from our two brands in the dishes we presented to customers. I am delighted that this idea has grown into the first steps of a collaboration, which will continue at the Embassy Festival on 5 September, where the Vietnam Trade Office in the Netherlands will join nearly 50 other countries in celebrating international culture and cooperation. To me, this is a wonderful reminder that every meaningful encounter has the potential to create new opportunities when we share the same vision of promoting Vietnamese cuisine. Listening to our customers helped me better understand their tastes, expectations and the small details that make them smile. These real-life experiences are something that no sales report or market analysis can ever fully capture. I believe they will help us continue improving our products, developing our market and creating even better experiences for our customers.
As a chef, I have always believed that every dish tells a story. During these ten weeks, I realised that every customer has a story as well. When those stories meet, food becomes much more than a meal—it becomes a bridge between people and cultures.
I would also like to express my sincere gratitude to the Vietnam Trade Office in the Netherlands for their continued support, valuable connections and dedication throughout this journey. Their efforts to promote Vietnamese products, connect businesses and showcase Vietnamese cuisine internationally have created meaningful opportunities for the Vietnamese business community in the Netherlands. I truly appreciate their support and look forward to working together on many more meaningful projects in the future.
My heartfelt thanks also go to Miss Linh, Asian Food Group, Sligro Food Group, Vianco and all my colleagues and partners whose dedication behind the scenes made the Nghĩa Mama Discovery Tour such a success. Above all, thank you to everyone who visited our stand. Every conversation, every smile and every piece of feedback has inspired us to keep improving every day. For me, the success of this journey is not measured only by the number of products we introduced or the bowls we served. Its greatest success lies in the people we met, the smiles we shared, the relationships we built and the valuable lessons we learned together along the way. One journey has come to an end, but every ending is also the beginning of a new chapter. I look forward to meeting more wonderful people, learning from every experience and continuing to share the flavours and stories of Vietnamese cuisine with even more people in the years to come.
Thank you to everyone who has been part of this unforgettable journey. I look forward to seeing you again in the next chapter. 🇻🇳❤️
