Menthalyptus is a mint ingredient with strong cooling components, which helps purify the breath and quickly freshen up the mouth by delivering an intense sensation of freshness and cooling experience. Priced at Rs1, Fresho Menthalyptus candy is a deposited, hard boiled confectionery manufactured using the world’s latest state-of-art technology, in extreme hygienic condition. Smooth texture, unifor
m shape, homogeneous, refreshing and long lasting mint taste are few of its attributes to offer. Moisture proof and air tight metallic packaging in vibrant blue color with cool ice image is very refreshing and tempting
For its promotion, a multimedia advertisement campaign was carried throughout the country with TVC, Print Ads, Posters, Danglers, Hoarding Boards and Radio Jingle. The campaign was done in national level to convey its message in a very refreshing way, primarily targeting the youths and teenagers. In no time it has able to establish it self as the dominant brand in its segment.
