Fresh As

Fresh As www.fresh-as.com
The innovative home of premium freeze-dried ingredients. Celebrating 20 Years of Flavour.

When quality ingredients and flavours matter, the best chefs choose Fresh As freeze-dried products.

19/11/2025

Any way you say it…
Fruity As.
Easy As.
Crispy As.
Yum As.
Sweet As.
Fun As.
Fresh As.

Foodservice pros across Aotearoa – WIN $1,000 Fresh As Foodservice credit 💚Chefs, bakers, bartenders, baristas and opera...
13/11/2025

Foodservice pros across Aotearoa – WIN $1,000 Fresh As Foodservice credit 💚

Chefs, bakers, bartenders, baristas and operators, this one’s for you.

We’re celebrating the launch of our new Fresh As Foodservice Portal, where you can order 40+ versatile freeze-dried ingredients direct to your business (or side-hustle).

How to enter:
• Follow .as
• Tag a fellow industry friend or venue in the comments
• Share this post to your story for an extra entry

Create your Foodservice account in under a minute via the link in our bio and make Fresh As your secret weapon for menu innovation, flavour and consistency.

Winner announced via stories on 20 November.
T&Cs apply. Open to foodservice professionals, bars, restaurants, bakeries and cafés across NZ.

Chefs, bakers, bartenders – it’s here. 👋Online ordering is now live for Fresh As Foodservice customers in Aotearoa.Creat...
13/11/2025

Chefs, bakers, bartenders – it’s here. 👋
Online ordering is now live for Fresh As Foodservice customers in Aotearoa.

Create an account in under a minute to access our ordering portal and choose from 40+ versatile freeze-dried ingredients. Fresh As is your secret weapon for menu innovation, flavour and consistency.

Visit the link in our bio or head to the Foodservice page on our website to sign up or discover the new and improved portfolio.

10/11/2025

Nearly 20 years ago, Chef Michael Meredith was one of the first to use Fresh As in his kitchen. Since then, his creativity and precision have made him one of New Zealand’s most celebrated chefs - and Fresh As is proud to still be part of his story today.

World-class ingredients, made for chefs.

Now vs then. Two decades of freeze-dried innovation made right here in Tāmaki Makaurau. Our new foodservice packaging is...
08/11/2025

Now vs then. Two decades of freeze-dried innovation made right here in Tāmaki Makaurau. Our new foodservice packaging is bold, refined, and built for the professional kitchen, where flavour, colour, and texture meet creativity and precision.

06/11/2025

Our new Foodservice Brochure brings together 40+ freeze-dried ingredients designed for chefs who push boundaries.
Innovation starts here. Explore the full range and see what Fresh As can do in your kitchen.

Fresh look. Same world-class ingredients.When I started Fresh As, it was always about creating something that chefs coul...
04/11/2025

Fresh look. Same world-class ingredients.
When I started Fresh As, it was always about creating something that chefs could rely on - ingredients that were as bold, innovative, and consistent as the kitchens they worked in.

This new foodservice range is our way of honouring that beginning. We’ve refreshed the packaging to reflect the quality inside: refined and designed to feel right at home in a premium kitchen.

Fresh As was born in the hands of chefs, and it means a lot to launch this new look back where it all began.
— Tommy

27/10/2025

For years, The Caker has been known for turning simple bakes into something extraordinary.
In her own words, Fresh As has been a big part of those creations - adding the natural flavour, colour and texture that make her style so distinctive.
We’re proud to be part of her story, and many others who’ve made Fresh As their secret ingredient.

22/10/2025

From AUT bench buddies to lamination-obsessed in London and Melbourne — Mor is a story of layers. We’re proud to be part of their craft.

Created for chefs. Refreshed for today. Fresh As Foodservice relaunching soon…

Something new is on the move for Foodservice..... 👀
20/10/2025

Something new is on the move for Foodservice..... 👀

Great chefs know the right ingredients change everything. We asked why Fresh As has earned a permanent place in his kit...
16/10/2025

Great chefs know the right ingredients change everything. We asked why Fresh As has earned a permanent place in his kitchen.

Fresh As fruit keeps all the flavour, colour, and texture you need, naturally. Freeze-dried fruit with endless ways to u...
11/10/2025

Fresh As fruit keeps all the flavour, colour, and texture you need, naturally. Freeze-dried fruit with endless ways to use it. Here’s how each product can bring something new to your dish.

Address

Unit 1, 49 The Concourse, Henderson
Auckland
0610

Telephone

+6493073348

Website

Alerts

Be the first to know and let us send you an email when Fresh As posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Featured

Share

Category