14/08/2026
Aotearoa has no shortage of exceptional coffee roasters. In a market where quality is already high, being good at what you do isn't enough to create a competitive advantage or a business with long-term financial viability.
For Riley co-founder Megan, one of the lessons has been to find what is uniquely yours. Another has been not to rely on a single channel.
COVID reinforced the importance of channel diversification for Riley – as it did for many. Today, the business roasts for wholesale customers, supplies Woolworths and retails online, creating greater resilience while also allowing Riley to reach a broader audience.
In our latest Behind the Counter, Megan shares her observations on building Riley in an ultra-competitive market, changing consumer habits and why businesses need to keep evolving.
https://www.ecoware.co.nz/blogs/news/behind-the-counter-riley-coffee