Mr. Mug Vermouth

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Mr. Mug Vermouth Mr. Mug Vermouth Vermouth

CAMBRIDGE DISTILLERY X MR. MUG VERMOUTHIntroducing Mr Fosco’s Negroni. What a good way to send off Negroni Week ae?We’ve...
27/09/2026

CAMBRIDGE DISTILLERY X MR. MUG VERMOUTH

Introducing Mr Fosco’s Negroni. What a good way to send off Negroni Week ae?

We’ve teamed up with our friends at Cambridge Distillery to create the perfect Negroni, using their gin and our sweet vermouth.

Simply pour over a big bit of ice, add an orange garnish and you’ve got yourself a Negroni. Easy as.

So why Mr Fosco’s?

History tells us that Count Camillo Negroni asked for his Americano to be made a little stronger. Fair enough.

But someone still had to know how.

That someone was bartender Fosco Scarselli, the man behind the bar who mixed the very first Negroni.

While the Count’s name made the history books, we’ve always thought Mr Fosco deserved a little more of the glory.

So here’s to the craftsman. The quiet achiever. The fellow who actually made the drink.

Salute, Mr Fosco. 🥃

Mr Fosco’s Negroni is available now from our website. Get one while they’re here.

NZVermouth NZGin DrinkNZ Vermouth

Mr. Mug Rojo Vermouth is here.Inspired by the time we spent drinking vermut in Spain, this is our take on a Spanish-styl...
18/09/2026

Mr. Mug Rojo Vermouth is here.

Inspired by the time we spent drinking vermut in Spain, this is our take on a Spanish-style Rojo. Rich, bittersweet and made for drinking simply over ice, with an orange or olive, and a splash of soda if you’re that way inclined.

Pour one before lunch. Put something salty on the table. Invite your mates over.

Available now from our online store. Link in bio.

Salud x

A little Mr. Mug action going on at OOH-FA  How many times can you spot Mr. Mug on the bevvy menu? Side by side samples
30/07/2026

A little Mr. Mug action going on at OOH-FA

How many times can you spot Mr. Mug on the bevvy menu?

Side by side samples

21/07/2026

Tauranga Food Show promo! Buy 2x 750ml bottles, follow on Instagram and get a FREE hat valued at $35.

Find Mr Mug Sweet Vermouth at stand 502 at the Tauranga Food Show, 15-16 August at Mercury Arena Baypark.

While stocks last. R18 sales only.

16/07/2026

We spent an afternoon at OCTO, a record shop, a listening bar, and now firmly one of my favourite places to drink.
Vinyl only, incredible sound, beautiful cocktails… and yes, you can actually leave with a record. How cool is that?

Jeremy has been playing with our Ode To Sauv Blanco Vermouth behind the bar and created two absolute stunners.

First up was Daylight Limited
Cacao washed tequila, Ode To Sauv Blanco Vermouth, Curaçao, Lemon

I was particularly excited for this one because I hadn’t yet tried our vermouth with tequila… and now I’m wondering why we waited so long.

Then came a spritzy little number:
Ode To Sauv, Yuzu syrup, Bitters, Soda

Bright, refreshing, low alc and dangerously easy to drink.

There is something pretty special about handing someone a bottle of vermouth and seeing them take it somewhere completely unexpected.

It was a true pleasure tasting Ode To Sauv in these beautiful creations and experiencing the magic of OCTO

02/07/2026

Since I started taking our vermouth out into the wild, people keep telling me how they use mugwort in their lives….
So I’m turning it into a series. Part 1: Yomogi Mochi 🌿
Have you tried mugwort before?

It’s been three weeks since we launched our limited release Blanco vermouth.The feedback has been nothing short of heart...
18/06/2026

It’s been three weeks since we launched our limited release Blanco vermouth.

The feedback has been nothing short of heartwarming... the kind that puts a real pep in your step and reminds you why you do this in the first place.

Here are a few real reactions from tastings we’ve hosted around Auckland since launch 🤍

Introducing ODE TO SAUV A limited release blanco-style vermouth.A slightly unhinged love letter to Sauvignon Blanc.Built...
26/05/2026

Introducing ODE TO SAUV
A limited release blanco-style vermouth.

A slightly unhinged love letter to Sauvignon Blanc.

Built on a Sauvignon Blanc base,
fortified with distilled Sauvignon Blanc,
and sweetened with fresh Sauvignon Blanc grape juice.

Aromatised with everything that screams sav:
• Fresh Nelson Sauvin hops
• Passionfruit
• Elderflower
• Citrus: lemon, lime, grapefruit
• Coriander seed

Then mugwort and wormwood bring it all together 💚
…that bitter vermouth edge we can’t do without.

Serve: over ice with a lemon peel.

Limited release batch.
Once it’s gone, it’s gone.

15/05/2026

Come drink vermouth at Clevedon Farmers Market.

We’re here every Sunday

The Clevedon Village Farmers Market

16/04/2026

Not all vermouth is made the same... but here’s something that surprises people:

Most sweet (rosso/rojo) vermouth is made from white w**e, with caramel used to achieve that signature colour.

We make our caramel ourselves... and golly gosh I was happy my phone didn't drop into my bubbling and boiling cauldron xo

Address

Clevedon A + P Showgrounds Monument Road
Clevedon
2582

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