21/09/2026
Congratulations to Matthew Carter, First Fresh NZ Field Service & New Product Development Manager, on being named the recipient of the 2026 Citrus Innovation Award at the Citrus NZ Industry Awards.
Alongside his wife Cath at Hill Road Orchard, and through his role at First Fresh, Matt has consistently championed innovation, continuous improvement, and new approaches that deliver benefits both on orchard and across the wider citrus industry.
The Citrus Innovation Award recognises bold thinking and practical innovation that moves the industry forward, making Matt a highly deserving recipient of this year's award.
We are incredibly proud of Matt's achievement and his ongoing contribution to New Zealand citrus.
π Congratulations, Matt!
ππ Images courtesy of Strike Photography