16/06/2026
Last week, some of the team had the opportunity to attend Cereals 2026 in the UK, hosted by Jeremy Clarkson at Diddly Squat Farm. 🚜
With more than 25,000 attendees, 650 exhibitors, and over 100 speakers, it was an incredible two day event showcasing the latest in arable farming, machinery, seed genetics, agchem solutions, and agricultural innovation.
As a business-to-business event, Cereals brought together growers, industry leaders, researchers, and agribusinesses from across the industry. It was fantastic to catch up with many of the companies we work alongside, strengthen existing relationships, and explore the innovations shaping the future of agriculture. Most importantly, the event provided valuable insights into new technologies and practices that could deliver real benefits and opportunities for New Zealand farmers to support productivity, sustainability, and profitability.
A fantastic few days filled with great conversations, fresh ideas, and plenty of inspiration for the season ahead. 🌾