BEL Group

BEL Group BEL Group is a dairy farming business located in the Central Hawke's Bay region of New Zealand.

BEL Group milks 8,185 cows across 8 dairy farms totalling 2515ha, of which 1041ha is dairy support land. Farming systems are kept simple, profitable and repeatable with a focus on moderate stocking rates, turning grass into milk through grazing and filling the seasonal feed deficits with profitable purchased feeds mostly grown on BEL Dairy Support. BEL Group's business leadership and management st

ructure has evolved over the last few years to create a fully managed business that supports repeatable and sustainable business results. BEL Group is led by an Advisory Board, chaired by owner/director Andrea Barry. This advisory board has five external governance advisors who, along with Andrea, set the strategic direction for BEL Group, monitor the business performance against plan and support the identification and management of business risk.

Skip the florist 😉Grab a coffee from Iva’s van here today ☕…and take home a bunch of sunflowers 🌻
13/02/2026

Skip the florist 😉
Grab a coffee from Iva’s van here today ☕
…and take home a bunch of sunflowers 🌻

🌻 We’re open — rain and all! 🌻Today is our last day in the sunflowers, and while the skies are a little grey, the blooms...
13/02/2026

🌻 We’re open — rain and all! 🌻

Today is our last day in the sunflowers, and while the skies are a little grey, the blooms are still beautiful and glowing in their own way.

If you’ve been meaning to visit, this is your final chance. Throw on a jacket, grab a coffee, and enjoy one last wander through the field.

⏰ 10am–2pm
📍 978 Ashcott Road - only 10mins from waipuk
🎟 Free entry

31/01/2026
🌻 This field is a true team effort 🌻What started as an idea has grown into a free community sunflower event thanks to th...
30/01/2026

🌻 This field is a true team effort 🌻

What started as an idea has grown into a free community sunflower event thanks to the generosity of our local businesses. From planting and spraying to building picnic tables and play equipment, so many hands have helped bring this field to life.

A huge thank you to Farmlands, Ballance, Fogarty Spraying, Middle Hills, Ruahine Timber and Taylor Made Gates for backing this project and supporting a space for everyone to enjoy.

This is what community looks like — and we’re so grateful 💛🌻

We can’t wait!! 🍦🌻💛☕️
30/01/2026

We can’t wait!! 🍦🌻💛☕️

🌻 Everything you need to know is right here 🌻We’re so grateful to the local businesses supporting this event and helping...
27/01/2026

🌻 Everything you need to know is right here 🌻

We’re so grateful to the local businesses supporting this event and helping make the sunflower field free for all to enjoy 🌞

24/09/2025

🚀 We’re Hiring!
Finance Operations Administrator – BEL Group

Looking to grow your career in the primary sector?🐄

This is an opportunity to take on a key finance role in a progressive dairy farming business. You’ll be part of a values-driven team, supporting financial reporting, projects, and day-to-day operations across a business with scale and variety.

👉 Apply now via TradeMe:

Address

2 South Service Lane
Waipukurau
4200

Telephone

06 8588921

Website

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