Launched in October 2020, we aim to share a product with the essence of resiliency, fulfillment, and earth-friendliness. [STORY BEHIND CAFEÑO]
Many Filipinos, regardless of social status, were greatly affected by the COVID-19 pandemic--jobs were lost, most businesses were shut down while a very few were struggling to survive, and the rest of the world suffered. It was an unprecedented call for sur
vival that no one was prepared for. We were isolated and were never allowed to travel anywhere if not necessary. Life was even harder since then--thinking, how could we see the brighter side of it all? In tough times like this, you would hold onto the only thing that makes you happy and hopeful. Aside from pushing ourselves to work harder and get back on our feet to survive just another day, we all need to reward ourselves from time to time even with the simplest possessions that we have. And for the people behind Cafeño, that is coffee--a robust gear behind every hardworking dreamer, a tender warm reward for every small win, and a symbol that unites you back to nature. This is how Cafeño came to life--survival, hope, and happiness. Difficult times always bring endless possibilities. Along with creating better choices, resourcefulness is also a key. With Cafeño, we aspire to radiate optimism through every sip of your cup while bringing extra awareness to eco-friendliness.
[CAFEÑO VISION]
To be the world's widest eco-friendly coffee distributor of Philippine coffee by building a family of coffee enthusiasts turned entrepreneurs who are dreamers and doers.
[CAFEÑO MISSION]
To introduce quality and pure coffee sourced in the Philippines and make it accessible to all nations and available to all ages by the power of social media. To encourage entrepreneurs in switching to biodegradable packaging and motivate consumers to break free from single-use plastic materials.
