For over a century, we have focused on paddy supply to various rice millers. On 2011, with the dynamic and aggressive leadership of its Director of Operations, the company decided to put up and operate its own rice mill in order to establish their own brand of rice.
As a company whose roots come from a family of farmers, we firmly believe in supporting the Filipino farmer. As such, our ric
e is made of locally-produced Nueva Ecija rice. Grace Rice Trading Commitment
Our Vision
Our vision is to become the leading rice grains producer in the Philippines by producing only high-quality, pure rice from Nueva Ecija fit for hotel and restaurant consumption.
Our Mission
Our mission is to raise the standards of the Philippine rice industry to bring it back to its former glory as Asia’s premier rice producer. We endeavor to raise the Filipino farmers’ standard of living and personal satisfaction in their rice farming by using only grains from Filipino farmers.
Our Values
Integrity – We guarantee the integrity of our product. We manufacture locally-produced rice not mixed with imported variants from other Asian countries. Commitment – We are committed to the empowerment of our Filipino farmers with our locally-produced product. Value for Money – We commit to the most reasonable pricing of our product to ensure value-for-money of our customers. Quality – From seed planting to harvest to milling and marketing to storage, there is total management of quality control.
Total Quality Management
Planting – Our farmers aim to decrease the use of insecticides by implementing rice-duck farming. Rice-duck farming is an eco-friendly rice farming system which averts the use of chemical pesticides and promotes natural fertilization. Harvest & Milling – We implement the 5S method of workplace organization in our rice mill. This method ensures our mill’s cleanliness and organization. Our people uphold the standard of organization of tools and other equipment. Our machineries are modern and technologically-advanced. Packaging & Logistic – Immediately after milling, rice is packaged and sealed to ensure its cleanliness and freshness. Our wing van trucks for delivery protect the products from the weather and damage by rodents and pests.
Business goals & objectives
Increase profit margin. Provide better customer service. Improve employee training.
Customer Strategic Objectives:
Current Customers: Expand sales to existing customers. Current Customers: Increase customer retention. Current Customers: Achieve and maintain outstanding customer service. Current Customers: Develop and use a customer database. New Customers: Introduce existing products into a new market. New Customers: To expand sales to the global marketplace. Customer Services: Improve our service approach for new and existing customers.
