26/07/2026
Three days of showcasing Philippine excellence, forging new connections, and opening doors to future opportunities.
As the Seoul Bar & Spirits Show 2026 comes to a close, the Philippine booth concludes its successful participation with strong interest from buyers and industry stakeholders. Among the featured products, Pasciolco Agri Ventures' Barique Lambanog, Sol's Italian Food's Kalamancello, Proclamation Gin, and Ginebra San Miguel Inc.'s Red Horse Beer emerged as crowd favorites, reflecting the growing appeal of Philippine alcoholic beverages in the Korean market.
The showcase also featured products from Capistrano Distillery alongside a diverse selection of wines, spirits, and traditional liquors, giving visitors a broader appreciation of the quality and innovation behind Philippine beverage brands.
Throughout the three-day event, the booth welcomed distinguished guests and prospective buyers, including Philippine Ambassador to the Republic of Korea Bernadette Therese Fernandez, Consul General Edwin Gil Mendoza, representatives from the Korea Wines and Spirits Importers Association, Shinsegae, Hanwha Resorts, HiteJinro, GS Retail, and Baeksan Juryu. These engagements further strengthened the Philippines' presence as a trusted sourcing destination while promoting IFEX Philippines 2027 to the international food and beverage community.
The Philippine participation was organized by the Philippine Trade and Investment Center (PTIC) Seoul, with logistical support from the Export Marketing Bureau (EMB) of the Department of Trade and Industry (DTI) in collating the featured products. IFEX Philippines is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI).
Thank you to everyone who visited the Philippine booth. We look forward to welcoming you at IFEX Philippines 2027.
Register as an international exhibitor: https://citem.ph/p/71fca1
Register as an IFEXConnect buyer: https://citem.ph/p/16e720
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Organized by the Center for International Trade Expositions and Missions (CITEM), the Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026.
Learn more: https://citem.ph/p/0139e0