International Food Exhibition (IFEX) Philippines

International Food Exhibition (IFEX) Philippines IFEX Philippines is a biennial global trade show and the premier international sourcing hub for the finest ethnic Asian food and ingredients.
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Organized by CITEM, IFEX Philippines is the country's BIGGEST business-to-business and export-oriented international trade show for food, beverage, and ingredients. Since 2004, the show has provided food and beverage companies the key venue to promote their products globally and establish and strengthen links with international buyers, importers, and retailers. Leading global companies that have v

isited the show over the years include Wal-Mart (United States), FBC Worldwide (United States), Mon Chong Loong (United States), Hirasho Shoten Health Co. (Japan), Heuschen Schrouff (Germany), Manning Impex (United Kingdom), Wilby Commercial (Canada), Choithram (Middle East), EMKE Group/Lulu Hypermarkets (Middle East), the Americana Group of Companies (Middle East), the AL MAYA Group of Companies (Middle East), Shankar (Middle East), and NTUC Fairprice (Singapore).

🇰🇷 Market Sensing in South KoreaAs part of the Philippine participation in Seoul Food & Hotel 2026, the FOODPhilippines ...
15/06/2026

🇰🇷 Market Sensing in South Korea

As part of the Philippine participation in Seoul Food & Hotel 2026, the FOODPhilippines delegation conducted market visits across key retail outlets in South Korea to better understand consumer preferences, product trends, and opportunities for Philippine food exports.

Visits to Lotte Mart Zettaplex, Asia Mart & Foreign Food Mart Itaewon, and Shinsegae Food Market revealed a strong presence of convenience and ready-to-eat food products, alongside a growing demand for agricultural and health-oriented offerings.

The visits also highlighted the importance of product localization, with Korean-language packaging and labeling playing a key role in reaching local consumers. Retail presentation, packaging quality, and shelf appeal were likewise observed as important factors in premium retail environments.

Philippine products, including fresh bananas and selected Filipino food items, were also spotted across retail channels, reflecting the country's growing presence in the South Korean market.

These market insights help guide Philippine exporters in developing products that are responsive to market demands and better positioned for success in South Korea and beyond.

This participation is organized by the Center for International Trade Expositions and Missions (CITEM) through FOODPhilippines, in partnership with the Department of Agriculture (DA), the Philippine Trade and Investment Center-Seoul (PTIC-Seoul).

***
Organized by the Center for International Trade Expositions and Missions (CITEM), the Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026. CITEM also organizes IFEX Philippines, the country's biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients, set on 20-22 May 2027 at the World Trade Center Metro Manila in Pasay City.

As Seoul Food & Hotel 2026 comes to a close, we extend our heartfelt thanks to everyone who visited the FOODPhilippines ...
12/06/2026

As Seoul Food & Hotel 2026 comes to a close, we extend our heartfelt thanks to everyone who visited the FOODPhilippines Pavilion over the past four days.

From buyers and industry professionals to partners and exhibitors, thank you for taking the time to discover the diverse range of Philippine food and beverage products showcased at the exhibition.

Your interest, conversations, and business engagements continue to create opportunities for Philippine exporters and strengthen the country’s presence in the South Korean food market.

To our exhibitors, partners, and supporters, thank you for being part of another successful Philippine participation at Seoul Food & Hotel 2026.

Maraming salamat and see you again soon! 🇵🇭

This participation is organized by the Center for International Trade Expositions and Missions (CITEM) through FOODPhilippines, in partnership with the Department of Agriculture (DA), the Philippine Trade and Investment Center-Seoul (PTIC-Seoul), and other industry stakeholders, the Philippine Pavilion serves as a platform for exporters to connect with buyers, strengthen partnerships, and expand their presence in the South Korean market.

***
Organized by the Center for International Trade Expositions and Missions (CITEM), the Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026. CITEM also organizes IFEX Philippines, the country's biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients, set on 20-22 May 2027 at the World Trade Center Metro Manila in Pasay City.

🍍 A taste of the Philippines awaits at Seoul Food & Hotel 2026!Visitors to the FOODPhilippines Pavilion are getting a fi...
11/06/2026

🍍 A taste of the Philippines awaits at Seoul Food & Hotel 2026!

Visitors to the FOODPhilippines Pavilion are getting a firsthand experience of our flavors through product showcases, business meetings, and free tasting activities featuring some of the country's sought-after food and agricultural products.

Whether you're looking for new sourcing opportunities or simply curious about what Philippine food has to offer, there's still time to explore the pavilion and connect with our local exporters.

Visit the FOODPhilippines Pavilion and experience the quality, diversity, and innovation of Philippine food products.

This participation is organized by the Center for International Trade Expositions and Missions (CITEM) through FOODPhilippines, in partnership with the Department of Agriculture (DA), the Philippine Trade and Investment Center-Seoul (PTIC-Seoul), and other industry stakeholders, the Philippine Pavilion serves as a platform for exporters to connect with buyers, strengthen partnerships, and expand their presence in the South Korean market.

See more of FOODPhilippines at
📢 Seoul Food & Hotel 2026
📅 June 9–12, 2026
📍 KINTEX, Goyang, South Korea
📌 Hall 5, Booth Nos. 5B101 & 5B201

***
Organized by the Center for International Trade Expositions and Missions (CITEM), the Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026. CITEM also organizes IFEX Philippines, the country's biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients, set on 20-22 May 2027 at the World Trade Center Metro Manila in Pasay City.

There's still time to discover what the Philippines has to offer at Seoul Food & Hotel 2026The FOODPhilippines Pavilion ...
11/06/2026

There's still time to discover what the Philippines has to offer at Seoul Food & Hotel 2026

The FOODPhilippines Pavilion continues to welcome buyers, importers, distributors, and industry professionals exploring a diverse range of Philippine food and beverage products, from tropical fruits and coconut-based offerings to snacks, seafood, specialty ingredients, and more.

Connect directly with Philippine exporters, explore new sourcing opportunities, and discover products that can bring something unique to your market.

Visit the FOODPhilippines Pavilion and experience the quality, diversity, and innovation of Philippine food products.

This participation is organized by the Center for International Trade Expositions and Missions (CITEM) through FOODPhilippines, in partnership with the Department of Agriculture (DA), the Philippine Trade and Investment Center-Seoul (PTIC-Seoul), and other industry stakeholders, the Philippine Pavilion serves as a platform for exporters to connect with buyers, strengthen partnerships, and expand their presence in the South Korean market.

See more of FOODPhilippines at
📢 Seoul Food & Hotel 2026
📅 June 9–12, 2026
📍 KINTEX, Goyang, South Korea
📌 Hall 5, Booth Nos. 5B101 & 5B201

***
Organized by the Center for International Trade Expositions and Missions (CITEM), the Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026. CITEM also organizes IFEX Philippines, the country's biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients, set on 20-22 May 2027 at the World Trade Center Metro Manila in Pasay City.

As consumers seek healthier beverage choices, Philippine coconut products are finding new opportunities in the South Kor...
11/06/2026

As consumers seek healthier beverage choices, Philippine coconut products are finding new opportunities in the South Korean market

At Seoul Food & Hotel 2026, Fruits of Life, Inc. shared that buyers have shown growing interest in beverages made with natural ingredients, reflecting the increasing demand for better-for-you food and drink options.

Through its participation in the FOODPhilippines Pavilion, the company aims to introduce more Korean buyers to Philippine coconut beverages while exploring new business partnerships and market opportunities.

With just one day left, now is the perfect time to discover the quality, innovation, and diversity of Philippine food and beverage products.

Visit the FOODPhilippines Pavilion and discover Philippine food products for your business.

This participation is organized by the Center for International Trade Expositions and Missions (CITEM) through FOODPhilippines, in partnership with the Department of Agriculture (DA), the Philippine Trade and Investment Center-Seoul (PTIC-Seoul), and other industry stakeholders, the Philippine Pavilion serves as a platform for exporters to connect with buyers, strengthen partnerships, and expand their presence in the South Korean market.

See more of FOODPhilippines at
📢 Seoul Food & Hotel 2026
📅 June 9–12, 2026
📍 KINTEX, Goyang, South Korea
📌 Hall 5, Booth Nos. 5B101 & 5B201

***
Organized by the Center for International Trade Expositions and Missions (CITEM), the Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026. CITEM also organizes IFEX Philippines, the country's biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients, set on 20-22 May 2027 at the World Trade Center Metro Manila in Pasay City.

Filipino flavors are making a memorable first impression at Seoul Food & Hotel 2026.At the FOODPhilippines Pavilion, Sha...
10/06/2026

Filipino flavors are making a memorable first impression at Seoul Food & Hotel 2026.

At the FOODPhilippines Pavilion, Shapes Bakeshop captured the attention of visitors with its Coconut Ube Biscuits, Ugoy Ugoy Sugar Glazed Biscuit Cinnamon, and Cocobitz Cookies. Among the crowd favorites, the cinnamon-flavored Ugoy Ugoy biscuits stood out, earning positive feedback from Korean buyers and visitors alike.

The enthusiasm extended beyond product inquiries, with many visitors eager to purchase products on-site to sample and share with their teams and colleagues. The strong response reflects growing curiosity about unique Filipino flavors and snack innovations in the Korean market.

As discussions on pricing, logistics, and future distribution opportunities continue, Shapes Bakeshop joins fellow Philippine exhibitors in showcasing the diversity of food products available at the Philippine Pavilion. From baked goods and snacks to premium ingredients and specialty food products, the Philippines continues to present a wide range of offerings to international buyers.

Follow the Philippine delegation's journey at Seoul Food & Hotel 2026 as Filipino brands connect with buyers and introduce more of the country's food innovations to the global market.

Visit the FOODPhilippines Pavilion and discover Philippine food products for your business.

This participation is organized by the Center for International Trade Expositions and Missions (CITEM) through FOODPhilippines, in partnership with the Department of Agriculture (DA), the Philippine Trade and Investment Center-Seoul (PTIC-Seoul), and other industry stakeholders, the Philippine Pavilion serves as a platform for exporters to connect with buyers, strengthen partnerships, and expand their presence in the South Korean market.

See more of FOODPhilippines at
📢 Seoul Food & Hotel 2026
📅 June 9–12, 2026
📍 KINTEX, Goyang, South Korea
📌 Hall 5, Booth Nos. 5B101 & 5B201

***
Organized by the Center for International Trade Expositions and Missions (CITEM), the Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026. CITEM also organizes IFEX Philippines, the country's biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients, set on 20-22 May 2027 at the World Trade Center Metro Manila in Pasay City.

Promising opportunities are brewing at Seoul Food & Hotel 2026.The Raw Brown Sugar Milling Corporation Inc. attracted st...
10/06/2026

Promising opportunities are brewing at Seoul Food & Hotel 2026.

The Raw Brown Sugar Milling Corporation Inc. attracted strong interest from Korean buyers, with discussions focusing on its muscovado products, manufacturing capabilities, product quality, and export experience across key international markets.

Muscovado powder emerged as one of the company's most sought-after products, reflecting growing interest in premium Philippine food ingredients among Korean buyers. The company also engaged in productive meetings with potential partners exploring future distribution opportunities in Korea.

This Philippine exhibitor is one of the many Philippine companies showcasing the country's diverse food and beverage offerings at Seoul Food & Hotel 2026. From natural sweeteners and premium ingredients to processed food products and export-ready innovations, Philippine companies continue to demonstrate the quality, variety, and competitiveness of products from the Philippines on the global stage.

As business discussions continue throughout the event, the Philippine delegation remains committed to forging new partnerships and expanding opportunities in the Korean market.

Visit the FOODPhilippines Pavilion and discover Philippine food products for your business.

This participation is organized by the Center for International Trade Expositions and Missions (CITEM) through FOODPhilippines, in partnership with the Department of Agriculture (DA), the Philippine Trade and Investment Center-Seoul (PTIC-Seoul), and other industry stakeholders, the Philippine Pavilion serves as a platform for exporters to connect with buyers, strengthen partnerships, and expand their presence in the South Korean market.

See more of FOODPhilippines at
📢 Seoul Food & Hotel 2026
📅 June 9–12, 2026
📍 KINTEX, Goyang, South Korea
📌 Hall 5, Booth Nos. 5B101 & 5B201

***
Organized by the Center for International Trade Expositions and Missions (CITEM), the Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026. CITEM also organizes IFEX Philippines, the country's biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients, set on 20-22 May 2027 at the World Trade Center Metro Manila in Pasay City.

🇵🇭 South Korean buyers are discovering the best of Philippine food at Seoul Food & Hotel 2026 Day 2!The FOODPhilippines ...
10/06/2026

🇵🇭 South Korean buyers are discovering the best of Philippine food at Seoul Food & Hotel 2026 Day 2!

The FOODPhilippines Pavilion continues to attract strong interest from buyers and visitors, with Philippine exporters engaging in product inquiries, business meetings, and tasting sessions throughout the exhibition.

Among the products generating notable interest from South Korean buyers are banana chips, ube-based products, and premium Philippine seafood, reflecting growing demand for innovative and high-quality food offerings from the Philippines.

Led by the Center for International Trade Expositions and Missions (CITEM) through FOODPhilippines, the Philippine Pavilion serves as a platform for exporters to connect with international buyers and expand opportunities in the South Korean market.

Visit the FOODPhilippines Pavilion and discover Philippine food products for your business.

This participation is organized by the Center for International Trade Expositions and Missions (CITEM) through FOODPhilippines, in partnership with the Department of Agriculture (DA), the Philippine Trade and Investment Center-Seoul (PTIC-Seoul), and other industry stakeholders, the Philippine Pavilion serves as a platform for exporters to connect with buyers, strengthen partnerships, and expand their presence in the South Korean market.

See more of FOODPhilippines at
📢 Seoul Food & Hotel 2026
📅 June 9–12, 2026
📍 KINTEX, Goyang, South Korea
📌 Hall 5, Booth Nos. 5B101 & 5B201

***
Organized by the Center for International Trade Expositions and Missions (CITEM), the Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026. CITEM also organizes IFEX Philippines, the country's biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients, set on 20-22 May 2027 at the World Trade Center Metro Manila in Pasay City.

🇵🇭 Seoul Food & Hotel 2026 is officially open!Led by the Center for International Trade Expositions and Missions (CITEM)...
09/06/2026

🇵🇭 Seoul Food & Hotel 2026 is officially open!

Led by the Center for International Trade Expositions and Missions (CITEM) through FOODPhilippines, the Philippine Pavilion officially opened at Seoul Food & Hotel 2026 on June 9 at KINTEX, marking the country's participation in one of Asia's leading food and hospitality exhibitions.

The opening ceremony was attended by Her Excellency Bernadette Therese C. Fernandez, Ambassador of the Philippines to the Republic of Korea, and Department of Agriculture Undersecretary Philip C. Young.

Following the main opening ceremony, the Philippine Pavilion was formally opened, showcasing the quality, diversity, and innovation of Philippine food and agricultural products through the collective efforts of Philippine exporters and partner government agencies.

In her remarks, Ambassador Fernandez highlighted the Philippines' commitment to strengthening trade relations with South Korea and promoting the country's diverse food and agricultural products to the international market.

Department of Agriculture Undersecretary Philip C. Young underscored the Philippines' capacity to offer a wide range of export products, from fresh produce to processed and value-added food products. He also emphasized the importance of creating meaningful business opportunities, partnerships, and market linkages for Philippine exporters participating in Seoul Food & Hotel 2026.

During the opening program, DTI MIMAROPA Regional Office (Region IV-B) Regional Director Amormio Carmelo Joselito S. Benter emphasized the importance of maximizing opportunities arising from existing trade agreements and market access initiatives to further promote Philippine exports, particularly high-value agricultural products such as bananas, pineapples, and ube.

Organized by CITEM through FOODPhilippines, in partnership with the Department of Agriculture (DA), the Philippine Trade and Investment Center-Seoul (PTIC-Seoul), and other industry stakeholders, the Philippine Pavilion serves as a platform for exporters to connect with buyers, strengthen partnerships, and expand their presence in the South Korean market.

Photo courtesy: Embassy of Philippine in Korea & PTIC Seoul

See more of FOODPhilippines at
📢 Seoul Food & Hotel 2026
📅 June 9–12, 2026
📍 KINTEX, Goyang, South Korea
📌 Hall 5, Booth Nos. 5B101 & 5B201

***
The Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026, organized by the Center for International Trade Expositions and Missions (CITEM); CITEM also organizes IFEX Philippines, the country's biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients, set on 20-22 May 2027 at the World Trade Center Metro Manila in Pasay City.

We're all set for Seoul Food & Hotel 2026! 🇵🇭Led by the Center for International Trade Expositions and Missions (CITEM),...
08/06/2026

We're all set for Seoul Food & Hotel 2026! 🇵🇭

Led by the Center for International Trade Expositions and Missions (CITEM), the FOODPhilippines Pavilion is ready to welcome buyers, partners, and industry stakeholders at KINTEX from June 9-12, 2026.

This year's participation brings together Philippine food exporters and government partners, including the Department of Agriculture (DA), in a unified showcase of the quality, diversity, and innovation of Philippine food products for the South Korean market.

Visit us at Booths 5B101 & 5B201 and discover why the Philippines remains a trusted source of world-class food products and ingredients.

See more of FOODPhilippines at
📢 Seoul Food & Hotel 2026
📅 June 9–12, 2026
📍 KINTEX, Goyang, South Korea
📌 Hall 5, Booth Nos. 5B101 & 5B201

***
Organized by the Center for International Trade Expositions and Missions (CITEM), the Philippines takes center stage as the Country of Honor at the 23rd China-ASEAN Expo (CAEXPO) in 2026. CITEM also organizes IFEX Philippines, the country's biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients, set on 20-22 May 2027 at the World Trade Center Metro Manila in Pasay City.

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World Trade Center Metro Manila
Pasay City
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