Victor Uy. It started in July of 1980, manufacturing feeds in Brgy. Santulan, Malabon City. Back then, backyard raisers dominated the market and Mr. Uy realized the need for quality and affordable hog and poultry feeds. Mr. Uy kept this in mind, as he committed to provide affordable feeds for backyard raisers. He also created a family-oriented environment for his employees, where he supports them as well as their family members by providing jobs and creating related businesses to work into. He involved all of his children to experience first-hand working together with dedicated employees. In the early 1990’s, Premium Feeds Corporation produced feeds for their own poultry farm, making it also the start of their pursuit in improving farm performance through nutrition. It was also during these times, when they produced more products to cater for hogs and various poultry species. From its humble beginnings, the continuous growth of Premium Feeds was recognized by the animal and food industries because of their various business ventures in fish and poultry market. Premium Feeds Corporation became a consortium of the Uy Group of Companies managed by the second generation of the family. During the early 2000’s, the market became aggressively competitive. Price was not just the factor in animal feeds. Hog and poultry raisers learned the importance of farm efficiency and competitive performance as medium and large scale farms want to increase their market share. It was also at this time when more feed millers are created both local and international brands. Premium Feeds continued to thrive in producing affordable feeds by maximizing the core values of every company in the group. Premium Feeds was tested when typhoon Ondoy hit Metro Manila and resulted to massive loss. Committed with the company’s mission and vision and the pledge of their founder, Premium Feeds stood up and motivated their customers and employees that the business will continue which paved the way for the construction of the new plant in Pulilan, Bulacan where it is presently improving its core strength. Premium Feeds, living to the promise of its founder, was able to continue producing affordable feeds investing in quality, modern technology, and efficient manpower to create the best products from sourcing of high quality raw materials to efficient quality control measures up until the finished product reaches the market. Premium Feeds, our quality your profitability.
