Morinaga Philippines

Morinaga Philippines Morinaga & Company, Ltd. is a confectionery company in Tokyo, Japan, in operation since August 15, 18

HI-CHEW was first launched in Japan in 1975 and is currently sold in Asia, the US, and Oceania. These brand guidelines were created for the purpose of promoting the brand image as a global brand and for efficiency
of business practices overseas. They are a collection of rules designed for the development of the brand concept and overseas package design. Through the use of these brand guidelines, r

epresentatives of each local market will gain an understanding of and share a worldview of the HI-CHEW brand, and provide consistent branding on a global level by developing package designs which place an importance on brand communication.

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ADP Industries Corporation
Quezon City
1800

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