During the economic slump of 2009, a fledging company took the chance to formulate food options that could be competitively offered in accessible food carts. From its flagship product, “Kuya’s Special Lumpiang Sariwa”, it has also successfully placed “Türkische Schawarma”, “Pinoy Ice Scramble” and “Manong’s Ilocos Empanada” in the market, and subsequently expanded through the franchising model. Fo
rmerly managed through a partnership structure, these brands, and several more in the pipeline are now being grown under Master’s Recipe Franchising Corporation. Ltd., ER Foods),is serious about its food. There is a need to increase healthy eating and the company’s focus is towards this area. This is an important driving force for its growth: giving fresh and healthier approach to preparing well-loved Filipino snacks. The Company works continually to improve on its approach in meeting customer needs for quality health food snacks that competitively priced and conveniently positioned. As a business, its stable franchising model is one reason for growth, as it created several successful business owners in the food cart business. The Company upholds a management philosophy based on excellence, responsibility and mutual respect. It continues to seek and attract the right kind of business partner that will contribute to a sustained growth. Master’s Recipe Franchising Corporation also believes that establishing a lead among competitors is not just a matter of coming up with new products; it should also be linked with the overall goal of supporting local economies. Bringing affordable and quality food to its customers comes with the assurance that patronage of its products contributes to local industries and the creation of jobs. The benefits of buying from Master’s Recipe spill over to the community. The Company is headed by the same owner and pioneer behind ER Foods, and well supported by senior team members with expertise in management, sales, human resource, finance and operations.
