03/08/2026
Strengthen your agency’s digital presence by developing strategic social media communication that enhances public engagement, transparency, and trust across multiple online platforms.
Course Description:
Social media has become one of the most important channels through which government agencies engage citizens, build trust, communicate policies, deliver public service information, and respond during crises. Yet many organizations still approach social media as a collection of platforms rather than as a strategic communication ecosystem.
This webinar explores how government agencies can maximize social media platforms—including Facebook, YouTube, Instagram, X, LinkedIn, TikTok, and emerging digital channels—to support organizational goals and public service mandates. Participants will learn how to select the right platforms for specific communication objectives, develop integrated content strategies, measure meaningful outcomes, and ensure that social media initiatives contribute to public engagement, transparency, reputation management, and citizen participation.
Designed specifically for Philippine government communicators, public information officers, digital teams, and agency leaders, the webinar emphasizes practical frameworks and real-world public sector applications that move beyond posting content toward achieving measurable organizational impact.
Terminal Learning Outcome:
By the end of the webinar, participants will be able to develop and implement strategic, platform-specific social media communication plans that align with organizational goals, strengthen citizen engagement, and support effective public service delivery.
Enabling Learning Outcomes:
✅ Align social media strategies with organizational mandates, communication objectives, and public service goals.
✅ Evaluate and maximize the strengths of various social media platforms based on audience needs and organizational priorities.
✅ Develop integrated, platform-specific content strategies that support citizen engagement and public trust.
✅ Create meaningful performance indicators that measure impact rather than vanity metrics.
✅ Utilize analytics and audience insights to improve communication effectiveness.
✅ Develop a practical social media action plan that advances agency objectives and public value.
Webinar Outline:
🟢 Module 1: Social Media as a Strategic Communication Ecosystem
✅ Understanding the evolving role of social media in government communication, public engagement, transparency, and citizen participation.
🟢 Module 2: Maximizing Social Media Platforms for Government
✅ Evaluating the strengths and strategic uses of Facebook, YouTube, Instagram, X, LinkedIn, TikTok, and emerging digital platforms based on agency objectives and target audiences.
🟢 Module 3: Developing Integrated Content Strategies
✅ Creating platform-specific content plans that support public service communication, community engagement, and organizational reputation.
🟢 Module 4: Measuring Impact Through Analytics
✅ Identifying meaningful performance indicators, interpreting audience insights, and using analytics to improve communication effectiveness.
🟢 Module 5: Building a Strategic Social Media Action Plan
✅ Developing a practical, measurable, and sustainable social media strategy aligned with agency mandates and public value.
Target Rank/Position:
Public Information Officers, Social Media Managers, Communication Officers, Administrative Officers, Content Creators, LGU Personnel, and government employees managing digital platforms.
Type of LD: Technical
Training Fee: Free
Certificate of Participation: ₱250 (Optional)
Slots Left: 500
Please fill out the form below to register:
https://forms.gle/Mkqhzo5342rW9oQn6"
