It was first introduced in 1962 under the namea Krating Daeng, and was positioned to treat jet lag and boost energy for truck drivers. RED BULL was transformed to a global brand by Austrian Entrepreneur Dietrich Mateschitz. In 1997, with an initial investment of $500,000, Yoovidhya and Mateschitz entered the U.S. markets. RED BULL is the World’s Number 1 Energy Drink. The Brand accounts for 50% of
energy drinks bought in the US and 80% in other markets. Red Bull is an Energy Drink that works! Red Bull Energy Drink supplies tired minds and exhausted bodies with lost substances and reduces harmful substances. It provides immediate energy and vitamins. Red Bull Energy Drink has always been and always will be the hot secret for people who live an extremely demanding and active life. From the Fireman and Paramedics dealing with a life and death situation, to the extreme athlete who continuously push the boundaries of the game, , to the night owl and the non-stop party-animal , or in any situation that pushes human endurance to the limit, when failure is not an option, Red Bull is your trusted companion. RESIST FAILURE, BE BULLISH! MARYLAND DISTRIBUTORS INC is the authorized importer and marketer of RED BULL in the PHILIPPINES.