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El Ultimo Zamboangueño, Zone IV, Zamboanga City (2026)

22/09/2026

SM City Mindpro Invites Young Word Wizards to Join the SM Super Spelling Bee 2026

ZAMBOANGA CITY, Philippines, 22 September 2026 — Young learners with a passion for words and a flair for spelling are in for an exciting challenge as SM City Mindpro brings back the much-anticipated SM Super Spelling Bee 2026, giving aspiring champions the opportunity to showcase their skills on a bigger and more competitive stage.

Now on its third year, the nationwide spelling competition returns bigger, bolder, and more exciting than ever, continuing SM's commitment to supporting education, literacy, and youth development. The competition aims to inspire young students to build confidence, strengthen their language skills, and discover their full potential through the power of words.

Open to children 9 to 11 years old who are currently enrolled for School Year 2026-2027, the SM Super Spelling Bee challenges participants to put their spelling abilities to the test for a chance to advance through the competition and earn exciting rewards.

Adding to the excitement, participants will compete for a share of more than ₱5 million worth of prizes, including special rewards for the winning school, making this year's edition one of the most rewarding spelling competitions in the country.

Registration is now ongoing and may be completed through the SM Malls Online App or by visiting the Mall Administration Office, Level 5, SM City Mindpro.

The local elimination round will be held on October 3 at Level 4 of SM City Mindpro, where participants will compete for a chance to move forward in the nationwide competition.

Parents, guardians, and schools are encouraged to support their young spellers and take part in this enriching educational experience that nurtures talent, discipline, and a love for language.

For schedules, participating malls, and complete competition details, visit www.smsupermalls.com/superspellingbee.

Your Words. Your World. Your Future.

For more information, follow and visit SM City Mindpro's official social media pages.

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

19/09/2026

SM, OCENR, CENRO Leads International Coastal Cleanup in Zamboanga City

ZAMBOANGA CITY, Philippines, 19 September 2026 – Demonstrating its commitment to environmental stewardship and community engagement, SM Cares, through SM City Zamboanga and SM City Mindpro, in partnership with Office of the City Environment and Natural Resources (OCENR), and Community Environment and Natural Resources Office – Zamboanga City (CENRO) successfully conducted the International Coastal Cleanup (ICC) 2026 along R.T. Lim Boulevard on September 19.

The initiative gathered 1,145 volunteers from various local and national government agencies, uniformed personnel, non-government organizations (NGOs), academic institutions, civic groups, private companies, and community members, all united by a common goal of protecting the city's coastal environment and promoting responsible waste management.

Through the collective efforts of the participants, a total of 1,076.4 kilograms of marine litter and waste materials were collected from the coastline, helping prevent debris from reaching the sea and threatening marine ecosystems.

The annual International Coastal Cleanup serves as a global movement that highlights the importance of preserving oceans, shorelines, and waterways while fostering environmental awareness and volunteerism among communities.

“Today's cleanup is a powerful reminder that environmental protection is a shared responsibility. We are grateful to all our partners and volunteers who dedicated their time and energy to this meaningful cause. Through collective action, we can create cleaner, healthier, and more sustainable communities for future generations,” said Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

The activity showcased the strong collaboration among government agencies, environmental advocates, educational institutions, and the private sector in advancing environmental conservation efforts in Zamboanga City.

As part of SM's ongoing sustainability programs, the coastal cleanup reflects its commitment to creating positive environmental impact through initiatives that encourage community participation, proper waste management, and environmental responsibility.

SM Supermalls in Zamboanga extends its sincere appreciation to all partner organizations, volunteers, and stakeholders whose support contributed to the success of the International Coastal Cleanup and reaffirmed the community's shared commitment to protecting the environment.

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About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

18/09/2026

Dig Into Viral Eats with FoodTok Fest at SM Malls in Zamboanga
Discover viral flavors, exciting textures, and must-try foodie finds, all in one delicious destination

ZAMBOANGA CITY, Philippines, 18 September 2026 – From trending cravings to homegrown flavors, your most loved SM City Zamboanga and SM City Mindpro are serving up the ultimate foodie experience this September through the FoodTok Festival, a celebration of viral eats, local favorites, and must-try dining destinations.

Food lovers, content creators, families, and friends are invited to explore a feast of flavors as SM Zamboanga malls transform into a food destination where every bite is worthy of a post, a share, and a return visit.

At the heart of the festival is the FoodTok Bazaar, located at Level 4 of SM City Mindpro and the Lower Ground Level of SM City Zamboanga. More than just a marketplace, it provides local MSMEs with a platform to showcase their products while giving shoppers the opportunity to discover flavors proudly made by local entrepreneurs.

Beyond the bazaar, the FoodTok Festival takes diners on a culinary journey through some of the most talked-about food destinations in SM Zamboanga malls.

At Ettas in SM City Zamboanga, guests can indulge in comforting and flavorful dishes that continue to earn a loyal following among local food enthusiasts. Those looking for elevated dining experiences can savor the signature offerings of Maurizio's, available at both SM City Zamboanga and SM City Mindpro, where authentic Italian flavors meet contemporary culinary flair.

Seafood lovers can enjoy the fresh and satisfying selections at Abalone, while families and groups can gather over hearty meals at Casa Velyn, both conveniently located in SM City Zamboanga and SM City Mindpro. For those craving great food paired with a vibrant atmosphere, CookPub at SM City Mindpro offers a dining experience that's perfect for after-work meetups and weekend hangouts. Adding even more variety to the festival lineup is La Salsa, present in both malls, serving crowd-favorite dishes that bring people together over bold flavors and memorable dining moments.

Whether you're hunting for your next viral food discovery, supporting local businesses, catching up with friends over a great meal, or simply satisfying your cravings, the FoodTok Festival offers countless reasons to gala to the max at SM City Zamboanga and SM City Mindpro this September.

So grab your foodie squad, charge your phones, and get ready to dig into the viral eats everyone's talking about. This September, your next favorite food story starts at the FoodTok Festival on at SM Supermalls!

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

15/09/2026

SM City Mindpro, DTI 9 Empowers MSMEs Through Business Continuity Plan Workshop

ZAMBOANGA CITY, Philippines, 15 September 2026 – Reinforcing its commitment to supporting local enterprises and fostering sustainable economic growth, SM City Mindpro, in partnership with the Department of Trade and Industry (DTI) Region 9, conducted a Business Continuity Plan (BCP) Training-Workshop for micro, small, and medium enterprises (MSMEs) across the region.

The initiative brought together entrepreneurs, business owners, and industry stakeholders for a comprehensive learning session aimed at strengthening business resilience and preparedness in the face of evolving challenges and uncertainties. Through the workshop, participants gained practical knowledge on how to safeguard their operations, protect their workforce, and ensure continuity during disruptions.

Leading the discussion was John Mayo Enriquez, President and Managing Partner of Ascent Consultancy, who served as the resource speaker. Drawing from his expertise in business strategy, organizational development, and risk management, Enriquez shared valuable insights on developing effective business continuity plans that enable enterprises to adapt, recover, and thrive amidst changing business conditions.

For SM City Mindpro, the activity reflects its dedication not only as a business destination but also as a community partner that actively supports the growth and sustainability of local enterprises.

“At SM City Mindpro, we believe that empowering MSMEs means investing in the long-term strength of our local economy. Through initiatives like this, we aim to help entrepreneurs develop the skills, knowledge, and resilience needed to navigate challenges and seize opportunities with confidence. We are proud to partner with DTI Region 9 in creating learning platforms that contribute to the success and sustainability of our business community,” shared Engr. Rommel Bellen, Assistant Mall Manager of SM City Mindpro.

The partnership between SM City Mindpro and DTI Region 9 underscores a shared commitment to nurturing a resilient MSME sector, recognizing its vital role in driving innovation, generating employment, and stimulating inclusive economic growth in the region.

As MSMEs continue to serve as the backbone of local economies, initiatives such as the BCP Training-Workshop demonstrate how meaningful collaboration between the public and private sectors can empower entrepreneurs and contribute to a more resilient and prosperous Region 9.

Through programs that promote learning, preparedness, and innovation, SM City Mindpro remains steadfast in its mission of creating shared value for communities and supporting the continued growth of local businesses that drive regional development.

14/09/2026

🎉 𝙋𝙖𝙮𝙙𝙖𝙮 𝙟𝙪𝙨𝙩 𝙜𝙤𝙩 𝙗𝙚𝙩𝙩𝙚𝙧 𝙖𝙩 𝙎𝙈 𝘾𝙞𝙩𝙮 𝙈𝙞𝙣𝙙𝙥𝙧𝙤! 🛍️✨

Score amazing deals, exciting finds, and mallwide great finds from September 14–18. 💸💙

Whether you're shopping for essentials, fashion must-haves, gadgets, or dining favorites, there's something special waiting for you!

📍 Make the most of your payday and discover mallwide great finds at your most-loved SM City Mindpro. 💙🛍️

11/09/2026

SM City Mindpro Hosts Zamboanga City Fire District’s 911 Fire Square Roadshow

ZAMBOANGA CITY, Philippines 11 September, 2026 – Demonstrating its commitment to fostering a safer and more resilient community, SM City Mindpro partnered with the Bureau of Fire Protection (BFP) – Zamboanga City Fire District in hosting the 911 Fire Square Roadshow today at the mall's Level 3 Activity Area.

Held from 10:00 a.m. to 12:00 noon, the event gathered mallgoers, students, and members of the community for an interactive learning experience centered on emergency preparedness, fire safety awareness, and public access to emergency services.

A key highlight of the activity was the launch of 911 E-Connect, an initiative of the Zamboanga City Fire District that provides the public with a direct and accessible link to emergency services. The platform is designed to enhance communication between residents and emergency responders, contributing to faster coordination during emergencies.

The roadshow also featured informative exhibit showcasing the equipment and tools used by firefighters and rescue personnel in responding to various emergency situations. Adding a unique and engaging element to the program, BFP personnel served as models in a special presentation of the Bureau's various uniforms, demonstrating the distinct roles and functions performed by firefighters and emergency responders.

Through interactive displays and public engagement activities, participants gained valuable insights into fire prevention, emergency response procedures, and practical safety measures that can help protect lives and property.

Assistant Mall Manager Engr. Rommel Bellen emphasized the importance of collaborative efforts in promoting safety and preparedness within the community.

“At SM City Mindpro, the safety and well-being of our customers, tenants, and employees remain among our top priorities. We are honored to provide a venue for meaningful initiatives such as the 911 Fire Square Roadshow, which help educate the public and strengthen emergency preparedness. Through partnerships with agencies like the BFP, we can collectively build a safer and more informed community,” Bellen said.

The activity forms part of SM City Mindpro's continuing efforts to support programs that create awareness, encourage civic participation, and promote public safety. By bringing together government agencies, community stakeholders, and the public, the mall continues to serve as a platform for initiatives that contribute to the overall well-being and resilience of the Zamboanga community.

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10/09/2026

SM Malls in Zamboanga Join Nationwide Simultaneous Earthquake Drill, Reinforcing Culture of Preparedness

ZAMBOANGA CITY, Philippines, 10 September 2026 – Demonstrating their steadfast commitment to safety, preparedness, and disaster resilience, SM City Mindpro and SM City Zamboanga successfully participated in the Nationwide Simultaneous Earthquake Drill (NSED) today at 2:00 PM.

The drill engaged a broad spectrum of mall stakeholders, including SM employees, tenants, agency personnel, and shoppers, highlighting the collective responsibility of ensuring public safety during emergencies. Participants promptly observed the prescribed earthquake response protocol of "Duck, Cover, and Hold", which serves as the primary protective action during seismic events.

Upon the sounding of the earthquake alarm, the malls' Emergency Response Teams (ERTs) were immediately activated and mobilized to facilitate the orderly implementation of emergency procedures. Following the simulated earthquake, participants were guided through designated evacuation routes and assembly areas, ensuring that proper evacuation processes were observed at all times.

The exercise demonstrated the readiness and coordination of mall personnel and partner agencies in responding to potential emergencies, while reinforcing the importance of preparedness and vigilance among the public.

"Safety remains a top priority in all SM malls. Through regular participation in nationwide preparedness activities such as the Nationwide Simultaneous Earthquake Drill, we continue to strengthen our emergency response capabilities and cultivate a culture of safety among our employees, tenants, partners, and customers," shared Aileen Ann Villa-Enriquez, SM City Zamboanga Mall Manager.

The successful conduct of the drill underscores SM's commitment to providing a secure environment and supporting national initiatives that promote disaster awareness and resilience. By actively participating in preparedness programs, SM City Mindpro and SM City Zamboanga contribute to building safer communities equipped to respond effectively during emergencies.

10/09/2026

SM Group receives 15 Philippine Quill Awards for stakeholder communications

SM Group companies received 15 Philippine Quill Awards, including six Excellence Awards, for communications programs spanning community engagement, customer service, financial education, investor relations and digital communications.

The awards went to SM Investments Corporation, the parent company of the SM Group, and businesses across the Group, including SM Foundation, Inc., SM Supermalls (Shopping Center Management Corporation), BDO Unibank, Inc., China Banking Corporation and Signature Series by SM Residences (Signatures Development Corp).

“Good communication helps people understand what our businesses do and why it matters to them,” said Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments. “These awards reflect the work across the Group to communicate clearly with the customers, investors, partners and communities we serve.”

SM Foundation received four awards, including three Excellence Awards. Its “Utilizing Social Good as a Force for Transformation” campaign received Excellence Awards for Community Relations and Corporate Social Responsibility, while Stories Online: Transforming Lives Through Heartfelt Storytelling received an Excellence Award for Social Media. Its social good report was also recognized under Publications.

“Communication is an important part of strengthening the impact of development programs,” said Debbie Sy, Executive Director of SM Foundation. “It helps communities understand the opportunities available to them, gives people a voice, and brings partners closer to our mission. That is what spreading social good means to us, using communication to help social good initiatives reach and engage more people.”

BDO received four awards, including three Excellence Awards. “Life Insurance: The Key to Heaven?” and “Tuloy ang Plano: Making Plan B a Family Necessity” received Excellence Awards for Marketing, Advertising and Brand Communication, while “Your Child’s Dreams Need a Plan B” received an Excellence Award for Audio/Visual Communication. BDO Remit’s “Alagang Kabayan: Where Every Kabayan Belongs” was also recognized for Social Media.

SM Investments was recognized for SM In Focus, a group-wide online channel as part of SM’s evolving approach to stakeholder communication, leveraging on YouTube, Facebook, Instagram and TikTok to provide timely, structured, and relevant insights on the group’s operations and impact.

SM Supermalls received three awards for Active Hub, Mindanao Art, and International Coastal Cleanup 2025, covering Community Relations and Corporate Social Responsibility.

“Our programs begin with understanding what our customers and communities need,” said Steven Tan, President of SM Supermalls. “Communication helps us listen, respond and keep improving how we serve them.”
Chinabank received two awards. Its Investor Relations: Focused on Value campaign was recognized for Financial Communication and Investor Relations, while My CBC Campaign: An App Fit for Beauty Queens was recognized for Marketing, Advertising and Brand Communication.

Signature Series was recognized for “Setting a New Mark in Premium Residential Living” under Marketing, Advertising and Brand Communication.

Organized by the International Association of Business Communicators Philippines (IABC), the Philippine Quill Awards recognize communication programs and practices across organizations in the country. This year’s winners were selected from more than 800 entries evaluated against IABC standards.

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About SM Investments Corporation

SM Investments Corporation (SM) is an owner-operator of market-leading businesses in retail, banking, and property, with investments in high-growth opportunities in the Philippine economy. Through its portfolio, SM generates resilient cash flows and reinvests with discipline to compound value over the long term.

Its retail operations are the largest and most diversified in the country. Its property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines. Its banking interests include BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, one of the country’s largest private domestic banks.

For more information, please visit www.sminvestments.com

09/09/2026

SM Supermalls in Zamboanga lead the call for volunteers to join International Coastal Cleanup 2026

ZAMBOANGA CITY, Philippines, 09 September 2026 – In a continuing effort to protect and preserve the marine environment, government agencies, private organizations, civil society groups, students, and environmental advocates are invited to participate in this year's International Coastal Cleanup (ICC) 2026 on September 19, 2026 (Saturday), at 6:00 AM along R.T. Lim Boulevard, Zamboanga City.

The annual International Coastal Cleanup is the world's largest volunteer effort dedicated to combating marine debris and promoting environmental stewardship. The activity aims to raise public awareness on the impacts of improper waste disposal on coastal and marine ecosystems while encouraging communities to take an active role in protecting the environment.

With the message “Bayanihan Para sa Karagatan — Together for Our Oceans,” this year’s cleanup underscores how collective action, even through seemingly small efforts, can contribute to cleaner surroundings and a healthier, more resilient future.

More than a one-day activity, the International Coastal Cleanup encourages people to see caring for the ocean as an everyday responsibility. It is an opportunity for communities to work side by side while turning concern for the environment into action.

Volunteers are encouraged to arrive early and wear comfortable clothing, caps, and sun protection. Participants may also bring reusable water bottles as part of the event's commitment to environmental sustainability.

Individual participants may scan the QR code and register through the SM Malls Online (SMO) App at bit.ly/SMCARESICC2026. Volunteers should download the app from the App Store or Google Play, locate the International Coastal Cleanup 2026 event, and swipe or tap in to officially register their attendance. Registration can also be done by scanning the QR code

Join the movement and be part of Bayanihan Para sa Karagatan.

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About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.

My SM. Your Most Loved Supermall.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

08/09/2026

Whatever your vibe, there’s a world of experiences at My SM made for you. 💙✨

From sports, pets, and gaming to pop culture and beyond, discover endless ways to shop, dine, play, connect, and celebrate the things you love. Through our SM Tribes, experience your passions your way and make every moment count.

Because Gala To The Max is all about embracing what you love and making the most of every experience.

My kind of gala at My SM! 💙✨

El Ultimo Zamboangueño

22/09/2026

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