10/08/2026
Rice Markets & Preferences Around the World
Different markets have different rice preferences and understanding these preferences is key to successful international rice trading.
At Shahan Sourcing, we focus on connecting the right Pakistani rice varieties with the right international markets.
Saudi Arabia & UAE
Strong demand for premium, long-grain and aromatic 1121 Basmati Rice, valued for its excellent aroma, length, and fluffy texture.
Iran
A market with a preference for aromatic rice varieties suitable for traditional Persian cuisine.
West Africa
Markets such as Nigeria and Benin have significant demand for affordable White Rice and Parboiled Rice, driven by high consumption.
Yemen
Consistent demand for IR64 and other cost-effective rice varieties, balancing quality and affordability.
Pakistan
One of the world's leading suppliers of premium Basmati and Non-Basmati rice, serving customers across the Middle East, Africa, Europe, and Asia.
For successful rice exports, the right combination of quality, competitive pricing, reliable logistics, and timely delivery makes all the difference.
Shahan Sourcing — Connecting Pakistan’s Rice with Global Markets.