Merit

Ltd was established in 1983 on a small scale by two technocrats, Abdul Muali Tariq and Dr M. Shafiq Chaudhry, highly qualified in the field of food technology. The two partners built it into a medium size private limited company, and within a few years, with the sale of a wide range of bakery products under the brand name “MaryGold Bread”, the company gained popularity in the market and currently has 2 manufacturing units in Lahore and Islamabad along with 12 warehouses. After 20 years of production and distribution of quality products amongst the masses by Ramna Foods (Pvt) Ltd, Safina Foods (Pvt) Ltd came into being and conducted its operations in the market under the brand name “Merit Bread”. Safina Foods (Pvt) Ltd was established in Kalashah Kaku, near Lahore, in 2002, from where it started its operation in Gujranwala, Gujrat and Sialkot. Best services and quality products along with customer satisfaction was company’s core objective and due to these professional practices the company progressed with leaps and bounds starting new warehouses in Jhelum, Sheikhupura and Faisalabad within three years. After two years, a separate production facility in Faisalabad was established which was finally converted into a company under the name Hisbiz (Pvt) Ltd from where it started its operation in Faisalabad, Toba Tek Singh, Sargodha, Sahiwal and Okara. The entire organization has thus seen extraordinary growth since its inception and has quickly grown to be one of the leading and most competitive companies in the industry with 2 manufacturing units, becoming panprovincial entity, in Punjab. Safina Foods (Pvt) Ltd under the brand name Merit bread is not only involved in the production of bread but the company is also making rusk, biscuits, cupcakes, pita bread and burger buns along with other allied items. With such a wide range of high quality products being produced and distributed, Merit has set high standards in the freshly baked bakery products and is catering to customer’s needs and satisfaction up to the optimum level.