01/04/2026
Pakistan is one of the world’s leading rice exporters, generating over $2 billion annually and supplying premium quality rice across global markets In this video, we explain the complete rice landscape of Pakistan, from the aromatic Basmati grown in Punjab to the high-yield Non-Basmati varieties cultivated in Sindh.
You’ll learn about key rice types including Basmati, IRRI-6, IRRI-9, and Supri, along with their differences, export value, and target markets. We also cover important tips for exporters, the best buying season, and new developments like improved Basmati varieties.
This guide will help you understand how to choose the right rice and succeed in the global market.