Together with my wife Helena, we have been in the restaurants buisness since 1989.
2003 we started up a Conference facilities in an old Farm in Småland, southern Sverige.It is located on the contryside, surrounded by wonderful nature. We always had the ambition, to offer our guests unique flavors, and the Forest full of raw material, there was a lot to work with. We have over the years received
numerous awards for our products and work.
2010 we started flavoring wheat destilat with birch sap and birch leaves on our conference facility. Its popularity made us, after a few years, want to try how the gourmet restaurants receive this unik product. We visited a number of gourmet restaurants, mainly in Gothenburg, and most of the restaurants started to serve the product. Including A Michelin restaurant.(Thörnströms kök)
They served our spirits "on the rocks" or in the cup as a digestife. It became popular both cold and room temperature. Encouraged by the success, we decided to launch the product at Systembolaget, Swedish state-owned monopoly company. We released it in the local 3 shops where the budget ( 1000 pcs. ) for the year, was sold out in 10 days. In January 2013, it came to our attention that our Birch trees is growing just a few miles from the historically so important KOMSTAD, birthplace of Jonas Bronck. So with this new historical knowledge, we started the work to develop the new brand with the proven product, linked to our neighbor, Jonas Bronck. The story of Jonas Bronck:
In 1600, in a little village named Komstad, southern Sweden, took Jonas BRUNCK his first steps. He emigrated in 1638, to America.
1639 Jonas BRUNCK bought a big pice of land from the Indians who called him Jonas Bronck, and his land for "Bronx Land" now The Bronx a part of New York. JB was inovativ and well respected man among the Indians. That made him also write the very first peace & trade treaties, with the Indians. The first in the worlds history. Sweden has one historically very important person. Everyone knows about NY and The Bronx. But not everybody know how The Bronx get its name. Our ambition is to develop JBS to a new big Swedish brand.
