The Original Sima

08/01/2026

„Kompelusvaara is where ideas are allowed to grow slowly.“

-35 can’t stop me from trying this trend again 😉🥂 But let’s be honest – after a week of -28, you have to go outside for a few minutes😅

Recipe for success: Hot water (best to use a full thermos straight away – better effect) & ca -20 degrees 😅😂 🥶

05/01/2026

2026 — may this year be filled with all the things you like.
More time to slow down.
More space for nature, traditions and people who matter.
More moments that don’t need to be loud to be meaningful.

As we begin a new year, we want to say thank you to all our partners and friends for an inspiring year of collaboration, trust and shared experiences.

Here’s to a new year shaped by local experiences and shared moments.
Happy 2026 🤍

Image credits & carousel overview

📸 1: 
Spending more time in nature and by the water
📍 Huuva Hide Away

📸 2:
Enjoy a refreshing non-alcoholic drink with traditional roots from Tornedalen
📍 The Original Sima

📸 3:
Dining under the Northern Lights
📍 Kukkulaforsen

📸 4:
Trying Finnish delights & relaxing in a Finnish sauna
📍 WaldVillas

📸 5:
Spending more time with our beloved ones
📍 Mukka Matarengi

📸 6:
Celebrating life every single day
📍 Bryggergatan

📸 7:
Visit the best local restaurants & enjoy their culinary delights
📍 Nordic Lapland Frisören

📸 8:
Experience something truly special
📍 Nutti Sámi Siida

📸 9:
Treat yourself to handmade chocolate
📍 Sweet Treats by Pavli

📸 10:
Try local non-alcoholic drinks
📍 Kattilakoski

📸 11:
Ask at the restaurant & store for local products
📍 Noah

nordicfood nordictravel visitlapland laplanddestinations northernlife scandinavianfood nonalcoholicoptions craftedwithcare placebased arcticcircle tornedalen localpartners suomalainensima suomiruoka paikallinen

02/07/2025

The refreshment of the summer? Definitely Sima. 🥂🍋

From the far north to the southern coast of Sweden – you can now find The Original Sima in delis and restaurants across the country. That makes us incredibly proud.

This summer, we’ve taken a little break from the market hustle – but Pajala Marknad is one we could never miss. Why? Because our roots run deep in this region, all the way back to the small village of Kompelusvaara.

We can’t wait to see you at our stand starting tomorrow – come by for a sip, a chat, and a taste of Tornedalen tradition. 💛

PS: Anders will be running the stand solo this year, so feel free to give him a little extra love and attention! 🥂🤍

28/06/2025

Happy Weekend from us to you! 🥂

We hope you’re having a calm and cozy Saturday. We’re spending the day preparing a few last things for next weekend – and then off to enjoy the forest. 🌿🌲
Who knows… maybe we’ll spot some wild lemons? 😉🍋

Wishing you a relaxed and sunny weekend wherever you are! 💛

15/04/2025

This is not a toy – it’s THE Vappu & easter essential. 🥂✨

Introducing the Sima Spritz Action Kit – a nostalgic nod to tradition with a fizzy twist. - swipe for the kit 🤩

If you grew up with Sima in your glass every Vappu (and maybe some raisins stuck to your teeth), this one’s for you.

Now turned into a retro collectible that actually tastes like home – bold, bubbly and proudly from Tornedalen. 🇸🇪🇫🇮🖤

💌 Can’t find Sima near you? DM us or drop an email – we’re shipping out this week via PostNord to make sure your Vappu is golden.

📦 Limited edition – once it’s gone, it’s gone.

13/04/2025

04/04/2025

Easter, Walpurgis & full fridges – just how we like it! 🐣✨

We’ve stocked up the coolers in delis and Noah butiken across Norrbotten and Västerbotten, just in time for the festive season. We’re beyond happy to keep this beautiful tradition from Tornedalen and Finland alive – one bottle at a time. 🍋🥂

And guess what? We’re now available for all your après-ski parties in Jämtland too! 😱⛷️ Let the celebrations begin!

Psst… you can also enjoy The Original Sima in selected restaurants during the holidays! Check our website to see where we’re currently available. And if we’re not in your area yet – we’d love your help! Let us know where we should reach out, or ask your local deli or restaurant about us – it truly helps. 💛 And of course we can make deliveries happen - just write us a mail 💌

Oh, and yes… we had to join the Ghibli trend! Because honestly, who if not Anastasia – one of the biggest fans of masterpieces like Spirited Away and My Neighbor Totoro? 😍 And how adorable did the Sima world turn out in Ghibli style?!
Wishing you a beautiful Friday – and a refreshing start to the festive days ahead.

Cheers,
your The Original Sima Team 🍾✨




27/02/2025

Not all drinks are created equal… but some stand the test of time. 🍋✨

What makes The Original Sima special? Let’s break it down:

🌍 From Norrbotten, Sweden
A classic fermented lemon drink – deeply rooted in the heritage of Tornedalen. Tradition in every sip.

👐 Handcrafted With Care
Locally produced, made in small batches, and always with the highest quality ingredients.

🥂 A Drink For Every Occasion
Timeless, refreshing, and non-alcoholic – whether you’re celebrating, relaxing, or just enjoying the moment.

The Original Sima isn’t just a drink. It’s a story, a craft, and a piece of history in a can. Have you tried it yet? Let us know your favorite Sima moment below! 👇✨“



07/02/2025

Big dreams, strong traditions, and a drink that brings people together. ✨🍋

What started as a non-alcoholic welcome drink at our wedding has now grown into something so much bigger. Our vision? To spread Sima – the traditional drink of Tornedalen – not just in our home region but across Sweden and beyond. 🌍🥂

But what does it take to turn a vision into reality? In our case:
💛 Two founders – one dreamer, one doer.
🤝 Amazing supporters, customers & partners who believe in us.

We’re beyond grateful for this journey and for all of you who embrace our tradition. Here’s to making Sima bigger, one sip at a time! 🍾✨

Tell us – where in the world would you love to see The Original Sima next? 👇🌍”

06/02/2025

Teamwork makes the dream work – especially in a startup! 🚀✨

We’ve had an incredibly long but exciting day shooting new photos and videos for The Original Sima. From palm trees in action to a bucket making its unexpected debut… let’s just say, creativity had no limits. 😆

A huge shoutout to & .videograf – from the very first second, working together felt effortless. Smooth collaboration, lots of laughs, and a whole lot of amazing content. 🎥📸

As a startup, we may not have a full in-house team yet, but outsourcing certain tasks can be a game-changer. Surrounding yourself with the right people brings so much value, and we can’t wait to share all the fresh content with you – every single day! 🍋

Here’s to more creative, fun, and inspiring collaborations ahead! 🥂
Swipe through for some behind-the-scenes chaos! 👀📷




21/01/2025

„Squeeze, baby, squeeze! 🍋✨

At The Original Sima, we stick to tradition – fresh lemons, no shortcuts. Around 95% of the lemons we use make it straight into our drink. No additives, no replicates – just pure Tornedalen heritage and uncompromising quality in every sip. 🥂

Have you tried our Sima yet? If not, this week is your chance! Find us in Kiruna at or & experience the taste of tradition. 🍋

We’re so excited for our next batch – and soon, you’ll see Sima back on shelves and restaurant tables everywhere. 🤩
Tag your Sima squad and let’s keep the tradition alive! 💛




18/01/2025

Every peel, every drop, every can – all made with care, passion, and a love for tradition. 🍋✨

As we step into 2025, we’re proud to keep crafting The Original Sima as a unique and handcrafted drink.

🌿 Carefully selecting the best ingredients.
🤝 Partnering with trusted production and distribution teams.
💛 Sharing our passion and tradition with your special moments.

This is what makes our small family startup special and we’re so grateful to grow with you this year. 🥂

Here’s to a new year full of opportunities and memories. What are you most excited about in 2025? Let us know below! 👇



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