10/08/2026
OhAH is pausing the production (and sales) of gluten-free flour mixes for now.
With the upcoming regulations in the EU regarding packaging-material (PPWR/EPR), we - just like many other micro business impacted - have taken the decision to pause the production and sales of our products.
Though the regulation in principle is important to create a greater responsibility to choose better and more recyclable packaging materials, the administrational and financial consequences are too big for a small company like ours. To continue to sell to these other markets would cost too much.
But unfortunately, even though no single European country is bigger than our home market, Sweden, losing the European sales volume also impacts our ability to continue to produce and sell our gluten-free mixes in Sweden. Working with perishable goods like flours, we need certain minimum volumes to continue to maintain both long shelflife and of course cost of ingredients and production efficiency.
Therefore, we have taken the decision to pause all sales and production - until we find a better solution (or the regulators in the EU remember that the European Union was created for the free movement of goods and people…)
We will continue to bake, and share our wonderful bakings with you - and hopefully soon (one way or the other), we’ll be back to giving you the opportunity to bake and eat great bread without the bad stuff.