The recipes have been perfected after years of meeting consumers and listening to their demands. n the developed world, overindulgence is out and this is impacting volume growth. In these markets, opportunities are defined more in value terms as operators look to meet consumer interests in products that do more than just quench thirst. More and more people are assessing their liquid intake in an o
verall nutritional context. Drinks ‘with a purpose’ will be at the forefront of the next generation of beverage innovation. RE are functional drinks that add value and energy and are an ideal remedy to reboot 100%. And for us it is important to clarify that artificial is not compatible with the changing mood. It is as if we have turned a full circle when many of the earliest drinks were tonics, consumed for their perceived medicinal qualities. Whether you want to REFOCUS, RESHAPE, or simply to RECURE yourself, the solution is found within our portfolio. Re doesn’t promise anything it can’t deliver, it doesn’t promise miracles. It simply reboots you to your full potential.
