Hougang Otah

08/08/2026

Every bite tells a story of our heritage. 🇸🇬 We’re honoured to serve our traditional food at NDP and be part of Singapore’s National Day celebration. Here’s to unity, tradition, and many more years of creating memories together. Happy National Day!

26/07/2026

🇸🇬 NDP SPECIAL – Available Exclusively on NTUC Online! ❤️🤍

Celebrate Singapore with a true local favourite this National Day!

Enjoy our signature Original Banana Leaf Otah ❤️
or try our bold Squid Ink Banana Leaf Otah 🖤
both crafted from our heritage recipe and
proudly made in Singapore.

✨ NDP Special
📦 ONLY $6.10 per pack
🛒 Exclusively on NTUC Online – Hougang Otah
⏳ While stocks last!

🔗 Shop now:
https://www.fairprice.com.sg/category/hougang-otah-international-pte-ltd

Gather your family, fire up the BBQ, air fryer or oven, and celebrate Singapore’s 61st birthday with the taste of heritage.

Happy National Day, Singapore! 🇸🇬❤️

SingaporeHeritageOtah

CHEF RECOMMENDATION View More OTAH SPECIAL View More About Hougang Otah is Singapore’s leading otahs. We serve mouth

21/07/2026

Every challenge is a new opportunity.

We’ll continue to innovate, explore new markets, and grow beyond Singapore. 🚀

Thank you, Channel 8 News, for the feature! ❤️

19/07/2026

First time stepping on stage as a speaker and panellist to share the Hougang Otah journey. ❤️

Grateful for the opportunity, the trust, and everyone who has supported me along the way. Every milestone is a reminder to keep learning, growing, and sharing our heritage with the world.

Thank you. 🙏

16/07/2026

Honoured to be featured in Shin Min Daily News and to share Hougang Otah’s journey—from overcoming challenges to bringing our heritage flavours beyond Singapore.

Thank you to everyone who has supported us over the years. This recognition belongs to our family, team, partners and every customer who believed in us.

We’re just getting started. 🇸🇬🌏

14/07/2026

Honoured to be featured by CNA today. 🎥

Thank you for the opportunity 🫶

10/07/2026

🔥 BUY 1 FREE 1 OTAH BUN! 🔥

We’re LIVE at Seletar Mall! 🎉
Come by, say hi, and enjoy our Buy 1 Free 1 Otah Bun promotion! 🤩

🌶 Freshly prepared
🥖 Soft, fluffy buns with our signature otah filling
⏳ While stocks last!

📍 Only at Seletar Mall
Don’t miss out—bring your family and friends before they’re gone! ❤️

08/07/2026

⚽ MATCH DAY DUO – LIMITED EDITION ⚽

Two signature flavours. One unforgettable match day.

🟢 Original Otah Bun
⚪ Squid Ink Otah Bun

🎉 BUY 1 GET 1 FREE
💰 RSP $9.90 per box (4 pcs)

📍 Exclusively available at our Seletar Mall Level 1 Pop-Up Event

⏳ While stocks last!

Who’s your champion?
💚 Team Original or 🖤 Team Squid Ink?

05/07/2026

When your own son says, “Mummy, just show the products and be cute.” 😅

Okay boss… here are our frozen favourites! ❤️
🐟 Banana Leaf Otah
🌶️ Coconut Otah
🥖 Otah Youtiao
🍔 Otah Bun
🧀 Cheesy Otah Bun
🍗 Otah Nuggets

Which one are you grabbing first? 👇

SupportLocalSG FoodTok SGFood

02/07/2026

📍 We’re Coming to Seletar Mall! 🎉

From 7 July – 20 July, come and enjoy your favourite Hougang Otah treats!

🔥 Ready-to-Eat
🌭 Otah Youtiao
🍔 Otah Buns
🍢 Freshly Grilled Otah Sticks

❄️ Plus our full range of Frozen Otah to bring home:
✔️ Banana Leaf Otah
✔️ Otah Buns
✔️ Otah Youtiao
✔️ Otah Nuggets
✔️ Squid Ink Collection
✔️ And many more!

Whether you’re craving a quick snack or stocking up your freezer, we’ve got something for everyone.

📍 Seletar Mall
🗓️ 7 July – 20 July

See you there! Bring your family and friends and enjoy the authentic taste of Singapore’s heritage otah. ❤️

FrozenFood Otah OtahBun OtahYoutiao ReadyToEat HeritageFood MadeInSingapore