Waffle

Waffle Making Commerce Human đź’›

30/09/2026

Smash Hour #1, by Waffle: the warmth, the smiles, the conversations. This is what it’s all about! 💛

Folks shared how they expanded outside of Singapore, how they revamped their brand, and even started exploring how to collaborate on a campaign together; all while playing pickleball!

This is what Make Commerce Human means to us at Waffle!Great things happen when good people come together, and running a local business gets a little easier when you don’t have to figure it out alone!

Super grateful to every founder who came down and gave it a go — means a lot to be able to bring our favourite local business owners together, and to keep learning and growing alongside!

Till the next one, let’s keep smashing! 🙌

19/11/2025

Ep. 08 | Xi Men Jie | Adaptation is key to thriving
"We can’t ask the government to stop the train.”

When the JB train opens, it’ll be easier than ever for Singaporeans to spend across the border.

Josh knows it’s a reality F&B owners face. Lower local spending, rising costs, and stronger competition. But instead of fearing change, he’s planning for it. Expanding overseas. Refreshing menus. Keeping innovation alive.

The goal isn’t just to survive — it’s to stay relevant and create food worth coming back for.

đź“ŤXi Men Jie, Multiple locations in Singapore

19/11/2025

Ep. 08 | | Adaptation is key to thriving
"We can’t ask the government to stop the train.”

When the JB train opens, it’ll be easier than ever for Singaporeans to spend across the border.

Josh knows it’s a reality F&B owners face. Lower local spending, rising costs, and stronger competition. But instead of fearing change, he’s planning for it. Expanding overseas. Refreshing menus. Keeping innovation alive.

The goal isn’t just to survive — it’s to stay relevant and create food worth coming back for.

đź“ŤXi Men Jie, Multiple locations in Singapore

17/11/2025

Ep. 07 | Xi Men Jie | Right Place, Right food
"Location, location, location”

Every outlet tells a slightly different story, because no two neighbourhoods eat the same.

At Geneo, where nurses rush between shifts and office workers grab quick lunches, speed is everything — a bowl of lu rou fan ready in a minute can make someone’s day.

But in heartland areas like The Rail Mall or Bukit Panjang, meals are made more slowly to be shared and savoured. The menu shifts too, with more sides and options.

For Josh and his mum, they understand that good food only works when it fits the rhythm of the people they serve.

đź“ŤXi Men Jie, Multiple locations in Singapore

17/11/2025

Ep. 07 | | Right Place, Right food
"Location, location, location”

Every outlet tells a slightly different story, because no two neighbourhoods eat the same.

At Geneo, where nurses rush between shifts and office workers grab quick lunches, speed is everything — a bowl of lu rou fan ready in a minute can make someone’s day.

But in heartland areas like The Rail Mall or Bukit Panjang, meals are made more slowly to be shared and savoured. The menu shifts too, with more sides and options.

For Josh and his mum, they understand that good food only works when it fits the rhythm of the people they serve.

đź“ŤXi Men Jie, Multiple locations in Singapore

14/11/2025

Ep. 06 | Xi Men Jie | The ever changing game
"Efficiency is ever changing”

Most of their dishes leave the kitchen within six minutes.

Their speed is built on years of refining, rearranging, and re-learning. They know their customers — busy office workers who need to grab a quick meal that is tasty.

Every process is a puzzle: How can we shave seconds off plating? Can prep flow smoother? What is taking up too much time?

đź“ŤXi Men Jie, Multiple locations in Singapore

14/11/2025

Ep. 06 | | The ever changing game
"Efficiency is ever changing”

Most of their dishes leave the kitchen within six minutes.

Their speed is built on years of refining, rearranging, and re-learning. They know their customers — busy office workers who need to grab a quick meal that is tasty.

Every process is a puzzle: How can we shave seconds off plating? Can prep flow smoother? What is taking up too much time?

đź“ŤXi Men Jie, Multiple locations in Singapore

12/11/2025

Ep. 05 | Ximenjie西门街 | Fixing what’s been broken for years
"We just didn’t want to touch the POS at all”

The biggest problem Xi Men Jie had wasn’t food, it was their tech. Their old POS system confused everyone, and any small change risked breaking something across outlets.

For years, they worked around the problem instead of through it. Menus stayed outdated. Orders piled up. Updates were avoided. Josh had to do something.

When he discovered WafflePOS, the difference was immediate. A simple and clean system where everything is under one roof.

For him, it wasn’t just about convenience. It was about giving his family’s business room to grow without fear of complicating the system.

đź“ŤXi Men Jie, Multiple locations in Singapore

12/11/2025

Ep. 05 | | Fixing what’s been broken for years
"We just didn’t want to touch the POS at all”

The biggest problem Xi Men Jie had wasn’t food, it was their tech. Their old POS system confused everyone, and any small change risked breaking something across outlets.

For years, they worked around the problem instead of through it. Menus stayed outdated. Orders piled up. Updates were avoided. Josh had to do something.

When he discovered WafflePOS, the difference was immediate. A simple and clean system where everything is under one roof.

For him, it wasn’t just about convenience. It was about giving his family’s business room to grow without fear of complicating the system.

đź“ŤXi Men Jie, Multiple locations in Singapore

10/11/2025

Ep. 04 | Ximenjie西门街 | Everyone is trying to be different
"What’s the definition of being different?”

In F&B, standing out doesn’t always mean having a fresh idea — sometimes it’s about rethinking how it looks, feels, and lives online. People don’t just eat with their mouths, they eat with their eyes and phones.

If people love a place enough to share it, that’s how stories spread.

So when redesigning Xi Men Jie’s outlets, Josh didn’t chase trends. Clean lines. Warm tones. Minimalistic, but memorable.

Because in an age where every meal can become a post, what’s truly different is creating a place people want to share.

đź“ŤXi Men Jie, Multiple locations in Singapore

Address

9002 Tampines Street 93, #03/32
Singapore
528836

Website

Alerts

Be the first to know and let us send you an email when Waffle posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Waffle:

Shortcuts

Share

Category