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Be Part Of Asia's Leading International Food & Hospitality Event
📅20 - 23 Apr 2027 | Singapore Expo

22/08/2026

The seafood aisle is changing — and plant-based is leading the shift.

Plant-based seafood product launches grew by approximately 35% globally over the past five years — and Asia is where much of the next wave of growth is being built. From soy and pea to algae and fungi, alternative proteins are being turned into increasingly convincing seafood formats — with taste, texture, and cooking performance all improving rapidly.

Growth in this category is being driven by flexitarian consumers looking for healthier, more functional meals — not just animal-free ones. For food brands, operators, and buyers across Asia, this is a category worth watching closely.

Our latest blog covers the brands, trends, and trade opportunities you need to know. Read the full blog here 🔗 https://www.imasia.link/1mXfv9

20/08/2026

✈️ The next big opportunity in Asia’s travel catering industry is taking off.

With Asia Pacific's cruise tourism market projected to grow at 17% CAGR through 2033, and the APAC inflight catering services market forecast to reach USD7.93 billion by 2031, the opportunity is clear. The demand is growing — is your business ready to serve it?

Introducing FHA Travel Catering — the all-new dedicated segment at FHA 2027, connecting travel catering suppliers with procurement decision-makers across airlines, cruise lines and airport lounges.

🎯 2,000+ senior travel procurement executives targeted
🌏 A dedicated platform to unlock new partnerships across Asia
🚀 The first edition of a new growth platform for the travel catering industry

This isn't just a new segment. It's your opportunity to get in at the ground floor of Asia's growing travel catering ecosystem.

📩 Be part of the debut. Book your stand today via the link 👉 https://www.imasia.link/nX5m9G

18/08/2026

🤝 The right connections can open the door to new opportunities.

For Tanuchporn Pongsuttiyaleorn from Thai Union Group's marketing team, exhibiting at FHA is about more than showcasing products. It's an opportunity to connect with the right partners, build meaningful business relationships and discover the latest trends shaping the F&B industry. 🌏

As Asia's leading food & hospitality platform, FHA brings together the industry under one roof—creating opportunities for businesses to connect, collaborate and grow.

🚀 Ready to connect with the industry? Book your stand at FHA 2027 and put your business where Asia's food & hospitality community comes together.

Book your stand today 👉 https://www.imasia.link/yfXLGG

15/08/2026

Loyalty to traditional brands is fading across Asia-Pacific — and retailers are stepping in to fill the gap.

According to NielsenIQ, 54% of consumers across Asia-Pacific are more likely to buy retailer brands than before, driven by a rising middle class and value-conscious shoppers rewarding quality at the right price. Uptake is strongest in Thailand (64%), India (61%), China (56%), and Indonesia (55%) — and private-label packaged food sales across the region are projected to grow at over 6% CAGR through 2030.

For retailers, private-label and co-manufacturing offer a way to expand product ranges and improve margins without heavy investment in new facilities — though sourcing, compliance, and consistency remain real challenges.

This is exactly what FHA 2027's new Private Label segment is built for — connecting retailers, distributors, and manufacturers around Asia-Pacific's fastest-growing own-brand opportunity.

Read the full breakdown at the link here🔗 https://www.imasia.link/1WrnTC

13/08/2026

Most consumers say they want to live more sustainably. Most of them still reach for the cheaper, more convenient option at the shelf.

This is the intention-action gap — and for food and FMCG brands operating in Asia's highly price-sensitive markets, it is the most important problem to solve. Purpose alone does not move product. Sustainable choices have to compete on taste, price, and convenience before they compete on values.

At FHA 2026's Sustainability Summit, Wee Su-Lyn, Director of Optimo Foods, challenged the room with a simple but urgent idea: sustainability in FMCG should not be an afterthought. The brands that win are the ones that close the gap between doing good and good value — making the eco-friendly choice the easiest one on the shelf.

That is the conversation Asia's food industry needs to be having. And it is exactly the kind of thinking we are looking for on the FHA 2027 stage.

The FHA 2027 stage is being built by voices like this. Email us at [email protected] if you are interested in speaking or submit your speaking proposal here 👉 https://www.imasia.link/eLe5iL

11/08/2026

The brands that exhibit at FHA are not just filling floor space. They are making a strategic bet on Asia.

Singapore is the perfect entry point for matchmaking and building opportunities across the ASEAN region and beyond — and FHA is the platform that makes that access possible in four days. Over 70% of FHA's exhibitors are direct manufacturers, which means the conversations happening on this floor are not intermediary introductions. They are the real thing — direct relationships with buyers, distributors, and partners who have the authority and the appetite to act.

With buyers across the world actively sourcing new products, discovering trends, and building partnerships, FHA 2027 is where the world's food and hospitality industry comes to do business.

Early bird booth rates end 31 August 2026. Secure your stand before they close 👉 ttps://www.imasia.link/fLGCm5

09/08/2026

🇸🇬 Happy National Day, Singapore!

From bold local flavours to world-class hospitality, Singapore has earned its place as one of Asia's leading destinations for food, hospitality and innovation.

Its strategic location, trusted business ecosystem and vibrant culinary culture continue to make Singapore the gateway where global businesses connect, partnerships are forged, and new opportunities take shape.

At FHA, we're proud to bring the global food & hospitality community together here in Singapore—creating a platform where ideas are exchanged, businesses grow, and the future of the industry is shaped.

As we celebrate Singapore's 61st birthday, here's to the people, businesses and partnerships that continue to put Singapore on the world stage.

Happy National Day! 🇸🇬

08/08/2026

🎬 🇸🇬 Made in Singapore | Episode 3: Kranji Countryside Association

When asked what best represents Singapore, Malcolm's answer wasn't a dish or a product—it was our farmers. 🌱

Because behind every meal is a community of people working tirelessly to grow, nurture and sustain our food supply.

For years, Kranji Countryside Association has been bringing Singaporeans closer to local farms, championing agritourism and reminding us that agriculture remains an important part of our national story. Through education, community initiatives and collaboration, they continue to strengthen the connection between urban life and the people who feed our nation.

In this final episode, Malcolm, President of the Kranji Countryside Association, shares why supporting local farmers is essential to building a resilient food future and what "Made in Singapore" truly means when it comes to our food ecosystem.

As we celebrate Singapore's 61st birthday, we're reminded that a strong food & hospitality industry is built not only by chefs, brands and businesses—but also by the farmers who make it all possible.

Thank you for joining us on this Made in Singapore journey and celebrating the people, heritage and innovation that continue to shape our food ecosystem.

✨ Inspired by their journey? Join the businesses shaping the future of food & hospitality at FHA 2027. Book your stand and connect with buyers, partners and industry leaders from across Asia 👉 https://www.imasia.link/jbDmP0

🇸🇬 FHA wishes Singapore a Happy 61st National Day!

06/08/2026

🎬 🇸🇬 Made in Singapore | Episode 2: Chef KK Kong

What makes laksa one of Singapore's most iconic dishes? 🍜

Like Singapore itself, laksa is a beautiful blend of cultures—bringing together Chinese and Malay culinary traditions into a bowl that's rich in flavour, history and identity. It's more than comfort food; it's a story of how different influences came together to create something uniquely Singapore.

In this episode, Chef KK Kong, President of the Singapore Chefs' Association and Executive Chef at Sentosa Golf Club, shares why laksa is the dish he believes best represents Singapore, how our culinary heritage continues to inspire his craft, and what he hopes the world will discover about our nation through its food.

As one of Singapore's leading culinary mentors and advocates, Chef KK Kong has spent more than three decades championing excellence, nurturing future chefs, and showcasing Singapore's culinary talent on the global stage.

✨ Inspired by his journey? Join the businesses shaping the future of food & hospitality at FHA 2027. Book your stand and connect with buyers, partners and industry leaders from across Asia 👉 https://www.imasia.link/WbjrzD

🇸🇬 Happy National Day from FHA!

04/08/2026

🎬 🇸🇬 Made in Singapore | Episode 1: Kim Guan Guan Coffee Roaster

Did you know that many of the traditional kopi served in Singapore's coffee shops starts long before it reaches your cup? ☕

Established in 1988, Kim Guan Guan Coffee Roaster has spent over three decades preserving the rich flavours of Singapore's Nanyang coffee. From sourcing beans across the region to roasting, blending and packing everything in their ISO 22000-certified roastery in Singapore, every step is carefully managed to deliver the authentic taste generations have grown up with.

In this episode, Jason, Founder of Kim Guan Guan Coffee Roaster, and Nigel, the second generation of the family business, share how they're carrying this heritage forward—preserving traditional craftsmanship while creating new experiences, including a gift set that celebrates Singapore's coffee culture for the world to enjoy.

Their story is a reminder that "Made in Singapore" isn't just about where something is made—it's about the passion, heritage and innovation behind it.

✨ Inspired by their journey? Join the businesses shaping the future of food & hospitality at FHA 2027. Book your stand and connect with buyers, partners and industry leaders from across Asia 👉 https://www.imasia.link/j5qTiD

🇸🇬 Happy National Day from FHA!

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