15/04/2026
Did you know around 500,000 people in Singapore
live with chronic kidney disease, often silently?
That is why National Kidney Foundation created The KIDs:
to shift awareness into prevention and healthier habits.
We brought it to life through character animation,
especially for families with children and Gen Z.
Meet Eddie, Hanna, Zoey, Ollie, and Steve.
Each one carries health traits people can recognise.
Joyful, active, empathetic, tired, or overworked.
Built to feel relatable, not distant or perfect.
That was the point of using characters:
to make the message easier to connect with.
The series came together in three parts:
• Video 1 — a nudge to stay active
• Video 2 — a little push toward healthier eating
• Video 3 — a reminder to do kidney screening
Bright, playful, and built with care.
More from this project soon 👀
