Asia Pacific Breweries Singapore

Asia Pacific Breweries Singapore Asia Pacific Breweries (APB) Singapore is the home of the world-acclaimed Tiger Beer – a Singapore icon born and brewed on local soil since 1932.

APB Singapore is an operating company of HEINEKEN. We’re the largest and most sustainable brewer in Singapore, and we’ve been brewing the best beers and brands since 1931. We’re home to Tiger Beer, the world’s fastest growing premium beer that was born in Singapore. Since then, we’ve gone on to expand our portfolio of premium beer and cider brands like Heineken®, Guinness, Strongbow, Archipelago craft beer, and low- and no- alcohol beers. Our entrepreneurial mindset and commitment to innovation and excellence lets us stay ahead of ever-changing consumer trends while protecting the planet and making sustainability and corporate responsibility an integral part of what we do. Do not share our content with anyone under the legal drinking age. Any user-generated content that promotes inappropriate or excessive alcohol consumption is not allowed and will be taken down. We Are Asia Pacific Breweries Singapore. We Are HEINEKEN.

08/10/2026

Race week is here, and Heineken is bringing the F1 energy across Singapore! 🏎️🔥

From DJs and race-week specials at bars around the island to our F2F DJ Battle, we’ve been bringing the action all around town.

And this weekend, we’ll be at Lau Pa Sat too! Come soak in the atmosphere with an energetic kick-off, race-themed treats, slot-car racing and plenty more. Grab some good food and cold b**rs, and challenge your friends at our Heineken® 0.0 slot-car racing activation to see who comes out on top.

Whether you’re meeting friends for a drink, enjoying the race-week buzz or getting competitive off the track, there’s something happening throughout race week.

Ready to join the action? Check out the full line-up of Heineken experiences and find one near you here: https://www.drinkies.sg/brands/f1-heineken

GUINNESS 0.0 HAS LANDED IN SINGAPORE. ☘️⚽️Same iconic Guinness taste. Zero alcohol. More ways to have a Lovely Day.As we...
06/10/2026

GUINNESS 0.0 HAS LANDED IN SINGAPORE. ☘️⚽️

Same iconic Guinness taste. Zero alcohol. More ways to have a Lovely Day.

As we head into our third year as the Official B**r of the Premier League, we’re looking beyond the 90 minutes on the pitch to celebrate everything that makes matchday what it is. The food we gather around, the fashion we show up in, and of course, the game we love.

Here’s to more ways to enjoy matchday, with or without alcohol. ☘️🍻

Missed our Oktoberfest celebrations at Lau Pa Sat? Fret not, we’re only getting started! 🍻 It’s October, which means the...
02/10/2026

Missed our Oktoberfest celebrations at Lau Pa Sat? Fret not, we’re only getting started! 🍻

It’s October, which means there are plenty more reasons to raise a stein with ERDINGER. Our Oktoberfest celebrations are happening across Singapore throughout the month, bringing authentic Bavarian brews, good food and plenty of festive cheer closer to you.

From Timbre+ One North, Blu Jaz, The Riverhouse, Summer House and more, there are plenty of places to join in the celebrations.

Grab an ERDINGER, take part in the festivities and you might even walk away with some exclusive ERDINGER merchandise.

So round up your friends, pick a spot and let the Oktoberfest celebrations continue. Prost!

A throwback to one of our favourite nights with our Brand Promoters at APBS. 💚Our Brand Promoter Night is our way of cel...
01/10/2026

A throwback to one of our favourite nights with our Brand Promoters at APBS. 💚

Our Brand Promoter Night is our way of celebrating and recognising the people who bring our brands to life every day, connecting with customers and consumers and representing our brands with passion.

With good food, great performances and plenty of laughter, it was a well-deserved evening of fun and True Togetherness. Cheers to many more moments like these!

Oktoberfest is here, and ERDINGER is bringing a taste of Bavaria to Singapore! 🍻 This September, Lau Pa Sat will transfo...
22/09/2026

Oktoberfest is here, and ERDINGER is bringing a taste of Bavaria to Singapore! 🍻

This September, Lau Pa Sat will transform into a massive Bavarian-inspired b**r tent for two weekends, bringing together great b**r, good food and plenty of reasons to say PROST!

From mass toasts and live entertainment to stein-holding challenges and Oktoberfest games, there’s lots to look forward to.

📍 Lau Pa Sat
📅 18–19 & 25–26 September
🎟️ Free entry

Can’t make it down? The celebrations continue at participating bars and restaurants across Singapore, with the limited-edition ERDINGER Oktoberfest Brew also available at major supermarkets and online. See you there!

Good b**rs, great company and a weekend by the beach. What more could we ask for? 🍻🏖️We had a great time at BFA @ The Be...
15/09/2026

Good b**rs, great company and a weekend by the beach. What more could we ask for? 🍻🏖️

We had a great time at BFA @ The Beach, with Tiger® as the Title Sponsor and Official B**r, and Heineken® 0.0 as the Official Non-Alcoholic B**r.

From celebrating Singapore’s b**r heritage with Tiger to giving festival-goers more choice with Heineken 0.0, we loved seeing everyone come together over a shared love of b**r.

Thanks for joining us and cheers to more good times together!

Great bar experiences start with great people behind the bar!Last Monday, we welcomed 12 participants, along with traine...
09/09/2026

Great bar experiences start with great people behind the bar!

Last Monday, we welcomed 12 participants, along with trainers and observers from the Association of Bartenders & Sommeliers Singapore (ABSS), to our office for learning as part of the ABSS Certified Bar Course.

From understanding the brewing process and b**r category to getting hands-on with draught b**r systems and mastering the perfect pour, it was great to see industry professionals come together to learn, exchange knowledge and sharpen their craft.

Here's to continuing to raise the bar, together! 🍻

Guinness Hokkien Mee and Guinness Tiramisu?! It’s FIRE!!!! 👀🖤As part of this year’s Guinness Perfect Pour campaign, we t...
07/09/2026

Guinness Hokkien Mee and Guinness Tiramisu?! It’s FIRE!!!! 👀🖤

As part of this year’s Guinness Perfect Pour campaign, we teamed up with Naga House and Moonstone to bring Guinness beyond the pint with a limited-edition Guinness-infused menu, available throughout September.

Same iconic taste, now worked into dishes you already love. And yes, we hear they’re seriously good. 😋

Save these two spots for your next night out, grab your friends and go enjoy a beautifully poured pint of Guinness with the special Guinness-inspired menus! Sláinte! ☘️

Born in Singapore, Chosen Worldwide!August was a month of celebrating all things Singapore with Tiger B**r from National...
02/09/2026

Born in Singapore, Chosen Worldwide!

August was a month of celebrating all things Singapore with Tiger B**r from National Day activations and islandwide consumer promotions, to a special coffeeshop meet-and-greet with the cast of We Are All Strangers film.

Across these moments, we brought Tiger closer to consumers while celebrating the local connections and shared experiences that have made it Singapore’s iconic b**r.

A big thank you to our teams and partners who made it all happen, and to everyone who joined us along the way. 🍻

We love bringing the stories behind our brands to life, especially when you can immerse yourself in them too!Here’s your...
31/08/2026

We love bringing the stories behind our brands to life, especially when you can immerse yourself in them too!

Here’s your chance to discover the art behind Kirin Ichiban — the World’s Only First Press B**r — at the First Press Studio.

Inspired by Kirin Ichiban’s unique First Press Philosophy, the Studio brings the story behind the b**r to life through interactive installations, hands-on experiences and tastings.

It’s a fun new way to discover what makes Kirin Ichiban distinctive, and another example of how we’re bringing consumers closer to the brands we’re proud to have in our portfolio.

Bring a friend and experience it for yourself!

📍 Swee Lee, Clarke Quay
📅 27 Aug – 6 Sep | 12pm – 8pm

Entry is free and open to guests aged 18 and above only.

Address

459 Jalan Ahmad Ibrahim, Tuas
Singapore
639934

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+6568616200

Website

Alerts

Be the first to know and let us send you an email when Asia Pacific Breweries Singapore posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Asia Pacific Breweries Singapore:

Shortcuts

Share

Category