President SG

President SG Président is a French dairy brand owned by the Laval based Lactalis company. The brand was created Let us tell you about the brand story of Président!

Birth of Président

Distribution in the 50s


The Président brand was formally established in 1968. At the beginning of January, Michel Besnier was hosting his employees for New Year’s dinner. They brought some refreshments and alcohol. The conversation turned to the new pasteurised Camembert they has just developed. He grabbed the box of whiskey and addressed the audience: “This is what we need;

a high-end brand with meaningful symbols: gold and black. Since the cheeses were produced for the markets of Normandy and Brittany, we have to use the colours and symbols of the three regions. With regards to the brand, France is the country of the presidents, everyone is a president! From the circle of fishing, playing bocce, to ex-combatants… Check if the Président brand has already been registered!”

The celebration continued and went to check if they could register “Président” as a trademark. Four days later, the Président label was legally established and launched.

Address

10 Raeburn Park #01/09
Singapore
088702

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+6564846090

Website

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