02/10/2026
Most people will look at The Serra Residences and see "freehold in Novena". The land price is the more interesting story.
Far East bought this site back in 2010. That is far cheaper than what developers pay for prime land today. So it has real room on price.
My Insider Benchmark preview score: 85 out of 100.
What I like: freehold, a short walk to Novena MRT, and full facilities on a small, boutique site.
My reservation: the lower-floor units are compact. The three-bedders and four-bedders are tight for their room count. It also sits next to a hospital, which some buyers will not live beside.
Suits: long-term owners who want freehold in District 11.
Not for: families who need a big home on a limited budget.
The official price list comes out on booking day, 16 October. Set your limit before then.
My full independent review:
https://propertynet.sg/new-launch-condos/the-serra-residences/
133 freehold homes beside Novena's medical hub, by Far East Organization. Preview from 2 October 2026, booking from 16 October. Guide prices of about $2,800 to $3,200 psf, official floor plans and the full facilities list, reviewed independently.