Catch & Cherish

Catch & Cherish 💙 Premium seafood gifts from sea to heart — Sustainably caught, freshly curated, beautifully delivered. 🌊✨

From the seafood counter to our first public sharing class! 🐟🎤❤️After 30 years of selling seafood, BC—our Seafood Expert...
08/10/2026

From the seafood counter to our first public sharing class! 🐟🎤❤️

After 30 years of selling seafood, BC—our Seafood Expert & Founder of Catch & Cherish—is taking his experience into a new setting!

“I’m excited, a little nervous, and looking forward to sharing what I’ve learnt over the years with you!” 😆 — BC

Join BC and certified nutritionist Eileen for a Salmon Sharing Class, where we’ll explore:

🐟 Choosing the right salmon and recognising freshness
🧊 Storage and handling tips
🥗 Salmon’s nutrients and easy preparation ideas for kids and the elderly

We want you to feel more confident choosing and preparing seafood for the people you love. ❤️

📅 17 October 2026 (Saturday)
🕑 2–4pm
📍 Tanah Merah
💰 Usual fee: $8/person
✨ Mention “Catch & Cherish” when registering to enjoy the special price of $5/person!

📲 WhatsApp Eileen at +65 9769 0321 to register.
Limited slots—come learn with us!

Catch & Cherish — From Sea to Heart 💙

08/10/2026

Everyone loves a good deal—especially during a sale! 😍🐟

But when someone questioned my prices, I used to get defensive. Sometimes, I would even say, “Then don’t buy.”

Over time, I’ve learnt to explain the value I bring. ❤️

I’ve spent 30 years learning seafood. When I share with you what makes a fish special, the texture to expect and how to cook it, you start imagining how much you’ll enjoy it.

And when you take that first bite, you recognise what we talked about. You understand what you’re eating, appreciate its qualities and enjoy sharing it with your family.

That’s where my value is—the knowledge and care I bring to help you enjoy your seafood more.

Today, I feel more confident in that value, and more patient in sharing it. Because helping you discover something delicious is still what gets me excited every day! 🔥

Catch & Cherish | From Sea to Heart. 🐟❤️

06/10/2026

After nearly 30 years in seafood, I’m still learning how to be a better boss.

Seeing my team full of energy, helping one another and laughing even during busy mornings makes me happy. ❤️

I’m learning that the standards I carry in my head need to be shared clearly. Why we choose our fish carefully. Why the cut, packaging and every customer reply matter.

Behind every order is a family trusting us with their meal. I want my team to understand that responsibility—and see me honour it through my own actions.

My hope is simple: that everyone here earns well, learns useful skills, feels proud of their work and has time for their family.

Their energy encourages me to keep building a workplace where people feel respected and have something to look forward to.

“I know fish, and I’m learning to understand people too.”

That includes both our customers and the people working beside me.

From Sea to Heart. 🌊❤️

05/10/2026

Thank you Lalamove for sharing our seafood ❤️

03/10/2026

You see me holding a fish, talking away during my livestream.

But something I keep asking myself is:
“After listening to me, does the customer understand what they’re buying a little better?”

A Teacher I watched recently reminded me of something:
Being a decent person comes first. Business comes after.

Business is tough these days. I worry about sales too. There are bills to pay, staff to support, and seafood that may go unsold.

When the pressure builds, I remind myself to hold on to my principles.

What fish is it? What is the quality like? How much does it weigh? How should it be prepared?

If I know, I explain.
If I’m unsure, I say so.

Everyone has their own budget and preferences. My responsibility is to explain things clearly, so they can make a choice they feel comfortable with.

After nearly 30 years of selling fish, of course I want my business to grow.

But something that means a lot to me is hearing a customer say:

“Ask BC. He’ll explain it to you.”

That trust is built one conversation, one order, and one day at a time.

And I want to take good care of it. ❤️

I know my fish.
And I’m still learning to understand the people I serve.

Catch & Cherish
From Sea to Heart.

03/10/2026

After 30 years of selling fish, I’m finding fresh joy in what I do. 🐟❤️

For years, my days followed a familiar rhythm: early mornings, choosing seafood, preparing orders, and getting ready to do it all again.

Since starting TikTok Live, I’ve found something I look forward to—sharing what those years have taught me.

Explaining how different fish taste. Helping you choose something your family will enjoy. Showing you the seafood that still gets me excited after all these years.

And when someone tells me, “My family loved the fish,” it gives all that work a very personal meaning.

I’m still learning, too. I get shy on camera, stumble over my words, and sometimes finish a live wishing I had shown you more. Each attempt helps me grow.

That’s how Catch & Cherish is taking shape: through years of experience, a renewed love for seafood, and the trust you place in us.

If there’s something you’ve been wanting to try, give yourself room to begin and learn along the way. You may discover a part of yourself you’ve missed. ❤️

Thank you for being part of this journey—and for letting us bring a little of what we love to your family’s table.

Catch & Cherish
From Sea to Heart 🌊❤️

01/10/2026

To everyone working hard and wondering if your efforts are paying off:

A slow sales day doesn’t make your work any less valuable.

I need this reminder too.

When you start before sunrise, prepare your stock and give your best all day, it’s hard to see disappointing sales numbers.

The bills are real. So is the pressure.

But today’s sales cannot measure everything you’re building.

The care you put into your work.
The skills you keep improving.
The customer you helped make a better choice.
The trust you earn by keeping your word.

Those things still matter—even on a quiet day.

For me, it might be taking time to explain a fish, helping someone choose seafood for their family, or remembering how they like it prepared.

An order may come later. Trust takes time.

So when business slows, take an honest look. Listen, learn and make the changes you need.

But give yourself credit for the work you’ve done, too.

You can have a disappointing day and still have something valuable to offer.

Keep improving. Keep showing up.
Give your efforts time to grow. ❤️

Catch & Cherish — From Sea to Heart.

30/09/2026

What happens when you’re halfway through your TikTok Live… and suddenly spot your daughter watching 😂❤️

Parents 🤯: What will your reaction be? Do share with me!

29/09/2026

Some people make even the longest days feel lighter. ❤️

Our mornings begin early at the fishery port. Then come the fish to prepare, the orders to pack, and the little surprises that every working day brings.

Through it all, there are people who make us smile: the team working side by side, the customers who stop to chat, and those of you who come back to tell us what your family enjoyed for dinner.

Catch & Cherish is built around those moments. We’re grateful for every person who has been part of our journey and made this work feel meaningful.

Thank you for being here, from sea to heart. 🐟❤️

25/09/2026

I went live from Jurong Fishery Port for the first time today! 🐟

I wanted to show you the place where my day begins, but once I started walking around with the camera, I got shy 😂 So here’s a little glimpse of the early morning bustle and all the seafood coming in.

Next time, I’ll show you more—and maybe take you along as I choose the fish. What would you like to see? 👀

Address

37A Teban Garden Road #01/78
Singapore
601037

Telephone

+6590111997

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