Zanobe

Zanobe We help brands grow their digital presence through Performance Marketing tactics and AI-powered SaaS.

Reels deliver a 2.7% engagement rate, this is nearly double carousels (1.4%) and static images (1.3%).The Instagram algo...
22/05/2026

Reels deliver a 2.7% engagement rate, this is nearly double carousels (1.4%) and static images (1.3%).

The Instagram algorithm is doing the work for you. Hotels still posting only photo grids are leaving organic reach on the table.

What is your Reels-to-static ratio this quarter?

63% of travelers in 2026 now book trips around concerts, festivals, or family celebrations. The business-vs-leisure spli...
22/05/2026

63% of travelers in 2026 now book trips around concerts, festivals, or family celebrations. The business-vs-leisure split is over.

𝗜𝘁’𝘀 𝗮𝗹𝗹 𝗶𝗻 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀
- 63% of travelers in 2026 are more likely to book trips around concerts, festivals, or family celebrations. (SiteMinder 2026)
- Business travel bookings average $180 per night vs $145 for leisure, but bleisure guests extend, add F&B, and book experiences. (Prostay 2026)
- The average booking window has stretched to 32 days. Travelers are planning more carefully and blending trip purposes.
- Booking behaviour from mobile dominates: 67% of hotel traffic is mobile, up from desktop-first era.

𝗛𝗼𝘄 𝘁𝗼 𝗠𝗮𝗿𝗸𝗲𝘁 𝘁𝗼 𝗧𝗵𝗲𝗺
- Package weekend extensions in the booking confirmation email. Monday-Thursday corporate can become Friday-Saturday leisure with one offer at the right moment.
- Lead with the destination, not the hotel. Bleisure travelers chose the city first. Show them why staying at your property makes the wider trip better.
- Reduce extension friction. One-click extension. Flexible checkout. Transparent weekend rates.
- Target partners, not just the business traveller. Most bleisure decisions get made by a partner deciding the weekend is worth it.

Business travelers already spend more ($180 vs $145 per night, per Prostay 2026). But bleisure guests are the highest-value segment: they extend, add F&B, and book experiences.

What percentage of your corporate bookings become leisure extensions, and what would it be if extending took one tap?

Sources: SiteMinder 2026, Prostay 2026.

Google Hotel Ads convert at 3.55% on average: capturing direct bookings before guests reach the OTA.This is the only pai...
18/05/2026

Google Hotel Ads convert at 3.55% on average: capturing direct bookings before guests reach the OTA.

This is the only paid placement that puts your direct rate next to Booking.com inside Google search. If you are not running it, you are paying OTA commission on traffic Google already brought to you.

What is your current Google Hotel Ads share of voice?

Retargeting on Meta delivers 71% higher ROAS than prospecting.The traveller who has already visited your site is your hi...
12/05/2026

Retargeting on Meta delivers 71% higher ROAS than prospecting.

The traveller who has already visited your site is your highest-intent audience. Most hotels still treat them like cold leads. That is the cheapest mistake in performance marketing.

Is your retargeting flow set up to recover that traffic?

11/05/2026

Video 4 of 4 is live. The final one. And the most actionable. 🎬

If you've been following this series, this is the one to watch.

The recommendations tab is where everything we've built across the first three modules comes together. Your scores, your competitor gaps, your query performance across all four LLMs, all of it aggregates into a prioritized list of specific things to fix, today.

Not vague advice. Not "improve your content." Actual line-by-line recommendations, labeled by priority, critical or medium, and separated by what your team can handle versus what needs a developer.

Here's a real example from our Four Seasons mock data.
We saw in Video 2 that the Four Seasons was ranking at 40% confidence on Perplexity. So the tool asked a very specific question: what does Perplexity actually pull from when it builds a recommendation?

The answer: FAQ content. Comprehensive, specific, traveler-facing FAQs that directly answer the questions guests are searching.

Most hotel websites don't have this. And that one gap alone can explain why a property shows up on ChatGPT but disappears on Perplexity.

That's the level of detail this module works at. Backend schema markup for the technical priorities. Front end content optimizations for the ones you can brief to your content team today. And recommended tools to keep building on the work once the audit is done.

The foundation of any strong website is the same as a house. You can do all the interior design you want, but if the structure underneath isn't right, none of it holds.

This series has been a behind-the-scenes look at something we've spent a long time building. If you're curious where your property stands, I'd love to take a look with you.

Book your free 30-minute consultation and we'll go through your website, your current SEO strategy and your AI visibility together.

📅 https://lnkd.in/gk9JdAuc

40% of travellers already use AI to plan trips. Bain projects this number to reach 60% by the end of 2026.ChatGPT alone ...
08/05/2026

40% of travellers already use AI to plan trips. Bain projects this number to reach 60% by the end of 2026.

ChatGPT alone crossed 800 million weekly active users this year.

OTAs took 15 years to become the default distribution layer. AI search is on track to become the default discovery layer in under 24 months.

If your hotel is not cited by AI, you are losing bookings you will never see.

Source: HotelWorld AI / Bain, Feb 2026

04/05/2026

Video 3 of 4 is live!

This one is my favorite module in the tool, and honestly the one that gets the most reaction when I show to hotel teams.

The competitor tab.

Not just WHO is outranking you in AI results. But WHY they're outranking you, and exactly where you have the opportunity to take that position back.

The tool automatically scrapes your comp set from Google My Business (though we can customize it too). And then it lines everyone up side by side with their AI visibility score.

In this case, the Mandarin Oriental is sitting at 100% AI visibility. The Four Seasons is at 74%. That's a big 26-point gap.

So we dig into it. Is the Mandarin winning because of authority, more press coverage, more reviews, more mentions across the web? Is it their content strategy, their blog, their on-page work? Is it local SEO signals they've built that we haven't? Where are they actually vulnerable and where do we have the opening to come in and outperform them so significantly that the LLMs start ranking the Four Seasons above them?

That's the competitive intelligence this module delivers. Not a general "you should blog more." Specific gaps, specific opportunities, specific places to focus so the effort actually moves the score.

Video 4 we will go into the specific recommendations for your own website, for SEO, GEO, AI SEO, call it what you want. It's the most actionable video in the series.

Learn more -> https://lnkd.in/ePcgmy6j

Word-of-mouth doubled as a hotel discovery source in 2026.14% of travellers now start their hotel search from a personal...
01/05/2026

Word-of-mouth doubled as a hotel discovery source in 2026.

14% of travellers now start their hotel search from a personal recommendation. Up from 7% just two years ago.

Trusted human recommendations are a bigger share of discovery than any time since the pandemic. What drives referral in 2026 is not the check-in. It is the post-stay.

The hotels earning the most word-of-mouth are the ones who follow up well. A thoughtful post-stay email, a personal message from the GM, a surprise voucher for the next visit. These turn a good review into an active recommendation.

Audit your post-stay communication. If it is an automated survey and nothing else, you are leaving referral revenue untouched.

Source: SiteMinder Changing Traveller Report 2026

𝗛𝗼𝘁𝗲𝗹𝘀 𝗵𝗮𝘃𝗲 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗵𝗲𝗮𝗽𝗲𝘀𝘁 𝗰𝗹𝗶𝗰𝗸𝘀 𝗼𝗳 𝗮𝗻𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗼𝗻 𝗠𝗲𝘁𝗮, 𝗮𝗻𝗱 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝗶𝗲𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗰𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗼𝗻 𝗶𝘁. 💡The aver...
29/04/2026

𝗛𝗼𝘁𝗲𝗹𝘀 𝗵𝗮𝘃𝗲 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗵𝗲𝗮𝗽𝗲𝘀𝘁 𝗰𝗹𝗶𝗰𝗸𝘀 𝗼𝗳 𝗮𝗻𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗼𝗻 𝗠𝗲𝘁𝗮, 𝗮𝗻𝗱 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝗶𝗲𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗰𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗼𝗻 𝗶𝘁. 💡

The average cost-per-click for Travel & Hospitality on Meta ads in 2025 is just $0.63.

𝗙𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝘅𝘁:
◦ Finance & Insurance pays $3.77 per click
◦ Consumer Services pays $3.08
◦ Hotels pay $0.63

This means every $1,000 in Meta ad budget buys roughly 1,587 highly targeted clicks to your booking page: from audiences you've defined precisely by income, travel behavior, geography, and booking intent.

The conversion rate for Travel & Hospitality on Meta sits at 2.82%, meaning around 45 confirmed bookings from every 1,587 targeted clicks. At an average booking value of $300+, that's $13,500+ in direct revenue from a $1,000 ad spend.

Ready to boost your direct bookings? Reach out to us at Zanobe for a free 30-minute consultation.

27/04/2026

Video 2 of 4 is now live!

Video 1 was about your hotel's overall AI Visibility score.
Video 2 is about showing up when travelers search across ChatGPT, Google Gemini, Perplexity and Claude.

In this module we break down your visibility query by query, across all four major LLMs on an individual basis.

In our Four Seasons mock data we ran this week:
→ 80% confidence ranking on ChatGPT & Claude
→ 40% confidence on Perplexity, meaning less than half the queries we ran are actually surfacing the property

This is where the custom queries matter so much. There's no point ranking for "best hotel with spa in the city" if your hotel doesn't have a spa. Every query and recommendation we build is tailored specifically to what your property offers and who you're trying to outrank, ingested into the backend where we've weighted different components of SEO and AI SEO to produce the scores you saw in Video 1.

Video 3 is where it gets really interesting: competitor analysis! Stay tuned and explore more here https://lnkd.in/ePcgmy6j

Mobile is projected to hit 75% market share of hotel bookings by the end of 2026 (Up from 52% in 2024.)If your mobile bo...
24/04/2026

Mobile is projected to hit 75% market share of hotel bookings by the end of 2026 (Up from 52% in 2024.)

If your mobile booking flow takes more than three taps, you are losing guests who would otherwise convert.

Native apps convert 3x higher than mobile web for hotels. Mobile web wins on first-time discovery: the second booking belongs to the app if you have one.

Check your mobile booking abandonment rate. If it is above 65%, the gap between desktop and mobile conversion is a fixable technical problem. Not a consumer one.

Source: Prostay Market Research | Statista 2026

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