08/09/2026
𝐀𝐬𝐢𝐚 𝐅𝐫𝐮𝐢𝐭 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐚 𝐅𝐨𝐫𝐮𝐦 𝐄𝐱𝐩𝐥𝐨𝐫𝐞𝐬 𝐀 𝐁𝐫𝐢𝐠𝐡𝐭 𝐅𝐮𝐭𝐮𝐫𝐞 𝐅𝐨𝐫 𝐅𝐫𝐨𝐳𝐞𝐧 𝐅𝐫𝐮𝐢𝐭 ~
Speakers at Asia Fruit Logistica’s second Frozen Fruit and Vegetables Forum highlighted the key opportunities for growth in the sector – particularly in frozen fruits, foodservice, and healthy new drinks.
Linghuey Lee of fresh produce marketing giant JWM Asia emphasised the frozen sector's rapid growth, from around $1.8bn in 2025 to an estimated $2.8bn by 2034. The five main forces driving this growth, she said, are urbanisation; smaller households with less tolerance for food waste; growing demand for convenience products that offer easy preparation, portioning and storage; health consciousness; and the year-round availability of frozen produce, which is less dependent on seasonality.
Asia Pacific’s frozen produce category is still dominated by vegetables, which accounted for around 90 per cent of the region’s frozen produce sector in 2025. Particularly strong opportunities for growth lie in frozen fruit, Lee believes – largely due to its many different applications: as an ingredient in baking, desserts, smoothies, healthy fruit teas, yoghurts, foodservice, and food to go.
𝐂𝐥𝐢𝐜𝐤 𝐛𝐞𝐥𝐨𝐰 𝐭𝐨 𝐫𝐞𝐚𝐝 𝐭𝐡𝐞 𝐚𝐫𝐭𝐢𝐜𝐥𝐞...
Increased use of frozen fruit as an ingredient expected to represent next phase of sector's growth in Asia Pacific region
