14/11/2025
Hsu Hao Hsiang & Fox Say Tea Liqueur have been awarded the Platinum Prize in the Best Innovative Structural Packaging category at the World Front Design Award 2025 Autumn Season for their project, “Fox Roaming the Mountains ”
The winning design was celebrated by the jury for its refined storytelling approach that fuses Eastern aesthetics with modern product design. Using traditional Chinese landscape painting as a continuous scroll across cylindrical canisters, the packaging transforms into a narrative canvas. Four color-coded tea liqueurs come together to form one panoramic landscape, brought to life by roaming foxes that introduce motion, rhythm, and charm.
Inspired by the elegance of blue-and-white porcelain, the bottle and canister elements echo traditional craftsmanship without falling into cliché. The result is a sophisticated integration of cultural symbolism, visual cohesion, and contemporary expression.
Read the full interview with Hsu Hao Hsiang at WODACC website.
