29/04/2026
# # 【湯匙圈子活動紀實】串聯十萬零售網絡，推動馬中雙邊貿易：中國食品商貿團柔佛考察之旅
在全球供應鏈深度融合的背景下，**「湯匙圈子」（Sudu Circle）** 成功促成了一場意義重大的跨國商貿交流。
近日，由東莞食品商會工作團隊，以及來自重慶與四川、掌握超過 10 萬家零售終端網絡的重量級通路商共同組成的中國代表團，抵達馬來西亞柔佛州，展開深度的市場調查與商貿對接。
本次考察的核心目標不僅在於引進中國優質產品，更著重於**推動雙邊貿易（Bilateral Trade）**，積極協助馬來西亞本地商家將特色產品推向龐大的中國消費市場。
# # # 📌 行程亮點與實質成果
* **強強聯手：對接本地零售巨頭 NSK 超市**
代表團深入柔佛州進行實地市調，並與馬來西亞知名連鎖超市 **NSK Trade City** 代表展開精準對接。透過與在地大型零售商的直接對話，中國廠商得以快速掌握大馬市場的消費力、定價策略與上架門檻，為中國產品落地東南亞建立高效的對接渠道。
* **出海契機：解鎖中國十萬家零售終端網絡**
交流會的另一大重點，是為大馬本地商家打通反向出口的橋樑。來自重慶與四川的通路巨頭，向本地食品製造商詳細剖析了中國西南地區的市場潛力。透過其龐大的十萬家門店網絡，柔佛州的優質食品將有機會以更直接、低成本的方式進入中國廣闊的下沉市場，真正落實「引進來，走出去」的雙贏戰略。
* **佈局清真市場：拜訪柔佛州宗教局（JAINJ）**
為確保雙邊貿易符合規範並擴大市場覆蓋率，工作團隊特別拜訪了柔佛州宗教局。雙方就馬來西亞 Halal 清真認證的申請標準與規範進行了深入探討。這不僅為中國產品進入全球穆斯林市場提供合規指引，也進一步鞏固了柔佛州作為高附加價值清真樞紐的戰略地位。
# # # 🤝 展望未來：務實推動，互利共贏
此次「湯匙圈子」活動，實質性地對接了馬中兩地的核心資源。透過整合上下游供應鏈與通路網絡，我們期望打破傳統單向貿易的局限，打造一個雙向流通的商業生態圈。未來，我們將持續發揮資源整合的優勢，落實更多跨國採購與合作案，為兩地食品產業創造具體的商業價值。
Bridging 100,000 Retail Outlets to Drive Bilateral Trade: China Food Industry Delegation Explores Johor
In an era of deep global supply chain integration, **Sudu Circle** has successfully facilitated a milestone international business exchange. Recently, a distinguished delegation comprising the Dongguan Food Chamber of Commerce, alongside major channel distributors from Chongqing and Sichuan who manage a network of over 100,000 retail outlets, arrived in Johor, Malaysia, for in-depth market research and business matchmaking.
The core objective of this strategic visit goes beyond introducing premium Chinese products to Malaysia; it focuses heavily on driving **bilateral trade**. The initiative actively empowers local Malaysian businesses to introduce their unique products to the massive Chinese consumer market.
# # # 📌 Key Highlights and Strategic Outcomes
* **Strategic Matchmaking: Engaging Local Retail Giant NSK Supermarket**
The delegation conducted comprehensive on-the-ground market research in Johor and engaged in direct business matching with representatives from **NSK Trade City**, a leading Malaysian supermarket chain. This direct dialogue allowed Chinese manufacturers to grasp local consumer purchasing power, pricing strategies, and listing requirements, establishing an efficient channel for Chinese products to enter Southeast Asia.
* **Export Opportunities: Unlocking China's 100,000+ Retail Network**
A major focal point of the exchange was building a reverse-export bridge for local Malaysian merchants. Distribution leaders from Chongqing and Sichuan detailed the market potential of Southwestern China to local food manufacturers. Leveraging their massive network of over 100,000 storefronts, high-quality foods from Johor now have a direct, cost-effective pathway to pe*****te China's vast market, truly realizing a win-win strategy of "bringing in and going global."
* **Navigating the Halal Market: Visit to the Johor Islamic Religious Department (JAINJ)**
To ensure trade compliance and expand market reach, the delegation officially visited JAINJ. The meetings featured in-depth discussions on the standards and regulations of Malaysia's Halal certification. This provides crucial compliance guidance for Chinese products targeting the global Muslim market and further solidifies Johor's strategic position as a high-value Halal hub.
# # # 🤝 Looking Ahead: Practical Ex*****on and Mutual Growth
This Sudu Circle event has practically connected core resources between Malaysia and China. By integrating upstream and downstream supply chains with extensive retail networks, we aim to break the limitations of traditional one-way trade and build a dynamic, two-way commercial ecosystem. Moving forward, we will continue to leverage our resource integration capabilities to execute more cross-border procurement and collaboration projects, creating tangible business value for the food industries in both nations.
Sudu Emas
#東莞食品行業協會 #食品商業孵化 #馬中合作 #企業出海
