Alternate Ending Beer Co.

Alternate Ending Beer Co. 🍻NJ Lager & IPA brewery 🍕Food 🎥 Movies

Sometimes a beer is just a beer. Sometimes it's an opportunity to be part of something bigger.General Order No. 3 is par...
06/19/2026

Sometimes a beer is just a beer. Sometimes it's an opportunity to be part of something bigger.

General Order No. 3 is part of a statewide Juneteenth collaboration bringing breweries together in recognition of freedom, resilience, and community.

The beer takes its name from General Order No. 3, the document issued in Galveston, Texas on June 19, 1865, informing enslaved people that they were free—more than two years after the Emancipation Proclamation. Today, that moment is commemorated as Juneteenth.

When we were invited to participate, we were honored to join the effort and support the Nonprofit Professionals of Color Collective. For every draft pour and every four-pack sold, we will donate $1 directly to the organization.

While the recipe was provided by our friends at Oakflower as part of the collaboration, we approached this beer the same way we approach a Director's Cut release: by pulling out all the stops.

We started by knocking out directly onto Citra Incognito before layering in a massive dry hop of Citra, Citra Cryo, Nelson Sauvin, and the special MJF Hop Blend. Created in partnership with the Michael James Jackson Foundation, the blend features equal parts Citra®, Citra LUPOMAX®, Elani®, and El Dorado®, amplifying bright citrus, tropical fruit, and expressive hop character. For every pound sold, John I. Haas donates $5 to the Michael James Jackson Foundation to help support scholarships and educational opportunities within the brewing industry.

The result is a beer that is both purposeful and packed with flavor. At 7.1% ABV, this one is a straight juice bomb bursting with notes of mango, citrus, pineapple, and ripe tropical fruit.

The label itself was designed by John and incorporates imagery from the original General Order No. 3 document preserved by the U.S. National Archives, connecting the beer directly to the history it seeks to honor.

A special thank you to Mike () for joining us on brew day and helping bring this project to life.

Beer has always been at its best when it brings people together. We're proud to be part of this collaboration and excited to share General Order No. 3 with all of you.

06/18/2026

Meg & James had their very first date at Alternate Ending in November of 2021; this weekend they made it official and gathered all of their family and friends for an unforgettable wedding in the very spot where it all began.

This amazing couple even spent a day with our brewing team to brew a batch of beer for their guests to enjoy. They created an incredible design for the cans and appropriately named their beer “First Date.”

We couldn’t have been more honored to celebrate the new Mr. and Mrs. Jachcinski and to be a part of their love story. Cheers to this happy couple (who we expect back for every anniversary forever!)

We’re seeking bakers to join the amazing team behind your favorite scratch-made pizzas, desserts, and more! Interested? ...
06/17/2026

We’re seeking bakers to join the amazing team behind your favorite scratch-made pizzas, desserts, and more! Interested? Email [email protected]. Know someone who may be a good fit? Send this their way!

What better way to celebrate dad than a trip to AE for some beers, pizza, and a tour of the brewery? Seats are filling f...
06/16/2026

What better way to celebrate dad than a trip to AE for some beers, pizza, and a tour of the brewery? Seats are filling fast so make your Resy soon at the link in our bio!

Run, don’t walk, to try every single one of these weekend specials! Chef Kyle and Chef Ryan were on a real heater this w...
06/12/2026

Run, don’t walk, to try every single one of these weekend specials! Chef Kyle and Chef Ryan were on a real heater this weekend coming up with these amazing items - make a Resy at the link in our bio and try one (or all of them) before we run out!

🍔Peppered Pig Burger - 2 PLF smashed patties, Cooper black pepper, bacon, honey chipotle aioli. Martins bun

🍗Thai Chile Wings - Bone-in chicken wings, tossed in housemade Thai chile sauce served with celery and AE ranch

🥪PLT- Thick cut fried prosciutto, NJ tomatoes, bibb lettuce, pesto aioli, balsamic glaze, seared with garlic parm on Texas toast (Limited Availability)

🍕 The Mighty Duxelles - Prosciutto fat button duxelle, crispy proscuitto, provolone, mozz, balsamic glaze, roasted garlic breadcrumbs

(Not Pictured) 🍋‍🟩 Key Lime Pie

While we’re only just recovering from the last 2 seconds of Game 4, we’re ready to have you all back for Game 5! Come th...
06/12/2026

While we’re only just recovering from the last 2 seconds of Game 4, we’re ready to have you all back for Game 5! Come through for drink specials, blue and orange cocktails, and the energy of being a part of this historic finals run! Knicks in 5! 🍻⛹️‍♂️

Director’s Cut Series | Hazy IPA | 6%We asked ourselves a simple question:What would a can of beer look like if Tyler Du...
06/12/2026

Director’s Cut Series | Hazy IPA | 6%
We asked ourselves a simple question:
What would a can of beer look like if Tyler Durden designed it?

The answer wasn’t subtle.

Project Mayhem is a reckless collision of New Zealand and American hops, thrown together with one goal in mind: maximum impact. Bright tropical fruit crashes into sticky citrus and resinous pine, creating a beer that’s loud, unapologetic, and impossible to ignore.

No gimmicks. No rules. No restraint.

Just a beautifully chaotic hop experience worthy of the Director’s Cut name.

Because sometimes the best plans start with a little mayhem.

The World Cup is better with pizza, pitchers, and a 200” screen.From June 11–July 19, grab your crew and reserve a table...
06/09/2026

The World Cup is better with pizza, pitchers, and a 200” screen.

From June 11–July 19, grab your crew and reserve a table in our Theater Room for the match of your choice. We’ll have special pricing on Grandma pies, pitchers of core beers, and wings for groups watching the action with us.

Whether you’re following every match or just looking for an excuse to spend an afternoon with friends, we’ve got the big screen, cold beer, and plenty of room for celebrations (or dramatic last-minute heartbreak).

📺 200” screen
🍕 $26 Grandma Pies
🍺 $26 Pitchers of Core Beers
🍗 26% Off Wings

Reservations are limited and subject to availability. Email [email protected] to reserve your table or inquire about booking the entire room.

NJCraftBeer

Our last “Tiles & Taps” event with  ended with everyone asking “when is the next one?” We’re happy to announce, it will ...
06/09/2026

Our last “Tiles & Taps” event with ended with everyone asking “when is the next one?” We’re happy to announce, it will be on Wednesday July 8th!

Join us for a night of great food, delicious drinks, and of course, the thrill of Mahjong with friends (old and new!). Tickets are available at the link in our bio - but hurry up and reserve your spot before they fill up!

We’ve got Knicks fever here - come watch game 4 with us on Wednesday night. $3 beer specials, $8 select cocktails, unmat...
06/09/2026

We’ve got Knicks fever here - come watch game 4 with us on Wednesday night. $3 beer specials, $8 select cocktails, unmatched energy. Let us know below if we’re gonna see you there! ⬇️

Address

1057 NJ-34
Aberdeen Township, NJ
07747

Opening Hours

Monday 5pm - 10pm
Wednesday 4pm - 10pm
Thursday 4pm - 10pm
Friday 12pm - 12am
Saturday 12pm - 12am
Sunday 12pm - 9pm

Telephone

+17326128422

Alerts

Be the first to know and let us send you an email when Alternate Ending Beer Co. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share

Category