10/01/2026
Holy COW! has filled our grocery to the BRIM with their 100% grassfed beef. The timing couldn’t be better since we’re right in the middle of PROTEIN PLUS!
All Sol Ranch beef qualifies for 50% off* through the latest Protein Plus program.
It's easy to sign up! Come into the shop, ask our grocery clerk for a self-assessment form, and we’ll get you a Protein Plus loyalty card.
You can use it on eligible New Mexico-grown and -raised meat, chicken, eggs, tree nuts even NUT BUTTER! 😱
And this is important: you do NOT need to use SNAP/EBT to participate. The program is open to New Mexico residents who qualify through the self-assessment, and you can pay however you normally would.
We’re so grateful to the New Mexico Farmers’ Market Association for making this program available to our guests. Come in, sign up and SAVE!
*Protein Plus covers 50% of eligible New Mexico-grown and -raised protein purchases, up to $20 off per transaction. There is no limit on the number of transactions per market, per day. The self-assessment does not require proof of income and is open to New Mexico residents.