Embrace the Difference

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Amherst, NY
Embrace the Difference

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Embrace the Difference® is jewelry with meaning. Shop with purpose at www.embracethedifference.org. Plymouth Crossroads
Prader Willi Foundation
RACIN!

Our symbol—a square embraced by circles—reminds us we’re all connected. 10% of every purchase supports Alzheimer’s or Special Olympics. The following are charities that currently benefit from Embrace the Difference®
13thirty cancer connect
Access CNY
Alberti Center for Bullying Abuse Prevention
Ali’s Rally
Alzheimer’s Association
American Diabetes Association
American Cancer Society
American Cancer Society- Relay for life:
South Atlantic Division
Angelman Syndrome Foundation
The Anthony F. Martino Fund
The Arc Erie County New York
Aspire of Western New York
Autism Society of Central New York
Autism Society of North Carolina
Autism Society Northwestern Pennsylvania
Autism Speaks
Bornhava
Buffalo RPM
C Hope
Camp Good Days
The Cantalician Center for Learning
Catholic Charities of Buffalo
The Center For Handicapped Children, Inc. Challenged Athletes Participating in Sport or C.A.P.S
7 Chances Charity
Child & Family Services
The Children’s Growth Foundation
The Children’s League
Cody’s Wheels of Hope
Column of Hope
Comforting Hugs Foundation
Compeer
Community Services for the Developmentally Disabled, Inc. Cradle Beach
Cranberry Hospice & Palliative Care
Crohn’s & Colitis Foundation
CURE Childhood Cancer Association
CURED Foundation
Danceability
David”s Refuge
disAbility Resource Center of Wilmington
Down Syndrome Parents Group WNY
Emma’s Footprints
Empower
The Epilepsy Project
The Eric Brigandi Foundation
Family Justice Center
Familial Dysautonomia Foundation (FD NOW)
Fantastic Friends WNY
Foundation for Prader-Willi Research
Furever Friends Dog rescue WNY
FOXG1 Research Foundation
Gateway-Longview
Gateway to Learning | Special Education & Training Center
Dr. Gertrude A. Barber Foundation
GiGi’s Playhouse
Gilda’s Club Rochester NY
The Girl Friends Fund
Girls On The Run
Grace Guest House
Happiness House
Headway of Western New York
Heritage Centers Foundation
Heritage Christian Services
Heritage Farm, Inc. HITS Foundation
Home of My Own WNY
Horizon Health Services
Home of My Own... But not alone WNY
Hope Chest
Hope RPM for AutismHorizon Health
Services
Hospice Buffalo
Housing Opportunities Made Equal, Inc. (HOME)
Intandem
Jewelers for Children
JDRF
JDRF Coastal Carolina Branch
Joubert Syndrome & Related Disorders Foundation
Joyful Rescues
Kaely’s Kindness Foundation
Kallies Krusade
Ken-Ton Special Education PTSA
Kevin Guest House
The Leukemia and Lymphoma Society
Of Western & Central New York
Kids Escaping Drugs
LDA of WNY
Leukemia lymphoma society
Make Lemonaide
Make-A-Wish®
Make-A-Wish of Eastern North Carolina
Mary Cariola Children’s Center
Mercy Center for Women
Metup
Miley’s Way
Minding Your Mind
Motion Project
Muscular Dystrophy Association
National Down Syndrome Congress
National Multiple Sclerosis Society
National Multiple Sclerosis Society:
Greater North Carolina Chapter
Niagara Cerebral Palsy
Ovarian Cancer Project
Parent Neteork
People Inc. Relay for Life of New Hanover County
The Resource Center
Roanchar Ranch Draft Horse Rescue
Rock Autism
The Ronald McDonald House of Buffalo
Roswell Park Cancer Institute
SABAH
Save the Michaels of the World, Inc. Sadie’s Safe Harbor
Senior Wishes
Sensational Fun
Southern New England Region of Hadassah
Special Spaces, Buffalo
Special Olympic NewYork
St Mary’s School for the Deaf
Stone’s Buddies / Women & Children’s Hospital of Buffalo
Suburban Adult Services Inc.SASI
Susan G Komen WNY
Summit Educational Resources
Touching Bases
UNICEF for Ukraine
Variety Club of Buffalo
VIA
Vietnam Veterans Memorial Fund
WNY Ovarian Cancer Project
Yad B’Yad
TO LEARN MORE ABOUT PARTICIPATING CHARITIES VISIT, EMBRACETHEDIFFERENCE.ORG
As of 2/21
Currently, these are the charities benefiting from Embrace the Difference. We are adding new charities every month!

10/12/2026

Some memories are too special not to share. ❤️

Cleaning out my closet today, I came across a handwritten note and bottle of w**e from Kelly Ripa, dating back to 2010, when I appeared on her television show Homemade Millionaire.

I was there to introduce my invention, Window Origami™, an innovative window treatment I had created in hopes of bringing it to market.

What an incredible experience that was!

I’ve always been an inventor at heart. My mind is constantly working, coming up with new product ideas and finding creative ways to solve everyday problems.

For me, inventing is the easy part. Turning an idea into a successful product is the real challenge.

I’ve had so many ideas over the years, and I’ve learned that passion, persistence, and a great invention don’t always guarantee commercial success.

But here’s something that makes me smile…

When I appeared on that show in 2010, I was already wearing a piece of jewelry I had created called Embrace the Difference®.

Little did I know how meaningful that creation would become.

Of all my inventions, Embrace the Difference® has been my most successful—and without question, the one closest to my heart.

Inspired by my son Sam, it was never just about creating jewelry. It was about creating something that could make people feel seen, accepted, and connected.

I’ve invented products to solve problems. But Embrace the Difference® was created to touch hearts.

And looking back, that may be the greatest success of all.

Thank you, Kelly, for the wonderful memory and for believing in inventors with big dreams. ❤️

Never stop creating. Never stop dreaming. And never underestimate where one little idea might lead.

10/08/2026

THE SECRET IS OUT!

Something very special is coming to Reeds Jewelers .

Our beautiful new flagship store is coming soon, and one of the most meaningful features will be Sammy’s Bar, named in honor of two very special people — our son Sam and his great-grandfather, Sam Zimmer. ❤️

What a beautiful way to connect generations and celebrate family, love, and legacy.

Sammy is beyond excited and so honored to have a special place named after him. And if you know Sammy, you know he can’t wait to welcome everyone with his big smile and warm heart .💙

We can’t wait to share this exciting new chapter of Reeds with all of you.

Coming soon… and Sammy will be ready to greet you! 🥂

10/08/2026

10/02/2026

One square. Seven circles. One powerful reminder: we are all connected, no matter our differences. 💛

My son Sam inspired Embrace the Difference® and the message behind this symbol. He reminds me every day how much it matters to feel seen, accepted, and loved.

Kindness. Inclusion. Acceptance. A place for each of us.

Wear the message. Share the kindness. Shop through the link in bio.

10/01/2026

Use code for 10% off.

09/13/2026

Happy Grandparents Day!

Being a grandparent is one of life’s greatest gifts—even when you’re not allowed to show your grandchildren’s faces on social media! 🤣

Their sweet faces may be blurred, but the love and joy they bring into our lives could never be hidden.

Love connects generations. We are all connected, no matter our differences.

Happy Grandparents Day from Embrace the Difference®!

09/10/2026

After the news that a school has banned a child with autism from taking a school trip, I feel the need to write this. There are fathers and mothers who don't invite these children to their children's birthdays. There are kids who want to be on a team but don't get picked because it's more important to win than include these kids. Kids with special needs aren't weird, they just want what other people want.
To Be Accepted !
Can I ask a question? Is anyone willing to copy and paste this post on their wall without sharing, like I did for a friend?
Children with special needs, also need full love and support! ❤️💜💙💚
I copied and paste because I believe they need fighting advocates for them.

08/14/2026

Seeing Sam happy makes me smile.

There’s something about his pure joy that is contagious. Today it was a GIANT green stuffed animal and a smile that says it all. 😊

These are the moments I treasure most—the simple ones that remind me that happiness really is about enjoying what’s right in front of you.

08/04/2026

What began as my way of thanking those who embraced my son, Sam has grown into something far greater than I ever imagined.

Today, the Embrace the Difference® symbol is reaching people across the country through our partnership with Rembrandt Charms

More than jewelry, this symbol is a reminder that we are all connected. Sometimes we’re the circle lifting someone up. Sometimes we’re the square in need of support. Either way, kindness always connects us.

Every time you wear it, you’re choosing compassion, inclusion, acceptance, and hope—and helping us continue our mission to make the world a kinder place.

💛 Wear kindness.
💛 Share kindness.
💛 Be the reason someone feels embraced.
💓Shop or learn more through the link in our bio.

Acceptance Compassion Connection GiveBack PurposeDrivenJewelry MeaningfulJewelry JewelryWithPurpose RembrandtCharms CharmsThatGiveBack ShopSmall IndependentJewelers SpreadKindness MakeADifference WeAreAllConnected

06/22/2026

Happy Summer from Sam and me!

For more than a decade, Embrace the Difference® has been sharing a simple message: we are all connected.

Now, we’re preparing to take that message even further.

Embrace the Difference® is about to announce an important partnership—one that will help us spread kindness, inclusion, and connection in a beautiful new way.

We can’t wait to share what’s next.

Stay tuned……

Address

ReedsJenss Locations
Amherst, NY

Telephone

(716) 984-3644

Website

https://www.embracethedifference.org/, https://linktr.ee/EmbraceTheDifference

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