New Morning Coffee Roasters

New Morning Coffee Roasters We also sell the New Morning brand wholesale, on our website, and in-store.

We are a mid-sized roaster in northeastern Wisconsin, specializing in custom roasted private label coffee, blend matches, and specialty coffees for independent distributors.

As our community continues to recover from the recent tornado, we're reminded that local businesses and neighbors are st...
08/06/2026

As our community continues to recover from the recent tornado, we're reminded that local businesses and neighbors are strongest when we support one another. That's why we're especially grateful for the distributors who carry New Morning coffee. They're more than delivery partners—they're helping keep workplaces, restaurants, schools, healthcare facilities, and communities supplied while supporting local businesses every step of the way.
Together, we're not just delivering coffee—we're helping our communities move forward, one cup at a time. Thank you to our distributors, customers, and everyone working to rebuild. Your support truly makes a difference. ☀

Our hearts are with everyone in the area who has been impacted by the recent tornado. We feel incredibly fortunate that ...
07/30/2026

Our hearts are with everyone in the area who has been impacted by the recent tornado. We feel incredibly fortunate that New Morning Coffee Roasters was spared from the storm, and we're grateful to share that our facility is fully operational.
As the difficult work of cleaning up and rebuilding continues, we're thinking of you and wishing you strength in the days ahead. Neighbors are helping neighbors, city workers are working tirelessly, incredible donations of food and water are being made, and volunteers are stepping up in countless ways. That spirit of coming together reminds us what makes our community so special. ☀

Did You Know❓Many successful coffee brands don’t own a coffee roaster. Instead, they partner with an experienced roastin...
07/22/2026

Did You Know❓
Many successful coffee brands don’t own a coffee roaster. Instead, they partner with an experienced roasting and packaging facility to bring their products to life.
At New Morning Coffee Roasters, we help businesses roast, grind, package, and prepare coffee under their own brand. Whether you’re launching your first product or expanding an existing line, we’re here to help. Contact us to learn more.☀

There's something special about where great coffee is produced. ☀Everything starts right here, where quality, consistenc...
07/16/2026

There's something special about where great coffee is produced. ☀
Everything starts right here, where quality, consistency, and attention to detail come together. From sourcing premium green beans to carefully roasting every batch, we're proud to help bring exceptional coffee to cafés, offices, restaurants, distributors, and homes.
Photo Credit: Diane Verhagen, DV Photography

Cool down with the perfect pick-me-up! 🧊☕Our cold brew is smooth, bold, and surprisingly easy to make at home. Whether y...
07/10/2026

Cool down with the perfect pick-me-up! 🧊☕
Our cold brew is smooth, bold, and surprisingly easy to make at home. Whether you like it black or with a splash of cream, it's the refreshing boost your day deserves.☀

Recently, the New Morning Coffee crew traded coffee bags for baseball seats and enjoyed a great afternoon together at th...
07/07/2026

Recently, the New Morning Coffee crew traded coffee bags for baseball seats and enjoyed a great afternoon together at the ballpark. It was a fun opportunity to relax, share some laughs, and celebrate the people who make everything we do possible.
We're grateful for a team whose hard work, dedication, and excellence keep the coffee roasting and packing day after day. Thanks to each of our employees for everything you do! ☀

07/03/2026

We are closed Friday, July 3rd. Happy 250th Birthday America!

06/23/2026

Early Closure Notice 📣
Please note that we will be closing early on Wednesday, June 24th, at 11:00 AM for a company event.
We appreciate your understanding and thank you for your continued support.
The New Morning Coffee Roasters Team ☀

06/17/2026

Big things are happening at New Morning Coffee Roasters! ☀️
Our new fractional machine can package up to 100 perfectly portioned coffee packs per minute, helping us better serve offices, convenience stores and food service customers.
More capacity. More consistency. Same commitment to great coffee!

Our cupping table is where quality takes center stage. By evaluating coffees side-by-side, we ensure every batch deliver...
06/11/2026

Our cupping table is where quality takes center stage. By evaluating coffees side-by-side, we ensure every batch delivers the consistency and flavor our customers expect.
It's one more step in turning great green coffee into a great cup.☀

Address

3600 East Vantage Drive
Appleton, WI
54915

Opening Hours

Monday 7:30am - 3pm
Tuesday 7:30am - 3pm
Wednesday 7:30am - 3pm
Thursday 7:30am - 3pm
Friday 7:30am - 3pm

Telephone

+19208406157

Website

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