Oleson Family Farm

10/22/2026

Behind every Umbarger-fed winner is a dealer who knows their families, their animals, and their goals.

Our dealers do far more than stock feed. They're answering questions, helping build feeding programs, celebrating wins, and supporting livestock families all year long.

If you're an Umbarger dealer, we'd love for you to share this post with your community and let everyone know you're here to help this fall.

Looking for your nearest dealer? Visit our website.

09/18/2026

🔥 LOT 39 | BSC OFF 302 RING POP 621

Ring Pop is one to circle if you’re looking for a heifer to have some fun with in the show ring. Sired by CH Premier 233 ET, the 2024 Cattlemen’s Congress Reserve Champion Polled Bull. She’s balanced, good-necked, stout and built to move.

Her dam and granddam are two of our very best-producing cows, giving us plenty of confidence in the cow she’ll become after her show career.

This weekend is your LAST chance to see all of our sale calves before they head to Rockford! Come take a look, pick your favorites, and then make plans to see us October 10th.

📅 October 10, 2026
🕐 1:00 PM CDT
📍 Perks Ranch | Rockford, IL
📞779.771.4687

08/30/2026

We’re very excited for the future of WILDCAT VERSACE 5068 ET and can’t wait to see what she’ll do for our operation!

07/30/2026

Congratulations to the Crosby family on their Champion Hereford Heifer and Reserve Champion Heifer at the Eau Claire County Fair!

Raised by us and purchased at the Wisconsin Hereford Association Spring Sale.

06/20/2026

We are very excited for the future of this heifer!

WILDCAT VERSACE 5068 ET
- Reserve Spring Yearling Day 2
- Hannah & Ryan Oleson, WI
- Red River x Perseverance 805 “Percy”
- Congrats to Hannah on being named Reserve Senior Showman

06/11/2026

05/11/2026

05/04/2026

03/22/2026

Thank you to Kambree Crosby and family for trusting in our genetics to add to their herd and good luck with OFF SALSA SPECIAL 364J ROJO ET. We’re excited to see the great things she’ll do for you and hope to see her at Junior Nationals. We are humbled by the interest in this heifer and appreciate those who took an extra look and bid on her today. Another thank you to the Wisconsin Hereford Association for putting on a great sale.