10/13/2026
Congress is back in session, and it is assumed that coming up they will be voting on portions of the farm bills.
Disappointed to see that the National Cattlemen's Beef Association does not support Mandatory Country of Origin Labeling for beef.
They will never receive any of my association dues, as I do not need to put money into an organization that lobbies against what I stand for.
We either stand together as consumers and a nation to support American ranchers and supply chains, or our only concern is the cheapest possible protein. It is a clear dichotomy to me and my wallet. 
I strongly believe consumers deserve transparency into the incredibly complex international beef supply chain.
If you see “product of USA” and “product of Argentina” side-by-side and still choose imported beef and price influences that decision, (If MCOOL does even effect the price. I think I saw that all of the imported ground beef barely drove down the cost at all) that is your prerogative as a consumer, but you should have that information at your fingertips.
In the meanwhile, consumers should be happy to know custom exempt beef doesn’t even need a MCOOL, as it is a given it is a local product.