New Image Brewing Company

New Image Brewing Company We are a craft brewery with locations in Olde Town, Arvada and Wheat Ridge.
(831)

We specializing in seasonally inspired beers, craft cocktails, wood-fired pizzas and social dining.

You must love what you do.” I’ve heard that so many times over the last decade, and I do, but what does that really mean...
03/06/2026

You must love what you do.” I’ve heard that so many times over the last decade, and I do, but what does that really mean? We tend to use that word so romantically, we imagine the honeymoon phase, when passion is high and everything feels exciting, but is that love? I’m not sure. I think love can begin to grow during that period, but I believe that time bears out the true meaning of the word. Love, to me, is a series of choices. To keep showing up. To keep pouring in. To stay curious. To be patient. I think love is most evident when things really aren’t easy, but you keep showing up anyway. Loving something can fill you up, and it can also empty your tank. Love means learning to appreciate all of it. Reflecting on the last ten years and everything it’s taken to come this far, I’m certain of only one thing - you must, love what you do.

We put together a very special blend to celebrate 10 years of loving this brewery. Combining stouts aged 84 and 60 months respectively to capture the nuance and beauty of extended maturation. Available only at our taprooms starting Saturday, March 7th. Draft and bottles available. Come say hello, we’ll be here.

Due to a staff member emergency, we are seeking a part-time brewhouse operator to fill in for their work until they are ...
02/02/2026

Due to a staff member emergency, we are seeking a part-time brewhouse operator to fill in for their work until they are able to return. Candidates must have at least 2-3 years of experience operating a commercial brewhouse, preferably on a system that is 15 BBL or larger. Pay for the position will be in the range of 25-30 per hour and expected hours are 20-40 per week. Please send your resume and. brief cover letter (email body acceptable) to [email protected] if you are interested.

A clear mind, and a head full of hops.Clean CutNon-Alcoholic Hazy IPALess than 0.5 ABVThe timing for this one probably f...
01/17/2026

A clear mind, and a head full of hops.

Clean Cut
Non-Alcoholic Hazy IPA
Less than 0.5 ABV

The timing for this one probably feels anything but serendipitous, but like anything that we do with intention, it really just kinda worked out that this beer is releasing now.

Non-alc has been on our minds for a while. The obvious reason being that in a saturated market, we’re all looking for ways to grow, to some extent. Growth for growth sake has never been our thing, we’ve arrived where we are organically for the most part, and when we’ve tried doing or making things with the only goal being growth or sales, it usually fails. Why? Well, because that’s just not who we are. We’re genuine, and that’s why I think this new beer is actually going to work.

Speaking personally (Brandon here), my own alcohol consumption has decreased significantly in the last few years. Namely as my endeavors to progress in ultra-running have more or less demanded abstinence from alcohol for weeks or months at a time. Here’s the thing tho – I like beer, and especially hoppy beer. If I never drank another light lager or shot of tequila for the rest of my life I think that’d be just fine, but dammit, I crave hops.

We’ve tried our hand at a few non-alc pilots over the years and, to make a long story short, they just sucked. I really didn’t consider trying again until very recently when a new method / ingredient entered the market that caught my attention. Again, long story short, it’s a yeast thing. I decided to give this one a go, not because we needed something to sell, but because I genuinely wanted the beer to be good, for me.

Here’s the thing, this beer is pretty fu***ng good. It’s iteration one of what I hope to be many, but I was pretty stoked to take a sip of this for the first time and think “damn, that tastes like something we would make”.

It’s an NIB hazy, true to form. Miles ahead to explore with this, but I’m pretty damn proud of what we made here.

12/03/2025

Snow isn’t the only thing dropping at the taprooms today… Colorado Christmas Tree is back! Inspired by the bold and punchy flavors of cannabis from some of our favorite, dank-forward hops. Available starting today at both taprooms and with select retail partners throughout the front range.

Address

5622 Yukon Street
Arvada, CO
80002

Opening Hours

Monday 1pm - 9pm
Tuesday 1pm - 9pm
Wednesday 1pm - 9pm
Thursday 11am - 10pm
Friday 11am - 11pm
Saturday 11am - 11pm
Sunday 11am - 9pm

Telephone

+17209005620

Website

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