Dawg Day Frosé

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Dawg Day Frosé 🍷Frozen Wine Slushies To-Go!
❄️Keeps fresh in freezer for weeks!
🎉Perfect for events or at-home enjoyment🏡
📍Athens, GA
📩DM for special orders
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🏈🐾 AUBURN IS COMING TO ATHENS… AND WE'RE PAINTING THE TOWN PINK! 🩷Buckle up, Dawg Nation! The Tigers are rolling into th...
10/16/2026

🏈🐾 AUBURN IS COMING TO ATHENS… AND WE'RE PAINTING THE TOWN PINK! 🩷

Buckle up, Dawg Nation! The Tigers are rolling into the Classic City, Athens is about to be PACKED, and Dawg Day Frosé is gearing up for our BIGGEST TAILGATING BONANZA OF THE SEASON!

We're bringing the frosé, the fun, and a whole lot of pink to FOUR locations across Athens!

📍 THE DAWG (DAY FROSÉ) WALK — AUBURN EDITION
🩷 Dawg Day Frosé Shop
🐾 Sigma Phi Epsilon (ΣΦΕ)
🐾 Sigma Nu (ΣΝ)
🐾 Chi Phi (ΧΦ)

Whether you're a Bulldog for life, back in town for the weekend, or an Auburn fan discovering what all the frosé fuss is about… WE'VE GOT A FROSÉ WITH YOUR NAME ON IT! 🍓🍑🍉

Four locations. Thousands of Dawg fans. One very pink game day. 🩷
Find your friends. Follow the paw prints. Find the FROSÉ! 🐾🍹
GO DAWGS! ❤️🖤

🏈🚩 FLAG ON THE PLAY! 🚩🏈Unsportsmanlike conduct: Showing up to the tailgate WITHOUT the frosé. 😱That's a 15-yard penalty ...
10/15/2026

🏈🚩 FLAG ON THE PLAY! 🚩🏈

Unsportsmanlike conduct: Showing up to the tailgate WITHOUT the frosé. 😱
That's a 15-yard penalty and a serious violation of tailgate etiquette!

Auburn is coming to town, Athens is going to be PACKED, and this is shaping up to be our BIGGEST tailgating weekend of the season! 🐾

Don't wait until the last minute to get your gameday lineup ready!

🩷 Stock your cooler.
🍓 Grab your favorite flavors.
🏈 Show up to the tailgate like an MVP.

Swing by the Dawg Day Frosé shop before gameday and grab your bottles to-go!
Because the only flag we want to see this weekend is one flying over a DAWG VICTORY! ❤️🖤

GO DAWGS! 🐾

🐾 BUILT BY DAWGS | MEET ELLI 🎨Some college girls show up to dinner wearing their latest outfit.Elli shows up wearing pai...
10/14/2026

🐾 BUILT BY DAWGS | MEET ELLI 🎨

Some college girls show up to dinner wearing their latest outfit.

Elli shows up wearing paint. Sometimes even in her eyebrows. 😂

Meet Elli McGoldrick, the creative mind behind !

Her first paid painting job came at just 12 years old. Today, she’s juggling college life at UGA with custom artwork, hand-painted gameday pieces, birthday signs, original collections, and some hilariously fabulous pet portraits.

But what we love most about Elli’s story? She didn’t set out to build a business empire. She just loved to paint.

And somewhere between classes, commissions, and a whole lot of paint-covered clothes, that passion became something bigger. ❤️

Her dream is to create collections that sell out in minutes. We think she’s onto something.

Come meet Elli, see her beautiful work, and support what she’s building!

🐾 BUILT BY DAWGS POP-UP
📅 Friday, October 16 | 4–7 PM
📍 Dawg Day Frosé | 175 Tracy Street

Shop small. Support a Dawg. Sip frosé. 🥂

🐾 BUILT BY DAWGS: MEET EMMA! 🎨Sometimes all it takes is saying YES to an opportunity. ❤️When UGA senior Emma Etheridge s...
10/13/2026

🐾 BUILT BY DAWGS: MEET EMMA! 🎨
Sometimes all it takes is saying YES to an opportunity. ❤️
When UGA senior Emma Etheridge saw an Instagram post looking for campus representatives for Summer Doodles, she decided to take a chance.
One Valentine's Day phone call later, she was representing artist Summer Rogers right here in Athens!
Since then, she's been bringing colorful artwork, plenty of Bulldog spirit, and a little extra personality to the UGA community.
But Emma has gained something even bigger than a great college job—confidence, real-world marketing experience, friendships, and skills she says she never could have learned in a classroom.
And THAT is what Built By Dawgs is all about. 🐾
Come meet Emma, shop Summer Doodles, and find your next favorite piece of Athens-inspired art!
📅 Friday, October 16 | 4–7 PM
📍 Dawg Day Frosé
Shop small. Support a Dawg. Sip frosé. 🥂

🐾 BUILT BY DAWGS: MEET LIBBY GRAY! 💗Sometimes a business starts with a big dream. Sometimes it starts with a girl who ju...
10/12/2026

🐾 BUILT BY DAWGS: MEET LIBBY GRAY! 💗

Sometimes a business starts with a big dream. Sometimes it starts with a girl who just wants the perfect necklace for gameday. ❤️🖤

Meet Libby Gray Hall, a UGA sophomore from Atlanta studying Public Relations and the creative mind behind Beads by LG!

During her freshman year, Libby Gray went home feeling a little overwhelmed by college life—and determined to make a necklace that would pull her next gameday outfit together.

So she made one.

Then another.

And before long, her friends went from saying, “That's so cute!” to asking, “Can you make me one?”

And just like that, a hobby started becoming a business. ✨

What we especially love about Libby Gray is her answer when we asked what a successful Friday night at our pop-up would look like.

Of course, she'd love to make sales. But what she's really hoping for is the opportunity to introduce herself, meet new customers, and get her name out there.

And THAT is exactly why we created Built By Dawgs. ❤️

Because sometimes the most valuable thing you can give a young entrepreneur isn't a purchase. It's a connection, a recommendation, a follow, or simply remembering her name.

So here's your chance, Athens!

Come meet Libby Gray, check out her handmade jewelry (including some fabulous gameday pieces!), and help another Dawg build something of her own.

🐾 BUILT BY DAWGS POP-UP
📅 Friday, October 16 | 4–7 PM
📍 Dawg Day Frosé | 175 Tracy Street
🏈 The night before Georgia–Auburn!

Shop small. Support a Dawg. Sip frosé. 🥂

And remember the name: Libby Gray Hall. Beads by LG. 💗

🍓 MEET THE STAFF MONDAY: BRADYMeet Brady — fisherman, professional talker, DDF food coordinator and, according to Brady,...
10/12/2026

🍓 MEET THE STAFF MONDAY: BRADY

Meet Brady — fisherman, professional talker, DDF food coordinator and, according to Brady, an “academic weapon.”😂His friends would describe him as loud and talkative.

Brady added “handsome young man.”
We did not ask Brady to describe Brady, but here we are. 🤦‍♀️

Something people are surprised to learn about him?
“I’m literate.”

Something he’s weirdly good at?
“Breathing.”
Excellent. Moving right along. 😂

Like a few others around here, Brady found his way into the glamorous world of frozen w**e through good old-fashioned nepotism—or, as he puts it:
“I got nepotismed into it by my mother.” (Brenna is his mom, too!)

His expectations for DDF?
“I thought it was gonna be awesome. It’s awesome.”
⭐⭐⭐⭐⭐ Employee review. No notes.

At events, Brady can be found hauling coolers, crowd control, and performing perhaps his most important role:
Finding food for the staff. 🍔
Every successful organization needs a Brady.

His most chaotic event? Showercap.
The one he'd work again? Parents Weekend.
Best people-watching? Any frat event where DDF is serving. 👀
Favorite Athens meal? Pupusas at Tlaloc.

And the strangest thing he’s witnessed?
A hamster. At a fraternity party. 🐹
Athens, never change. 😂

We also asked what customers would be surprised to learn happens behind the scenes at DDF.
According to Brady, w**e trolls secretly make all the frosé at the shop and Kem doesn’t pay them.
Our legal department has advised us not to comment. 👀

His DDF personality?
🍓 Strawberry — “sweet as hell.”
Again, self-reported. 😂

Dream flavor? Mango. 🥭

How many bottles can he carry at once?
“A cooler full.”
Why give us a number when you can give us confidence?

And finally...
You know it’s going to be a long DDF shift when:
“Kem isn’t there.”

Most-heard phrase at DDF?
“WHY ARE ALL THE CARD READERS DEAD?!” 🔋
I feel simultaneously attacked and appreciated. 😂

So that's Brady: loud, surprisingly literate, excellent at breathing, always ready to fish, and making sure nobody at DDF works hungry.

We got nepotismed into having him around, too—and we're pretty happy about it. 🍓❤️

🐾 BUILT BY DAWGS: MEET CALLIE OF CLASSIC CLOSET ATHENS👗Some of the best business ideas start with a problem. Callie Walt...
10/11/2026

🐾 BUILT BY DAWGS: MEET CALLIE OF CLASSIC CLOSET ATHENS👗

Some of the best business ideas start with a problem. Callie Walton's started with a conversation among friends…and a night she was too excited to sleep.

Born and raised in Athens, Callie grew up cheering for the Dawgs. Now she's a UGA senior studying Human Development and Family Science, planning for a future in nursing, and somehow finding time to run a dress-rental business that's taken on a life of its own.

And when we say taken on a life of its own…we mean 215 dresses and more than 250 rentals since August!

But the numbers aren't our favorite part of Callie's story.
It's the fact that she saw a problem her friends were having and thought, 'I could do something about that.'
It's that she started with 30 dresses in her college closet, reinvested what she earned, and kept figuring things out as she went.
It's the early mornings before class, the dry-cleaning runs, the late-night messages, and the occasional appearance by Jambo, her four-legged customer greeter. 🐶

And it's that Callie hopes Classic Closet Athens becomes something bigger than renting dresses—a way to bring girls together and show what can happen when you take a chance on an idea you love.

That's exactly the kind of story we created Built By Dawgs to celebrate. ❤️🖤

And the timing couldn't be better! Callie is bringing dresses perfect for Auburn weekend to our pop-up. Come browse, try on your favorites, and reserve your look!

🐾 BUILT BY DAWGS POP-UP
📅 Friday, October 16 | 4–7 PM
📍 Dawg Day Frosé | 175 Tracy Street
👗

Come meet Callie. Shop what she's building. And help us cheer on another Athens girl with a big idea.

Shop small. Support a Dawg. Sip frosé. 🥂🐾

🐾 BUILT BY DAWGS: MEET FRANNIE! 🍪What do a daughter's birthday, a Valentine's fundraiser, and an Atlanta Falcons Ring of...
10/10/2026

🐾 BUILT BY DAWGS: MEET FRANNIE! 🍪

What do a daughter's birthday, a Valentine's fundraiser, and an Atlanta Falcons Ring of Honor celebration have in common?

One incredibly talented cookie artist. ❤️

Meet Frannie McClester, the UGA alum, teacher, wife, mom of two, and creative force behind Franimal Cookies!

What started in 2019 with a few decorated cookies for her daughter's birthday turned into something she never quite expected—a growing small business built between lesson plans, school activities, family time, and some VERY late nights.

But what we love most about Frannie's story isn't just how beautiful her cookies have become. It's how intentionally she's built her business—through relationships, word of mouth, creativity, and a genuine love for the Athens community.

And her advice for anyone thinking about starting something of their own?
“Don't get in your own way.”
We couldn't agree more. ❤️

Swipe through her story, take a look at those incredible cookies (YES, they're edible!), and come meet the woman behind them!

🍪 BUILT BY DAWGS POP-UP
📅 Friday, October 16 | 4–7 PM
📍 Dawg Day Frosé
🏈 The night before Georgia–Auburn!

Come support Frannie and the other entrepreneurs who are putting their hearts into what they're building.

Shop small. Support a Dawg. Sip frosé. 🥂🐾

🐾 BUILT BY DAWGS: MEET ISABELLE! 🎨She sat down to paint something for her Little. She accidentally painted a bestseller....
10/09/2026

🐾 BUILT BY DAWGS: MEET ISABELLE! 🎨

She sat down to paint something for her Little. She accidentally painted a bestseller. 💙

Meet Isabelle Nestor, the creative mind behind !

A UGA junior studying Business Management, Studio Art and Entrepreneurship, Isabelle has turned a lifelong love of painting into a growing business filled with original artwork, custom creations and hand-painted gameday fashion.

It all started with a blue-and-green bulldog. 🐶

Now her artwork is showing up on walls, pillows, buttons and even dresses at the Kentucky Derby!

And our favorite part? Isabelle doesn't just love creating the art. She loves running the business, too.
Even the accounting. 😂

With Georgia–Auburn weekend approaching, we can't think of a better time to introduce you to the girl who's making gameday her canvas!

Swipe through to meet Isabelle, see how one bulldog started something much bigger, and find out what she's dreaming up next. ❤️🖤

Then come meet her in person!

🐾 BUILT BY DAWGS POP-UP
📅 Friday, October 16 | 4–7 PM
📍 Dawg Day Frosé | 175 Tracy Street
🏈 The night before Georgia–Auburn!

Come meet the artist. Shop her creations. Grab a frosé. And help us cheer on another Dawg who's building something of her own.

Shop small. Support a Dawg. Sip frosé. 🥂

🐾 BUILT BY DAWGS: MEET PALMARAThis one starts more than 2,000 miles from Athens. 🇨🇴What began with Marianna Gazzara’s co...
10/08/2026

🐾 BUILT BY DAWGS: MEET PALMARA
This one starts more than 2,000 miles from Athens. 🇨🇴
What began with Marianna Gazzara’s connection to Colombia and an introduction to the incredible craftsmanship of Indigenous Wounaan artisans eventually became Palmara Jewelry—a business she started during her senior year at UGA.
She graduated with more than a degree. She graduated with a business.
Today, Marianna is a first-year dental student, Palmara is still growing, and UGA senior JC Bailey is helping bring its story to the Dawg community.
But the part we really want you to see? The hands, people and purpose behind every beautiful piece.
Swipe through their story. ➡️ Then come meet them, see the craftsmanship up close and shop Palmara for yourself. ❤️

🐾 BUILT BY DAWGS POP-UP
📅 Friday, October 16 | 4–7 PM
📍 Dawg Day Frosé
Shop small. Support a Dawg. Sip frosé. 🥂

Address

175 Tracy Street K-4
Athens, GA
30601

Opening Hours

Thursday 4pm - 8pm
Friday 4pm - 8pm
Saturday 11am - 3pm

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