12/16/2023
Three simple ways to brand yourself:
1. Talk, Talk, Talk. Closed mouths do not get fed! The easiest and simplest way to brand yourself and familiarize people with your brand and what you do, is to tell them about it. Seems TOO easy, right? It’s not. When we first started The Treat Truck, I didn’t want to tell anyone about what I was doing yet somehow I wanted everyone to know they could come to me for orders. How does that make sense?? You’d be amazed at the number of orders we started getting after having more conversations and opening up about what we do and what we serve. Nobody can order from you if they don’t know what you sell! TALK!
2. Customer Service/Experience. Everyone remembers a terrible customer service experience the same way they remember a phenomenal one. When you hear “My Pleasure”, it’s almost certain that you are at Chick Fil A. People remember the feelings you gave them and the experience they had sometimes more than the actual food, and that is what they will go and tell peers, so make it unforgettable. Be nice, be kind, be helpful. Being friendly and solution-driven in such a fast-paced & not-so-nice world will take you far.
3. MERCH! Nobody can or will go harder for your brand than YOU! Wear t-shirts, hoodies, jackets, pants, phone cases, earrings, laptop bags, WHATEVER, with your company’s logo or brand on it. Be a walking ad, a walking billboard. Even when you think people aren’t watching, they are. Someone always is. Outside of wearing your own branded items, create a line of merchandise for your loyal clients/customers to wear and showcase their love for you. “Walking billboards” go hand-in-hand with word of mouth promotion and your brand will soar with the right promotional items. ARE YOU INTERESTED IN MERCH FROM THE TREAT TRUCK? COMING 2024 🔥