05/27/2026
For decades in Europe, the road to the FIFA World Cup™ hasn’t started with kickoff — it’s started with a sticker.
Trading. Swapping. Peeling open a pack and hoping for the one you need.
Now that ritual evolves.
For the first time in North America, Coca‑Cola is turning the bottle itself into a collectible moment by embedding officially licensed Panini FIFA World Cup™ stickers directly under the label. A simple refresh becomes a reveal. A global tradition meets everyday life.
As the world’s biggest tournament comes to our backyard in 2026, we’re helping a new generation experience it the way fans around the world always have.
Same magic. New medium. One peel at a time. 🌍⚽️