GOOD GOOD

No Added Sugar? Sweet!
🍓 Non-GMO Jams & Spreads
🌎 Born in Iceland, Available Globally
🛒 Shop Now!

Our mission is to offer all-natural, premium, low-calorie jams and spreads that not only taste GOOD but are GOOD for you. GOOD GOOD no added sugar jams & spreads help people reduce their sugar consumption without sacrificing sweetness and great taste. Our vision is a healthier & happier world where you can enjoy the sweet things in life, without worrying about the health risk of added sugar

GOOD GOOD is a fast-growing brand of no added sugar jams, peanut butters, snack bars, chocolate spreads, syrup, mixes, and natural sweeteners. Born in Reykjavík, Iceland in 2015 and entered the US Market in 2017. GOOD GOOD is present in 36 countries, available online, and in store at over 10,000+ locations. We serve a growing community of health-conscious consumers in search of better options that are naturally keto, diabetes-friendly, and low in sugar.

10/13/2026

PUMPKIN BUTTER IS BACK, BABY! 🎃🍂

You sold us out last time, so consider this your official warning to grab a jar before it’s gone… AGAIN! 👀

And what better way to celebrate than with these fluffy, protein-packed Pumpkin Muffins? 🤎

✨ 6g of protein per muffin
✨ 80% less sugar than traditional pumpkin muffins
✨ Made with GOOD GOOD Pumpkin Butter! Duhh 🎃
✨ Loaded with creamy white chocolate chips

The perfect little fall breakfast, afternoon snack, or sweet treat!

Find the full recipe on our blog, and stock up on Pumpkin Butter while you still can! 🎃

10/12/2026

Creepy cute and oh-so-GOOD! 👻🍞

All you need is GOOD GOOD Creamy Peanut Butter, your favorite toast, a few chocolate chips, and some apple slices for a frightfully delicious snack!

Who says Halloween treats have to be complicated? 🧡

10/09/2026

Trick or treat yourself. 👻🍫

These homemade Snickers-inspired bites are giving your Halloween candy stash some serious competition. 🥜

10/07/2026

Halloween candy, but make it GOOD GOOD. 🎃🍫

These 4-ingredient Peanut Butter Pumpkins are spooky easy to make and packed with a little protein punch. 👻

Here’s what you’ll need:
🥜 1 cup GOOD GOOD Creamy Peanut Butter
🍁 ¼ cup maple syrup
💪 ½ cup protein powder
🍫 1 cup GOOD GOOD Choco Hazel

Mix the peanut butter, maple syrup + protein powder until a dough forms. Flatten onto parchment paper and cut into pumpkin shapes. Freeze for 1 hour, dip in melted Choco Hazel, then freeze again until set.

10/06/2026

The grocery store run continues. Literally. 🏃‍♀️🛒
Next stop: Target 🎯

We’re running straight to the PB&J aisle for our newest Target finds: GOOD GOOD Strawberry, Grape + Choco Hazel. 🍓🍇🍫

We’re so excited to officially be part of your Target finds this fall. 😉

Find GOOD GOOD at a Target near you!

10/05/2026

BIG news deserves a bullseye. 🎯

GOOD GOOD is now officially at Target ! ❤️

Find our Strawberry Jelly, Concord Grape Jelly + Choco Hazel on shelves and make your next Target run a little more GOOD GOOD. 🛒✨

Head to our store locator at GOODGOODbrand.com to find a Target near you!

10/04/2026

We’ve been keeping a pretty BIG secret… 👀

Your GOOD GOOD runs are about to get even easier. 🎯

10/01/2026

October 1st means it’s officially acceptable to make fall your entire personality. 🍂

So… which fall girl are you? Let us know below 👇🏼

Choose wisely. Your GOOD GOOD spread depends on it!

09/29/2026

Apple Butter IN the sourdough?! 👀🍎

Consider this the fall baking hack we’ll be thinking about all season!

09/28/2026

Proof your morning can be sweet without all the sugar 🍓✨

Our Fruit Spreads are made with more fruit and a softer, spreadable texture than our classic jams. Find them on shelf exclusively at ! 🛒

Address

Austin, TX
19958

Website

https://goodgoodbrand.com/

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