GOOD GOOD

GOOD GOOD No Added Sugar? Sweet!
🍓 Non-GMO Jams & Spreads
🌎 Born in Iceland, Available Globally
🛒 Shop Now!

Our mission is to offer all-natural, premium, low-calorie jams and spreads that not only taste GOOD but are GOOD for you. GOOD GOOD no added sugar jams & spreads help people reduce their sugar consumption without sacrificing sweetness and great taste. Our vision is a healthier & happier world where you can enjoy the sweet things in life, without worrying about the health risk of added sugar

GOOD

GOOD is a fast-growing brand of no added sugar jams, peanut butters, snack bars, chocolate spreads, syrup, mixes, and natural sweeteners. Born in Reykjavík, Iceland in 2015 and entered the US Market in 2017. GOOD GOOD is present in 36 countries, available online, and in store at over 10,000+ locations. We serve a growing community of health-conscious consumers in search of better options that are naturally keto, diabetes-friendly, and low in sugar.

05/28/2026

We just made the viral dot cake trend a whole lot easier & better for you: no baking required, done in 3 minutes, no added sugar & higher in protein 🧁🎉

05/26/2026

We teamed up with to bring you the ultimate summer smoothie glow-up featuring LiveMore Superfoods blends + GOOD GOOD jams 🍓✨
 
One winner will receive:
• LiveMore Superfoods Natural Cups bundle
• GOOD GOOD bestseller jam bundle
• Everything you need for your dream summer breakfast moment ☀️
 
To enter:
• Follow +
• Like this post
• Tag your smoothie bestie below
 
Giveaway ends 5/31. Winner will be contacted via DM by GOOD GOOD brand. Must be 18 years or older to enter. Winners must live in the U.S. This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram. One winner will be chosen at random and notified via DM from our official account () ONLY. Please be aware of and report any fake accounts posing as GOOD GOOD. We will never send you any links via DM.

05/21/2026

the goal is always getting every last spoonful 🍓✨

toast, yogurt bowls, smoothies… there’s no wrong answer.

05/20/2026

THIS SATURDAY- join us on the water ☀️🌊🍓

GOOD GOOD is popping up with on Lady Bird Lake and we teamed up with on a signature bagel special you can grab all summer long 🤝

Whipped strawberry cream cheese + GOOD GOOD Strawberry Jam on the perfect bagel 😮‍💨

Come hang with us for paddles, music, drinks, bagels, and something sweet. We’ll also have samples available to try (and shop!) at the pop-up ✨

Catch the vibes, bring your crew, and soak up the Austin summer energy with us 💛

Tickets available now .bucketlist

05/18/2026

PB&J, but make it crispy 🍓🥜🍫
 
Made with our Creamy Peanut Butter, Strawberry Jam, and Choco White for the perfect sweet snack moment. Warning: these will go fast 👀

THIS SATURDAY — May 23 ☀️🌊GOOD GOOD is hitting the water with for a summer pop-up on Lady Bird Lake 🍓Come hang with us ...
05/18/2026

THIS SATURDAY — May 23 ☀️🌊

GOOD GOOD is hitting the water with for a summer pop-up on Lady Bird Lake 🍓

Come hang with us for paddles, music, drinks, and something sweet all day long. Catch the vibes, bring your crew, and soak up the sun with us 💛

Tickets on sale now .bucketlist

05/14/2026

We teamed up with to bring you the ultimate breakfast moment featuring JusRol puff pastry and GOOD GOOD’s white choco spread, and a little something extra

One winner will receive:
🥐3x Jus-Rol Refrigerated Puff Pastry + Apron 
🍋GOOD GOOD bestseller jam bundle
🍫GOOD GOOD white chocolate spread
🛒a $100 Walmart gift card for the ultimate pantry restock

To enter:
• Follow +
• Like this post
• Tag your brunch bestie below👇🏼

 Bonus entry: Share to your story
 
Giveaway ends 5/21. Winner will be contacted via DM by GOOD GOOD brand. Valued at over $185. Must be 18 years or older to enter. Winners must live in the U.S. This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram. The giveaway period will run from 5/14/26 at 9:00 AM CST to 5/21/26 at 11:59 PM CST. One winner will be chosen at random and notified via DM on Instagram from our official account () ONLY. Please be aware of and report any fake accounts posing as GOOD GOOD. We will never send you any links via DM.

A little peek into our world 🍓🫐🥜✨From no added sugar jams to nut butters and spreads, we’re making better-for-you feel f...
05/13/2026

A little peek into our world 🍓🫐🥜✨

From no added sugar jams to nut butters and spreads, we’re making better-for-you feel fun, familiar, and seriously delicious 😌

Which GOOD GOOD flavor are you reaching for first? 👀

05/11/2026

Monday reminder: it’s a GOOD GOOD day to have a good day 🤝🍓

Happy Mother’s Day 💛You deserve the good stuff — especially at brunch 🥞☕️Comment your favorite GOOD GOOD jam flavor belo...
05/10/2026

Happy Mother’s Day 💛

You deserve the good stuff — especially at brunch 🥞☕️

Comment your favorite GOOD GOOD jam flavor below and we’ll choose one mom to send our Best Seller Bundle to 🎁

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Austin, TX
19958

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