The Austin Wine Merchant

10/01/2026

SATURDAY W**E TASTING: Join us downtown Sat 03 Oct 2026 NOON-3PM for a taste of FIVE Crus of Beaujolais!!

W**E MENU:
Domaine des Perelles: Cinq Selected Crus of Beaujolais

> 2024 Saint-Amour Domaine des Perelles
> 2024 Juliénas Domaine des Perelles
> 2024 Fleurie Domaine des Perelles
> 2024 Moulin-à-Vent Domaine des Perelles
> 2024 Morgon Domaine des Perelles

TASTING INFO: from our W**e Director / Owner, John Roenigk…
“Domaine des Perrelles is a family estate located in Juliénas since 1877. Today the w**ery is run by 6th and 7th generation Martine & Laurent Perrachon, and their two sons. They continue the work of their ancestors, with 34 hectares of vines spread among 7 appellations: Beaujolais‑Villages, Juliénas, Morgon, Moulin à Vent, Fleurie, Chenas and most recently Saint‑Amour. In addition, they make a small amount of w**e from the Mâconnais, notably Pouilly Fuisée, and Crémant de Bourgogne. Their plans for the future, are to eliminate any use of chemical products, reduce intervention in the vineyards and continue to be ambassadors for the Beaujolais Crus and their new parcel-focused cuvées. Their farming philosophy is sustainable with organic processes.”

C'mon downtown for a taste!

Click the MORE INFO link below to see our current offering and watch this space for details on our upcoming tastings. Like / Follow / Share with friends!

MORE INFO: https://bit.ly/AWMcurr

PS - Hustle & bustle downtown got you down? C’mon UPTOWN to our MIDTOWN location at Jefferson Square (1601 W 38th, Unit #3) in Rosedale! Then, perk yourself up with Anderson’s Coffee just next door…We’d love to see you! And tell your friends about it… :)

ON SALE!
> See www.theaustinw**emerchant.com/clearance.html

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Saturday Afternoon W**e Tasting: Four Faces of Sauvignon Blanc The Burnt Orange (Cocktail) We've Got Big Bottles Olive Oil Cognac Ragnaud Sabourin Our New (2nd) Location Is Now One Year Old Summer Clearance Sale

09/25/2026

SATURDAY W**E TASTING: Join us downtown Sat 26 Sep 2026 NOON-3PM for a taste of FIVE affordable French whites!

W**E MENU:
Favorite Affordable French White W**es
pour chasser le temps estival

> 2024 Luberon Blanc Clefs de Mille Château de Mille
> 2024 Costières de Nîmes Cuvée Tradition Blanc Mas des Bressades
> 2025 Côtes‑du‑Rhône Cuvée Becassonne Blanc André Brunel
> 2025 Mâcon-Villages Chardonnay Louis Jadot
> 2024 Château Marjosse Bordeaux Blanc

Gentlemen, please, no cologne or after shave; ladies, please no perfume!

TASTING INFO: from our W**e Director / Owner, John Roenigk…
“Yes, we make no bones about it. We love French w**e here at 512 West 6th Street in beautiful downtown Austin, Texas. Even with these onerous tariffs on top, these w**es offer quite obvious value and delicious refreshing, thirst-quenching qualities. Summer is finally drawing to a close. Thank goodness. Let's have another little fling with frigid French white w**es before it's all over. Au revoir été. À l'année prochaine, mais ne vous pressez pas de revenir.”

C'mon downtown for a taste!

Click the MORE INFO link below to see our current offering and watch this space for details on our upcoming tastings (like TODAY / Friday - Texas Keeper C***r from 4-6PM!). Like / Follow / Share with friends!

MORE INFO: https://bit.ly/AWMcurr

PS - Can’t make it downtown Saturday? All of these w**es (plus more) are available at our MIDTOWN location at Jefferson Square (1601 W 38th, Unit #3) in Rosedale! And Anderson’s Coffee is just next door…We’d love to see you! And tell your friends about it… 🙂

ON SALE!
> See www.theaustinw**emerchant.com/clearance.html

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Saturday Afternoon W**e Tasting: Four Faces of Sauvignon Blanc The Burnt Orange (Cocktail) We've Got Big Bottles Olive Oil Cognac Ragnaud Sabourin Our New (2nd) Location Is Now One Year Old Summer Clearance Sale

09/24/2026

FRIDAY C***R TASTING: Join us downtown Fri 25 Sep 2026 4PM-6PM for a taste of Texas Keeper C***r!

W**E MENU:
Texas Keeper C***r
with Kendall Olivo

> No. 1 C***r
> Goldrush - Single Apple Variety C***r
> Harrison - Heritage Single Variety C***r
> Hopfen - Dry Hopped Spiced C***r
> Hey Bud, Sabro - Dry Hopped C***r
> August Cerise - Cherry Fruited C***r

Gentlemen, please, no cologne or after shave; ladies, please no perfume!

TASTING INFO: from our W**e Director / Owner, John Roenigk…
“Texas Keeper has been making the best c***r in Texas since 2013. Founded by three long-time friends and native Austinites (one who brought New Zealand w**emaking expertise to c***r making), they specialize in dry, well-balanced, fruit-forward craft c***rs made from heirloom, bittersweet, and bittersharp apple varieties sourced from small regional growers in Texas and New York.”

It’s gonna be hot - C’mon downtown for a refreshing taste!

Click the MORE INFO link below to see our current offering and watch this space for details on our upcoming tastings (like Saturday). Like / Follow / Share with friends!

MORE INFO: https://bit.ly/AWMcurr

PS - Hustle & bustle downtown got you down? C’mon UPTOWN to our MIDTOWN location at Jefferson Square (1601 W 38th, Unit #3) in Rosedale! Then, perk yourself up with Anderson’s Coffee just next door…We’d love to see you! And tell your friends about it… :)

ON SALE!
> See www.theaustinw**emerchant.com/clearance.html

IMAGE CREDIT: Texas Keeper C***r

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09/18/2026

SATURDAY W**E TASTING: Join us downtown Sat 19 Sep 2026 NOON-3PM for a taste of the fine Napa Valley w**es of Titus Vineyards!

W**E MENU:
Titus Vineyards

> 2024 Titus Vineyards Sauvignon Blanc Napa Valley
> 2023 Titus Vineyards Zinfandel Napa Valley
> 2023 Titus Vineyards Cabernet Franc Napa Valley
> 2022 Titus Vineyards Cabernet Sauvignon Napa Valley

Gentlemen, please, no cologne or after shave; ladies, please no perfume!

TASTING INFO: from our W**e Director / Owner, John Roenigk…
“Titus Vineyards is a second-generation, family-owned and farmed estate set on 50 historic acres along the Silverado Trail just north of St. Helena, at the base of Howell Mountain. The Titus family has farmed the property since 1969, and today the estate is led by brothers Eric and Phillip Titus, carrying forward a half-century of Napa Valley w**egrowing and land stewardship.”

C'mon downtown for a taste! (beach not included) ;)

Click the MORE INFO link below to see our current offering and watch this space for details on our upcoming tastings (like TODAY / Friday - Capanna Montalcino from 4-6PM!). Like / Follow / Share with friends!

MORE INFO: https://bit.ly/AWMcurr

PS - Hustle & bustle downtown got you down? C’mon UPTOWN to our MIDTOWN location at Jefferson Square (1601 W 38th, Unit #3) in Rosedale! Then, perk yourself up with Anderson’s Coffee just next door…We’d love to see you! And tell your friends about it… :)

ON SALE!
> See www.theaustinw**emerchant.com/clearance.html

IMAGE CREDIT: Titus Vineyards


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09/17/2026

FRIDAY W**E TASTING: Join us downtown Fri 18 Sep 2026 4PM-6PM for a special tasting of the fine Tuscan reds of Capanna!

W**E MENU:
Capanna, Montalcino

> 2019 Capanna Rosso di Montalcino
> 2019 Capanna Brunello di Montalcino

Gentlemen, please, no cologne or after shave; ladies, please no perfume!

TASTING INFO: from our W**e Director / Owner, John Roenigk…
“Founded in 1957 by the Cencioni family, Capanna is a family estate in the Montosoli area north of Montalcino and was among the founding producers of the Consorzio del Vino Brunello di Montalcino. The estate remains family-run, producing traditionally styled Sangiovese from vineyards surrounding the w**ery.”

C'mon downtown for a taste!

Click the MORE INFO link below to see our current offering and watch this space for details on our upcoming tastings. Like / Follow / Share with friends!

MORE INFO: https://bit.ly/AWMcurr

PS - Hustle & bustle downtown got you down? C’mon UPTOWN to our MIDTOWN location at Jefferson Square (1601 W 38th, Unit #3) in Rosedale! Then, perk yourself up with Anderson’s Coffee just next door…We’d love to see you! And tell your friends about it… :)

ON SALE!
> See www.theaustinw**emerchant.com/clearance.html

IMAGE CREDIT: Capanna W**ery, Montalcino


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09/11/2026

SATURDAY W**E TASTING: Join us downtown Sat 12 Sep 2026 NOON-3PM for a taste of four expressions of Sauvignon Blanc spanning two continents!

W**E MENU:
Four Faces of Sauvignon Blanc

> 2024 Reuilly Saint-Vincent Domaine Charpentier
> 2023 Pouilly-Fumé Petit F… Michel Redde et Fils
> 2025 Groth Sauvignon Blanc Napa Valley
> 2024 Lomita Sauvignon Blanc Valle de Guadalupe

Gentlemen, please, no cologne or after shave; ladies, please no perfume!

TASTING INFO: from our W**e Director / Owner, John Roenigk…
“This Saturday, we’re exploring Four Faces of Sauvignon Blanc, from the mineral precision of the Loire to the sunnier expressions of Napa Valley and Mexico’s Valle de Guadalupe. Four w**es, one grape, and a chance to taste just how dramatically place can reshape Sauvignon Blanc.”

C'mon downtown for a taste!

Click the MORE INFO link below to see our current offering and watch this space for details on our upcoming tastings. Like / Follow / Share with friends!

MORE INFO: https://bit.ly/AWMcurr

PS - Hustle & bustle downtown got you down? C’mon UPTOWN to our MIDTOWN location at Jefferson Square (1601 W 38th, Unit #3) in Rosedale! Then, perk yourself up with Anderson’s Coffee just next door…We’d love to see you! And tell your friends about it… :)

ON SALE!
> See our Sale and Clearance items at: www.theaustinw**emerchant.com/clearance.html

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Friday Afternoon Spirits Tasting: Kāstra Eliōn Premium Sipping Vodka   Saturday Afternoon W**e Tasting: Various Italian White W**es (Served Ice Cold)   We've Got Big Bottles   Olive Oil   Cognac Ragnaud Sabourin   Our New (2nd) Location Is Now One Year Old...

09/06/2026

WEDNESDAY SPIRITS TASTING: Join us downtown Wed 09 Sep 2026 4PM-6PM for a tasting of four artisanal Tequilas de Entremanos!

SPIRITS MENU:
Los Tequilas de Entremanos
with Jesse Bernal, Texas Brand Ambassador

> Tequila Entremanos Blanco
> Tequila Entremanos Primavera 2026
> Tequila Entremanos Castaño
> Tequila Entremanos High Proof�
Gentlemen, please, no cologne or after shave; ladies, please no perfume!

TASTING INFO:
Entremanos takes a patient, traditional approach to tequila, producing small‑batch Blancos from 100% mature Blue Weber agave. Slowly cooked, naturally fermented with wild yeasts in the Valle de Amatitán, and double‑distilled without additives, these tequilas put the character of the agave and its place of origin squarely in the glass. For this tasting, we’ll explore four different expressions of Entremanos Blanco - together, they offer a fascinating look at how subtle variations in production and proof can reveal very different sides of the same agave.

Click the MORE INFO link below for details and watch this space for more tastings! Like / Follow / Share with friends! We're open 10AM-6:30PM Monday-Saturday.

MORE INFO: https://bit.ly/AWMevnt

ON SALE!
> See our Sale and Clearance items at: www.theaustinw**emerchant.com/clearance.html
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Labor Day   Saturday Afternoon W**e Tasting: Rosé Isn’t Over Yet   Wednesday Afternoon Spirits Tasting: Los Tequilas de Entremanos   The Burnt Orange (Cocktail)  

09/05/2026

Welcome 🍊 to our Cocktail of the Moment: The Burnt Orange!

From our Owner, John Roenigk:

“And to kick off Longhorns football 2026, we want to share one of our favorite cocktails, The Burnt Orange!

In a bowl-shaped (Burgundy) glass: 1 (quite) large ice cube or ice sphere, pour in 6.8 ounces (the entire contents of a 200 ml bottle) of Fever Tree Club Soda, then 4 or more ounces (depending on the sharpness of the edge of the day) Crémant de Bourgogne or other preferred dry sparkling w**e, and 1½ to 2 ounces of Contratto Apéritif. Stir gently/briefly. Garnish, if you like, with a nice swath or large twist of fresh orange peel. Et voilà ! Consume with or without a sunset. Guaranteed to refresh all those who would be refreshed.”

C’mon downtown (there’s a w**e tasting TODAY, Saturday 12-3PM or uptown to grab your Contratto Apéritif, Fever Tree Club Soda and a wide selection of sparkling w**e to round out your mix! Cheers! 🍹🍊🍹

PS - Like / Follow / Share with friends to stay up on our tastings (HINT: Tequila next Wed PM)! We're open 10AM-6:30PM Monday-Saturday.

HOLIDAY HOURS: we will be CLOSED on Mon, 07 Sep in observance of Labor Day. We will resume our normal schedule on Tue 08 Sep at 10AM. We wish you a wonderful long weekend!


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Friday Afternoon Spirits Tasting: Kāstra Eliōn Premium Sipping Vodka   Saturday Afternoon W**e Tasting: Various Italian White W**es (Served Ice Cold)   We've Got Big Bottles   Olive Oil   Cognac Ragnaud Sabourin   Our New (2nd) Location Is Now One Year Old...

09/04/2026

SATURDAY W**E TASTING: Join us downtown Sat 05 Sep 2026 NOON-3PM for a taste of four refreshing pink w**es that span the globe!

W**E MENU:
Rosé Isn’t Over Yet

> 2025 Corse Rosé Gris de Marquiliani Domaine de Marquiliani
> 2025 Denis Jamain Reuilly Pinot Gris Rosé
> 2025 Côtes de Provence Rosé Saint-Victoire Elie Sumeire
> 2025 Lioco Rosé of Carignan

Gentlemen, please, no cologne or after shave; ladies, please no perfume!

TASTING INFO: from our W**e Director / Owner, John Roenigk…
“The calendar may say September, but Austin certainly doesn’t feel like fall yet. This Saturday we’ll explore four very different expressions of rosé, from Corsica and Provence to the Loire Valley and Mendocino. Rather than four variations on the familiar Provençal style, the tasting highlights how different grapes, climates and regions can produce rosés ranging from delicate and mineral to savory, structured and intensely refreshing.”

C'mon downtown for a taste!

Click the MORE INFO link below to see our current offering and watch this space for details on our upcoming tastings. Like / Follow / Share with friends!

MORE INFO: https://bit.ly/AWMcurr

HOLIDAY HOURS: we will be CLOSED on Monday, 07 Sep in observance of Labor Day. We will resume our normal schedule on Tuesday 08 Sep at 10:00 AM. We wish you a wonderful long weekend!

PS - Hustle & bustle downtown got you down? C’mon UPTOWN to our MIDTOWN location at Jefferson Square (1601 W 38th, Unit #3) in Rosedale! Then, perk yourself up with Anderson’s Coffee just next door…We’d love to see you! And tell your friends about it… :)

ON SALE!
> See our Sale and Clearance items at: www.theaustinw**emerchant.com/clearance.html

IMAGE CREDIT: Mont Sainte-Victoire panorama and vineyard in Provence France, Famille Sumeire / Château Coussin

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Friday Afternoon Spirits Tasting: Kāstra Eliōn Premium Sipping Vodka   Saturday Afternoon W**e Tasting: Various Italian White W**es (Served Ice Cold)   We've Got Big Bottles   Olive Oil   Cognac Ragnaud Sabourin   Our New (2nd) Location Is Now One Year Old...

08/28/2026

SATURDAY W**E TASTING: Join us downtown Sat 29 Aug 2026 NOON-3PM for a taste of four frosty fresh Italian whites!

W**E MENU:
Various Italian White W**es (Served Ice Cold) / Vari vini bianchi italiani (serviti ghiacciati)

> 2024 Soave Brigaldara
> 2023 Collio Bianco Due del Monte
> 2023 Etna Bianco Tenuta della Terre Nere
> 2024 Orvieto Terre Vineate Palazzone

Gentlemen, please, no cologne or after shave; ladies, please no perfume!

TASTING INFO:
A steamy weekend ahead in the ATX (yet thankful for recent rains!) C’mon downtown for a taste of four crisp whites that span the Italian peninsula - well-chilled to help cool your brow! We’ll start in the north in the Veneto with a lovely Soave featuring the Garganega grape then move eastward to Friuli-Venezia-Giulia for a white blend featuring Friuliano and Sauvignon Blanc. The back half of our journey takes us far south to Mount Etna in Sicily for a w**e composed of Carricante and Cattarato (can you smell the charred rock?) We’ll finish in the middle of the boot in Umbria with a delightful Orvieto white blended from Procanico and Grechetto. All of these w**es will offer you a taste of the “wonderful difference” of Italian grape varietals - most of these are only found in Italy!

Click the MORE INFO link below to see our current offering and watch this space for details on our upcoming tastings. Like / Follow / Share with friends!

MORE INFO: https://bit.ly/AWMcurr

PS - Hustle & bustle downtown got you down? C’mon UPTOWN to our MIDTOWN location at Jefferson Square (1601 W 38th, Unit #3) in Rosedale! Then, perk yourself up with Anderson’s Coffee just next door…We’d love to see you! And tell your friends about it… :)

ON SALE!
> See our Sale and Clearance items at: www.theaustinw**emerchant.com/clearance.html

IMAGE CREDIT: Garganega grape cluster, Azienda Agricola Brigaldara

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