Fred's General Mercantile

Fred's General Mercantile IF WE DON'T HAVE IT, YOU DON'T NEED IT! Our 3rd floor boasts our Christmas room and our kitchen area, as well as our book room and local art for sale!

High atop Beech Mountain at elevation 5046 feet, Fred's General Mercantile offers a wide variety of merchandise including groceries, hardware, clothing, ski/snowboard rentals, a bird shop, and the BEST chili! Check out our downstairs bird shop (seasonal) in the spring/summer & our ski/snowboard equipment and clothing rentals in the winter located downstairs! On the main middle floor you will find all of the groceries, hardware, and clothing items, as well as lots of Fred's specialty items!

The Meowtains are calling… again. Our fan‑favorite tee from last summer is BACK and ready for perfect mountain weather d...
06/19/2026

The Meowtains are calling… again. Our fan‑favorite tee from last summer is BACK and ready for perfect mountain weather days.

“I had the pleasure of meeting him on my last visit.” We love hearing stories like this. Nothing beats a photo with Fred...
06/19/2026

“I had the pleasure of meeting him on my last visit.” We love hearing stories like this. Nothing beats a photo with Fred himself. Thank you Tara for sharing!

International Picnic Day is calling and our gazebo area is the perfect spot to answer it 🧺✨Swing by Fred’s Backside Del...
06/18/2026

International Picnic Day is calling and our gazebo area is the perfect spot to answer it 🧺✨
Swing by Fred’s Backside Deli today, grab your favorites, and enjoy the prettiest picnic nook on Beech.

International Picnic Day is calling and our gazebo is the perfect spot to answer it 🧺✨Swing by Fred’s Backside Deli TOMO...
06/17/2026

International Picnic Day is calling and our gazebo is the perfect spot to answer it 🧺✨
Swing by Fred’s Backside Deli TOMORROW (June 18th), grab your favorites, and enjoy the prettiest picnic nook on Beech.

New Beech Sweatshirts have arrived, and honestly… this weather understood the assignment. Perfect weather, perfect layer...
06/17/2026

New Beech Sweatshirts have arrived, and honestly… this weather understood the assignment. Perfect weather, perfect layers, perfect excuse to stop by Fred’s!

A night in Greece, right here on the mountain. Live music by Tahja on June 20th.
06/17/2026

A night in Greece, right here on the mountain. Live music by Tahja on June 20th.

06/15/2026
Only 19 seats remain for our Taste of Greece dinner on June 20. Join us for an evening of fresh flavors, warm hospitalit...
06/14/2026

Only 19 seats remain for our Taste of Greece dinner on June 20. Join us for an evening of fresh flavors, warm hospitality, and a menu inspired by the islands.

Address

501 BEECH MOUNTAIN PARKWAY
Banner Elk, NC
28604

Opening Hours

Monday 7:30am - 9pm
Tuesday 7:30am - 9pm
Wednesday 7:30am - 9pm
Thursday 7:30am - 9pm
Friday 7:30am - 9pm
Saturday 7:30am - 9pm
Sunday 7:30am - 9pm

Telephone

+18283874838

Website

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